Hi Auto

Hi Auto

AI-driven drive-thru order automation for QSRs

Overview

Hi Auto provides AI-powered drive-thru order automation for Quick Service Restaurants. It uses a proprietary conversational AI to handle complex orders, accents, and mid-sentence changes, with a built-in upsell tool and stock-out detection, achieving 94% accuracy through AI plus human supervision in noisy environments. The system recognizes spoken orders, guides customers through the menu, negotiates upsells, and validates items to reduce errors and labor costs. Its goal is to help QSRs cut labor costs, shorten wait times, and improve the customer experience, differentiating itself with human supervision, high accuracy in challenging drive-thru conditions, and a focus on upselling and stock-awareness.

About Hi Auto

Simplify's Rating
Why Hi Auto is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

Series A

Total Funding

$42.5M

Headquarters

Tel Aviv-Yafo, Israel

Founded

2019

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Simplify's Take

What believers are saying

  • Lee’s expanded Hi Auto across its franchise network after 30-location validation in 2026.
  • Hi Auto launched Window Intelligence in April 2026, widening its product footprint.
  • The company claims 100 million annual orders, signaling strong usage and training data.

What critics are saying

  • Presto, SoundHound, and ConverseNow are expanding restaurant voice AI beyond ordering in 2026.
  • Hi Auto still depends on franchisee adoption, and Lee’s keeps its rollout optional.
  • If accuracy slips below peak-drive-thru thresholds, operators remove AI and revert to staff.

What makes Hi Auto unique

  • Hi Auto’s 2026 platform runs in roughly 1,000 drive-thru locations globally.
  • The company reports 93% completion and 96% accuracy across live QSR deployments.
  • Lee’s Famous Recipe chose Hi Auto after standardizing POS and menu data first.

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Funding

Total Funding

$42.5M

Above

Industry Average

Funded Over

5 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
Discord
$11M
Hi Auto
$15M
Canva
$30M
Kalshi

Benefits

Remote Work Options

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

↓ -2%

1 year growth

↓ -1%

2 year growth

↑ 2%
Times Los Angeles
Apr 9th, 2026
Hi Auto AI Order Taker rolls out across Lee's Famous Recipe Chicken franchise network after proven performance.

Hi Auto AI Order Taker rolls out across Lee's Famous Recipe Chicken franchise network after proven performance. As labor pressures and operational complexity continue to rise in the quick-service restaurant industry, brands are increasingly exploring automation to stabilize core workflows. Lee's Famous Recipe Chicken is now expanding access to Hi Auto's AI Order Taker across its franchise system after validating strong performance across 30 locations. The rollout reflects a shift from limited testing to broader system availability, supported by both operational data and infrastructure upgrades. Infrastructure alignment was A prerequisite for scale. Before introducing AI ordering more broadly, Lee's undertook a significant internal modernization effort. The company unified its POS system and menu database across its restaurant network, creating a consistent operational foundation. This step is critical for AI-driven ordering systems, which rely on structured, standardized menu data to ensure accuracy and reliability. Without it, system performance can vary significantly across locations. With this foundation in place, Lee's proceeded with a 30-store rollout of Hi Auto, incorporating both company-owned and franchise locations operating under real-world conditions. Franchisees offered choice, not requirements. Rather than mandating adoption, Lee's is making Hi Auto's AI Order Taker available to franchisees as an optional tool. This ensures operators retain control over whether and how they integrate the technology into their stores. The approach reflects a franchise-first mindset that balances innovation with operational independence. Ryan Weaver, CEO of Lee's Famous Recipe Chicken, described the philosophy behind the rollout: "Our operators are the backbone of Lee's, and it's our job to give them every advantage we can." He pointed to early results, including improved labor efficiency, reduced drive-thru congestion, and stronger guest order accuracy. Real-World results drive system interest. Across participating locations, Hi Auto has delivered more than 95% order completion rates and 97% accuracy in live drive-thru environments. These metrics are particularly important in high-traffic periods where operational mistakes can quickly compound. The system has also generated measurable operational benefits beyond order handling. Restaurants report saving three to eight labor hours per day, reducing employee turnover by 17%, and increasing average ticket size by approximately 1.5%. These outcomes suggest improvements across efficiency, labor stability, and revenue performance. AI changes the structure of restaurant labor. One of the most meaningful shifts introduced by AI ordering is the redistribution of labor responsibilities. Instead of employees managing both order-taking and food service tasks, AI handles the ordering function. This allows staff to focus more on food preparation, order quality, and customer interaction. During peak periods, this shift reduces pressure and helps maintain consistent service levels. Over time, this reallocation of labor may prove as impactful as the efficiency gains themselves. Hi Auto's scale reinforces reliability. Hi Auto operates at significant scale, powering nearly 1,000 drive-thru locations globally and processing more than 100 million orders annually. It is also used by approximately 200 franchisees across multiple regions. This breadth of deployment provides validation across different operational environments, strengthening confidence in its performance at scale. Hi Auto CEO Roy Baharav has emphasized that the platform is designed to enhance operator capability rather than replace human roles, aligning closely with Lee's operational philosophy. A gradual path toward ai-enabled drive-thrus. Lee's rollout reflects a gradual, infrastructure-led approach to technology adoption. By standardizing backend systems first and layering AI capabilities on top, the company is enabling scalable innovation without forcing uniform change. This ensures franchisees can adopt AI at their own pace while still benefiting from system-wide modernization efforts. As adoption expands, Lee's approach may become a reference model for how QSR brands can integrate AI into core operations while maintaining franchise flexibility and operational stability.

Hi Auto
Jun 22nd, 2025
FOX News Covers a Surprisingly Human Twist at the Drive-Thru

At Hi Auto, Hi Auto LTD build AI Order Taker to make drive-thru ordering faster and smoother, and drive better guest experiences.

Delecious Food
Apr 22nd, 2025
Hi Auto raises $15M for AI tech

Hi Auto, a start-up specializing in AI-based vocal technology for fast restaurants, completed a $15 million funding round led by Delek Motors and others, bringing total funding to $23 million. Their SaaS platform automates drive-thru orders with 96% accuracy and over 90% completion without employee intervention. Hi Auto's clients include Bojangles, Checkers & Rally's, and Burger King in New Zealand, with ongoing tests at other major chains.

FinSMEs
Apr 2nd, 2025
Hi Auto Raises $15M in Series A Funding

Hi Auto, a Dayton, OH-based startup developing AI-powered voice technology for the quick-service restaurant (QSR) industry, raised $15M in Series A funding.

QSR Magazine
Apr 2nd, 2025
Hi Auto Raises $15 Million in Series A Round

Hi Auto raises $15 million in Series A round.

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