Hey Rowan

Hey Rowan

Personalized ear piercing services by nurses

About Hey Rowan

Simplify's Rating
Why Hey Rowan is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Healthcare

Consumer Goods

Company Size

201-500

Company Stage

Series B

Total Funding

$28.5M

Headquarters

New York City, New York

Founded

2019

Overview

Rowan provides ear piercing services that focus on safety, quality, and personalization. The company employs nurses to perform the piercings, ensuring a high standard of safety and precision that sets it apart from typical mall-based services. Customers can enjoy a unique experience, often celebrating special occasions, while choosing from a variety of stylish earrings. Rowan's goal is to create a memorable and enjoyable ear piercing experience, combining medical expertise with trendy fashion to cater to individuals looking for a personalized service.

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Simplify's Take

What believers are saying

  • Rowan's expansion into high-traffic areas increases brand visibility and customer engagement.
  • The rise in health trends boosts demand for Rowan's nurse-led piercing services.
  • Growing interest in hypoallergenic jewelry drives demand for Rowan's products.

What critics are saying

  • Emerging startups with unique offerings could dilute Rowan's market share.
  • Rising costs of materials may impact Rowan's profit margins during expansion.
  • DIY piercing kits' popularity could reduce demand for professional services.

What makes Hey Rowan unique

  • Rowan employs nurses for piercings, ensuring high safety and precision standards.
  • The company offers hypoallergenic, ethically sourced jewelry, appealing to health-conscious consumers.
  • Rowan combines medical expertise with fashion, creating a unique ear piercing experience.

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Funding

Total Funding

$28.5M

Below

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Paid Vacation

Paid Sick Leave

Mental Health Support

401(k) Retirement Plan

401(k) Company Match

Employee Discounts

Employee Referral Bonus

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

-6%
Pittsburgh Post-Gazette
Mar 28th, 2024
A piercing company that uses certified nurses is coming to Ross Park Mall

New York City-based Rowan, which provides ear piercings from certified nurses and uses hypoallergenic jewelry, will open a shop this summer at the Ross Park Mall.

Crazy For Ewe
Jul 24th, 2023
Sophisticated knitted gifts for holiday 2023

This week Rowan launched their Midwinter Makealong with a series of fun projects to knit along with Martin Storey for the holiday season.

Business Wire
Sep 13th, 2022
Cim Group Brings Piercing And Jewelry Brand Rowan To Chicago’S The Shops At Tribune Tower On The Magnificent Mile

CHICAGO--(BUSINESS WIRE)--CIM Group announced today the signing of a long-term lease with piercing and jewelry brand Rowan for a prominent, approximately 900-square-foot retail space on Michigan Avenue at The Shops at Tribune Tower in Chicago, Illinois. The new location is Rowan’s first in Chicago and is part of the company’s ongoing expansion of its retail studios in select markets across the U.S. "Rowan was founded in 2018 to offer safe piercings in a way that celebrates the experience as a life milestone. Piercings are performed exclusively by licensed nurses. All earring designs are hypoallergenic, using only ethically sourced materials, expressly suited for freshly pierced ears. The company uses earrings that are pre-sterilized 14k gold or stainless steel and titanium. Rowan does not use brass, nickel or zinc in any of the earrings and does not use metals that can cause irritation, rashes or any kind of allergic reactions,” noted Louisa Schneider, CEO and Founder of Rowan

Business Wire
Oct 27th, 2021
Rowan Raises $20M Series B to Expand Retail Footprint and Provide Job Opportunities for Nurses

NEW YORK--(BUSINESS WIRE)--Rowan, the innovative, female-founded startup powering the future of ear piercing, today announces its $20M Series B raise led by VMG Partners. Additional notable investors include Thirty Five Ventures, TABLE Management, Beechwood Capital, Silas Capital, Goldcrest Capital and entrepreneur Sara Foster. With the capital, Rowan will expand its brick-and-mortar footprint, with locations in Miami, Denver and Atlanta expected by end of Q1 2022; hire additional nurses; and b

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