Hey Rowan

Hey Rowan

Nurse-led ear piercing services and products

Overview

Rowan provides ear piercing services performed by nurses, combining medical safety with fashion style. Customers choose from stylish earrings and receive piercings in a setting that emphasizes a safe, fun, and high-quality experience. The procedure works by having trained nurses perform the piercing with careful technique, and the shop also sells earrings and related products to generate extra revenue. Rowan stands apart from typical mall piercing by using medical professionals, focusing on safety, precision, and a personalized, memorable experience. Its goal is to offer a trustworthy, enjoyable piercing process and become the go-to choice for people seeking unique and well-executed ear piercings and fashionable earrings.

About Hey Rowan

Simplify's Rating
Why Hey Rowan is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Design

Healthcare

Consumer Goods

Company Size

201-500

Company Stage

Series B

Total Funding

$29.3M

Headquarters

New York City, New York

Founded

2019

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Simplify's Take

What believers are saying

  • Rowan is opening at Flatiron Crossing, Alderwood Mall, and Green Hills in 2026.
  • Modern Retail says Rowan is tracking toward $100 million revenue this year.
  • Claire's closures across the U.S. and UK create vacant mall demand for Rowan.

What critics are saying

  • BBB lists 20 complaints in three years, signaling service-quality and refund friction.
  • Indeed nurse reviews cite weak training, hostile customers, and erratic hours.
  • If nurse staffing tightens, Rowan's medical model collapses and mall expansion stalls.

What makes Hey Rowan unique

  • Licensed nurses perform every piercing, with a clinical standard and medical advisory board.
  • Rowan claims less than 1% adverse reactions versus 30% industry average.
  • The brand targets mall vacancies with a celebratory, hygiene-first piercing destination.

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Funding

Total Funding

$29.3M

Below

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Paid Vacation

Paid Sick Leave

Mental Health Support

401(k) Retirement Plan

401(k) Company Match

Employee Discounts

Employee Referral Bonus

Growth & Insights and Company News

Headcount

6 month growth

↓ -2%

1 year growth

↑ 0%

2 year growth

↑ 0%
What Now Media Group
Sep 15th, 2026
Rowan to open at Montgomery Village.

Rowan to open at Montgomery Village. Ear-piercing and jewelry studio is listed as coming soon at the Santa Rosa shopping center. Published Date: September 15, 2026, 4:43 PM EDT Rowan is preparing to open a new studio at Montgomery Village in Santa Rosa, adding its ear-piercing and jewelry concept to the shopping center. Montgomery Village lists Rowan as Coming Soon at 2415 Magowan Drive, Suite B6, according to the shopping center's tenant directory. The company's website describes Rowan as an ear-piercing studio and jewelry brand focused on providing piercing services in a studio setting. Licensed nurses perform its services, and the company says its approach is based on clinical standards developed with medical professionals. Rowan offers both device and needle piercing services, with available placements including lobes, upper lobes, helix, forward helix, flat, conch, and tragus piercings. The company also offers jewelry made from materials including 14-karat solid gold, gold vermeil, sterling silver, and titanium. Rowan's piercing services are available for different ages, with requirements varying depending on the kind of piercing. The company also provides aftercare guidance for customers following their appointments. The Montgomery Village location is among Rowan's studios listed across the country. An opening date for the new studio has not been announced publicly. Rowan's website also does not currently provide a specific opening date for the Montgomery Village location. Love its content? Add WhatNow as a preferred source on Google to see more of its trusted coverage when you search. Be the first to know. From new restaurant openings to exciting retail launches and real estate insights, be the first to know what's happening in San Francisco Maressa Omena is a diversity-thirsty journalist who believes every dish comes with a history worth telling. With more than a decade of experience in journalism,m podcasting, and digital communications, she focuses on uncovering the people and stories behind the headlines and the menus. A thrift shopper of vintage cookbooks and a former catering professional, her connection to food goes beyond writing: it's shaped by a deep appreciation for the craft and community of the industry. She is inspired by the stories that turn meals into moments of connection. Outside of work, she enjoys traveling and exploring cultural diversity in search of new flavors and perspectives.

Premier Media Group
Aug 13th, 2026
Nurse technician-staffed ear-piercing studio set to open at Alderwood Mall.

Nurse technician-staffed ear-piercing studio set to open at Alderwood Mall. Rowan, a mom-founded ear-piercing company, is opening a studio at Lynnwood's Alderwood Mall on Aug. 15. The location is Rowan's second studio in Washington - the other is in Bellevue - and is part of the company's growing network of more than 100 U.S. locations. All of Rowan's piercing technicians are licensed nurses, and every piercing is treated as a medical procedure. The company says its clinical approach, formal training standards, and hygiene practices are intended to make ear piercing a safer experience and have achieved an adverse reaction rate of less than 1%. The Alderwood Mall studio will offer Rowan's signature piercing experience alongside its selection of hypoallergenic jewelry. "I wanted a place that was celebratory, safe, clean, but intentionally about ear piercing," founder Louisa Schneider told 425 in May of the desires that led to Rowan's founding. "It wasn't a jewelry story, it wasn't a tattoo parlor - it was an ear-piercing destination."

Davidson County Source
Jul 14th, 2026
Rowan ear piercing studio coming soon to The Mall at Green Hills.

Rowan ear piercing studio coming soon to The Mall at Green Hills. July 14, 2026 Rowan, a modern ear piercing studio known for combining medical expertise with an elevated customer experience, is opening at The Mall at Green Hills. More Local Living News The new location marks Rowan's second studio in Tennessee and its first in Nashville. You can find the studio on the lower level of the mall next to Warby Parker. While an exact opening date has not been announced, appointments can now be scheduled online here. Rowan has more than 100 studios nationwide and is known for offering ear piercings performed exclusively by licensed nurses, as well as hypoallergenic earrings. Rowan was founded by Louisa Serene Schneider, who serves as the company's founder and CEO. The brand has built its reputation around clinical training, safety standards and a customer-first approach. According to its Rowan Clinical Piercing Standard(R), the company reports an adverse reaction rate of less than 1%, compared with the industry average of 30%. The Nashville studio brings Rowan's approach to ear piercing to a new community, offering an experience designed to feel safe, thoughtful and milestone-worthy.

New Orleans CityBusiness
Oct 13th, 2025
Rowan Piercing opens at Lakeside Shopping Center

Rowan Piercing opens at Lakeside Shopping Center. * Rowan Piercing opens Oct. 11 at Lakeside Shopping Center in Metairie. * All piercings performed by licensed nurses using medical-grade methods. * Studio offers hypoallergenic jewelry made from gold, titanium, and stainless steel. * Opening aligns with Lakeside's retail expansion featuring top lifestyle brands. A nurse-led ear piercing studio offering a medical-grade approach to body jewelry has opened at Lakeside Shopping Center. After being announced in July, Rowan Piercing officially opened October 11 in the Restoration Hardware wing of the Metairie mall, expanding the center's growing lineup of fashion and wellness brands. The New York-based company, founded and led by women, is known for performing ear piercings exclusively by licensed nurses using hand-pressurized devices or single-use hollow needles - never piercing guns. The company emphasizes safety and precision through its proprietary Clinical Piercing Standard and uses only hypoallergenic materials such as 14k gold, titanium, and surgical-grade stainless steel. "Rowan's unique blend of safety, style, and celebration creates a one-of-a-kind experience that we know our guests will love," said Lisa Manzella, general manager of Lakeside Shopping Center. The addition of Rowan comes as Lakeside continues to expand its retail offerings. The shopping center recently welcomed brands such as Alo, Mango, and Garage. Anthropologie and Vuori are set to open later in 2025, part of Lakeside's broader push to introduce in-demand lifestyle and wellness concepts to the Greater New Orleans market. Rowan operates studios across the U.S. and markets itself as a safe, celebratory destination for first-time piercings and milestone moments. Backed by a medical advisory board, the brand has positioned itself as a health-conscious alternative to traditional mall piercing options, offering jewelry designed in-house to minimize irritation and promote healing. Lakeside Shopping Center, Louisiana's largest retail destination, spans 1.2 million square feet and features more than 100 stores, including anchors Dillard's, Macy's, and J.C. Penney. The center serves shoppers across the New Orleans area and Gulf Coast region. More information about Lakeside Shopping Center is available at www.LakesideShopping.com.

Pittsburgh Post-Gazette
Mar 28th, 2024
A piercing company that uses certified nurses is coming to Ross Park Mall

New York City-based Rowan, which provides ear piercings from certified nurses and uses hypoallergenic jewelry, will open a shop this summer at the Ross Park Mall.

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