Today, Herself Health, the healthcare company providing comprehensive primary care to women 65+, announced it has raised a $26 million Series A, with

Kristen Helton is no stranger to the healthcare needs of patients. After co-founding biosensor company Profusa, she went on to work at Amazon, where she helped found and lead the company’s Amazon Care division in 2019.During the next three years, there was a focus on creating a positive experience for patients. And though the company deployed a feedback loop in order to make experiences even better, Helton found that patients would still say they weren’t satisfied.When Amazon Care shut down in 2022, Helton decided to find a way to address that dissatisfaction, focusing on a demographic where she felt care was lacking: care for women aged 65 and older.She founded Herself Health last year, touting it as “the first healthcare company” built just for this population of patients.“Women are not feeling heard, and they’re not well served,” Helton told TechCrunch. “It takes a long time to get an appointment with their doctor, and women are feeling rushed to tell them everything in 10 minutes. As a result, they don’t feel well cared for and pushed to the next step without their doctors having the time to really understand what their needs are. And, these women have very unique issues.”Even though healthcare is moving toward personalization, senior care is not immune to gender disparities

Herself Health, a Minneapolis, MN-based new healthcare technology company designed to deliver advanced primary care to women over 65, received $7M in Seed funding