Hey Rowan

Hey Rowan

Nurse-led ear piercing services and products

Overview

Rowan provides ear piercing services performed by nurses, combining medical safety with fashion style. Customers choose from stylish earrings and receive piercings in a setting that emphasizes a safe, fun, and high-quality experience. The procedure works by having trained nurses perform the piercing with careful technique, and the shop also sells earrings and related products to generate extra revenue. Rowan stands apart from typical mall piercing by using medical professionals, focusing on safety, precision, and a personalized, memorable experience. Its goal is to offer a trustworthy, enjoyable piercing process and become the go-to choice for people seeking unique and well-executed ear piercings and fashionable earrings.

About Hey Rowan

Simplify's Rating
Why Hey Rowan is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Design

Healthcare

Consumer Goods

Company Size

201-500

Company Stage

Series B

Total Funding

$29.3M

Headquarters

New York City, New York

Founded

2019

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Simplify's Take

What believers are saying

  • $20M Series B in 2022 funds 100+ stores by end-2026.
  • Nationwide studios with walk-ins boost accessibility and revenue.
  • Flexible services for ages 2 months to over 100 expand market.

What critics are saying

  • Studs' 50+ locations by 2023 erode Rowan's market share.
  • Claire's safe piercing rebrand diverts 30-40% teen customers.
  • TikTok at-home kits collapse 40% Gen Z appointment revenue.

What makes Hey Rowan unique

  • Licensed nurses perform all ear piercings ensuring medical-grade safety.
  • Hypoallergenic earrings cater to sensitive ears from infants to seniors.
  • Endorsed by Dr. Charles Thorne for superior safety standards.

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Funding

Total Funding

$29.3M

Below

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Paid Vacation

Paid Sick Leave

Mental Health Support

401(k) Retirement Plan

401(k) Company Match

Employee Discounts

Employee Referral Bonus

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

2%
Davidson County Source
Jul 14th, 2026
Rowan ear piercing studio coming soon to The Mall at Green Hills.

Rowan ear piercing studio coming soon to The Mall at Green Hills. July 14, 2026 Rowan, a modern ear piercing studio known for combining medical expertise with an elevated customer experience, is opening at The Mall at Green Hills. More Local Living News The new location marks Rowan's second studio in Tennessee and its first in Nashville. You can find the studio on the lower level of the mall next to Warby Parker. While an exact opening date has not been announced, appointments can now be scheduled online here. Rowan has more than 100 studios nationwide and is known for offering ear piercings performed exclusively by licensed nurses, as well as hypoallergenic earrings. Rowan was founded by Louisa Serene Schneider, who serves as the company's founder and CEO. The brand has built its reputation around clinical training, safety standards and a customer-first approach. According to its Rowan Clinical Piercing Standard(R), the company reports an adverse reaction rate of less than 1%, compared with the industry average of 30%. The Nashville studio brings Rowan's approach to ear piercing to a new community, offering an experience designed to feel safe, thoughtful and milestone-worthy.

New Orleans CityBusiness
Oct 13th, 2025
Rowan Piercing opens at Lakeside Shopping Center

Rowan Piercing opens at Lakeside Shopping Center. * Rowan Piercing opens Oct. 11 at Lakeside Shopping Center in Metairie. * All piercings performed by licensed nurses using medical-grade methods. * Studio offers hypoallergenic jewelry made from gold, titanium, and stainless steel. * Opening aligns with Lakeside's retail expansion featuring top lifestyle brands. A nurse-led ear piercing studio offering a medical-grade approach to body jewelry has opened at Lakeside Shopping Center. After being announced in July, Rowan Piercing officially opened October 11 in the Restoration Hardware wing of the Metairie mall, expanding the center's growing lineup of fashion and wellness brands. The New York-based company, founded and led by women, is known for performing ear piercings exclusively by licensed nurses using hand-pressurized devices or single-use hollow needles - never piercing guns. The company emphasizes safety and precision through its proprietary Clinical Piercing Standard and uses only hypoallergenic materials such as 14k gold, titanium, and surgical-grade stainless steel. "Rowan's unique blend of safety, style, and celebration creates a one-of-a-kind experience that we know our guests will love," said Lisa Manzella, general manager of Lakeside Shopping Center. The addition of Rowan comes as Lakeside continues to expand its retail offerings. The shopping center recently welcomed brands such as Alo, Mango, and Garage. Anthropologie and Vuori are set to open later in 2025, part of Lakeside's broader push to introduce in-demand lifestyle and wellness concepts to the Greater New Orleans market. Rowan operates studios across the U.S. and markets itself as a safe, celebratory destination for first-time piercings and milestone moments. Backed by a medical advisory board, the brand has positioned itself as a health-conscious alternative to traditional mall piercing options, offering jewelry designed in-house to minimize irritation and promote healing. Lakeside Shopping Center, Louisiana's largest retail destination, spans 1.2 million square feet and features more than 100 stores, including anchors Dillard's, Macy's, and J.C. Penney. The center serves shoppers across the New Orleans area and Gulf Coast region. More information about Lakeside Shopping Center is available at www.LakesideShopping.com.

Pittsburgh Post-Gazette
Mar 28th, 2024
A piercing company that uses certified nurses is coming to Ross Park Mall

New York City-based Rowan, which provides ear piercings from certified nurses and uses hypoallergenic jewelry, will open a shop this summer at the Ross Park Mall.

Crazy for Ewe
Jul 24th, 2023
Sophisticated knitted gifts for holiday 2023

This week Rowan launched their Midwinter Makealong with a series of fun projects to knit along with Martin Storey for the holiday season.

Business Wire
Sep 13th, 2022
Cim Group Brings Piercing And Jewelry Brand Rowan To Chicago’S The Shops At Tribune Tower On The Magnificent Mile

CHICAGO--(BUSINESS WIRE)--CIM Group announced today the signing of a long-term lease with piercing and jewelry brand Rowan for a prominent, approximately 900-square-foot retail space on Michigan Avenue at The Shops at Tribune Tower in Chicago, Illinois. The new location is Rowan’s first in Chicago and is part of the company’s ongoing expansion of its retail studios in select markets across the U.S. "Rowan was founded in 2018 to offer safe piercings in a way that celebrates the experience as a life milestone. Piercings are performed exclusively by licensed nurses. All earring designs are hypoallergenic, using only ethically sourced materials, expressly suited for freshly pierced ears. The company uses earrings that are pre-sterilized 14k gold or stainless steel and titanium. Rowan does not use brass, nickel or zinc in any of the earrings and does not use metals that can cause irritation, rashes or any kind of allergic reactions,” noted Louisa Schneider, CEO and Founder of Rowan

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