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Overview
Rowan provides ear piercing services performed by nurses, combining medical safety with fashion style. Customers choose from stylish earrings and receive piercings in a setting that emphasizes a safe, fun, and high-quality experience. The procedure works by having trained nurses perform the piercing with careful technique, and the shop also sells earrings and related products to generate extra revenue. Rowan stands apart from typical mall piercing by using medical professionals, focusing on safety, precision, and a personalized, memorable experience. Its goal is to offer a trustworthy, enjoyable piercing process and become the go-to choice for people seeking unique and well-executed ear piercings and fashionable earrings.
About Hey Rowan
Industries
Design
Healthcare
Consumer Goods
Company Size
201-500
Company Stage
Series B
Total Funding
$29.3M
Headquarters
New York City, New York
Founded
2019
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Simplify's Take
What believers are saying
- Rowan opened its 101st outlet in Danbury in March 2026, extending scale.
- Rowan is entering California, Washington, and New Hampshire in 2026, broadening addressable demand.
- Claire’s 2026 store closures leave malls hungry for an ear-piercing specialist with Rowan’s format.
What critics are saying
- Claire’s closures create opportunity, but mall traffic decline still weakens Rowan’s footprint economics.
- BBB logged eight complaints in three years, signaling service inconsistency and reputation drag.
- If nurse staffing or safety slips, Rowan’s medical-trust pitch collapses and growth stalls.
What makes Hey Rowan unique
- Licensed nurses perform every piercing, unlike Claire’s mall kiosks and tattoo parlors.
- Rowan Clinical Piercing Standard® and hypoallergenic jewelry support its medicalized brand promise.
- By March 2026, Rowan reached 101 outlets across 33 states, showing retail execution.
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Funding
Total Funding
$29.3M
Below
Industry Average
Funded Over
3 Rounds
Industry standards
Benefits
Health Insurance
Paid Vacation
Paid Sick Leave
Mental Health Support
401(k) Retirement Plan
401(k) Company Match
Employee Discounts
Employee Referral Bonus
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↑ 1%2 year growth
↑ 1%Nurse technician-staffed ear-piercing studio set to open at Alderwood Mall. Rowan, a mom-founded ear-piercing company, is opening a studio at Lynnwood's Alderwood Mall on Aug. 15. The location is Rowan's second studio in Washington - the other is in Bellevue - and is part of the company's growing network of more than 100 U.S. locations. All of Rowan's piercing technicians are licensed nurses, and every piercing is treated as a medical procedure. The company says its clinical approach, formal training standards, and hygiene practices are intended to make ear piercing a safer experience and have achieved an adverse reaction rate of less than 1%. The Alderwood Mall studio will offer Rowan's signature piercing experience alongside its selection of hypoallergenic jewelry. "I wanted a place that was celebratory, safe, clean, but intentionally about ear piercing," founder Louisa Schneider told 425 in May of the desires that led to Rowan's founding. "It wasn't a jewelry story, it wasn't a tattoo parlor - it was an ear-piercing destination."
Rowan ear piercing studio coming soon to The Mall at Green Hills. July 14, 2026 Rowan, a modern ear piercing studio known for combining medical expertise with an elevated customer experience, is opening at The Mall at Green Hills. More Local Living News The new location marks Rowan's second studio in Tennessee and its first in Nashville. You can find the studio on the lower level of the mall next to Warby Parker. While an exact opening date has not been announced, appointments can now be scheduled online here. Rowan has more than 100 studios nationwide and is known for offering ear piercings performed exclusively by licensed nurses, as well as hypoallergenic earrings. Rowan was founded by Louisa Serene Schneider, who serves as the company's founder and CEO. The brand has built its reputation around clinical training, safety standards and a customer-first approach. According to its Rowan Clinical Piercing Standard(R), the company reports an adverse reaction rate of less than 1%, compared with the industry average of 30%. The Nashville studio brings Rowan's approach to ear piercing to a new community, offering an experience designed to feel safe, thoughtful and milestone-worthy.
Rowan Piercing opens at Lakeside Shopping Center. * Rowan Piercing opens Oct. 11 at Lakeside Shopping Center in Metairie. * All piercings performed by licensed nurses using medical-grade methods. * Studio offers hypoallergenic jewelry made from gold, titanium, and stainless steel. * Opening aligns with Lakeside's retail expansion featuring top lifestyle brands. A nurse-led ear piercing studio offering a medical-grade approach to body jewelry has opened at Lakeside Shopping Center. After being announced in July, Rowan Piercing officially opened October 11 in the Restoration Hardware wing of the Metairie mall, expanding the center's growing lineup of fashion and wellness brands. The New York-based company, founded and led by women, is known for performing ear piercings exclusively by licensed nurses using hand-pressurized devices or single-use hollow needles - never piercing guns. The company emphasizes safety and precision through its proprietary Clinical Piercing Standard and uses only hypoallergenic materials such as 14k gold, titanium, and surgical-grade stainless steel. "Rowan's unique blend of safety, style, and celebration creates a one-of-a-kind experience that we know our guests will love," said Lisa Manzella, general manager of Lakeside Shopping Center. The addition of Rowan comes as Lakeside continues to expand its retail offerings. The shopping center recently welcomed brands such as Alo, Mango, and Garage. Anthropologie and Vuori are set to open later in 2025, part of Lakeside's broader push to introduce in-demand lifestyle and wellness concepts to the Greater New Orleans market. Rowan operates studios across the U.S. and markets itself as a safe, celebratory destination for first-time piercings and milestone moments. Backed by a medical advisory board, the brand has positioned itself as a health-conscious alternative to traditional mall piercing options, offering jewelry designed in-house to minimize irritation and promote healing. Lakeside Shopping Center, Louisiana's largest retail destination, spans 1.2 million square feet and features more than 100 stores, including anchors Dillard's, Macy's, and J.C. Penney. The center serves shoppers across the New Orleans area and Gulf Coast region. More information about Lakeside Shopping Center is available at www.LakesideShopping.com.
New York City-based Rowan, which provides ear piercings from certified nurses and uses hypoallergenic jewelry, will open a shop this summer at the Ross Park Mall.
This week Rowan launched their Midwinter Makealong with a series of fun projects to knit along with Martin Storey for the holiday season.
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About Hey Rowan
Industries
Design
Healthcare
Consumer Goods
Company Size
201-500
Company Stage
Series B
Total Funding
$29.3M
Headquarters
New York City, New York
Founded
2019
Hey Rowan is Hiring for 76 Jobs on Simplify!
Find jobs on Simplify and start your career today