Hi Marley

Hi Marley

SaaS text-based insurance claims communication

Overview

Hi Marley provides a SaaS platform that uses text messaging to streamline insurer-to-policyholder communication during the claims process. The product integrates with insurers’ existing systems and delivers claim updates and requests via SMS to customers, helping carriers improve efficiency and satisfaction. Subscriptions are priced in tiers based on carrier size and claim volume, and the company partners with other insurtech and insurance players (e.g., Copart, Guidewire) to broaden capabilities and reach. Hi Marley differentiates itself by focusing specifically on claims-time communication through messaging and by leveraging partnerships to enhance the platform, not by offering generic communication tools. Its goal is to reduce claim handling times, improve customer experiences, and scale across the insurance market through its value-for-money SaaS solution.

About Hi Marley

Simplify's Rating
Why Hi Marley is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

Financial Services

Company Size

51-200

Company Stage

Series B

Total Funding

$62.5M

Headquarters

Boston, Massachusetts

Founded

2017

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Simplify's Take

What believers are saying

  • June 2026 re-launched Hi Marley for Service expands beyond claims into billing.
  • AWS Marketplace listing on January 20, 2026 simplifies procurement for AWS carriers.
  • New AI Assistants launch this fall, including claims triage and inbound inquiry support.

What critics are saying

  • Ushur, Peppercorn, and SPLICE Software target the same insurance messaging budget.
  • Hi Marley depends on carrier buying cycles; enterprise-only sales prolong revenue conversion.
  • If AI Assistants fail compliance tests, insurers freeze deployments and standardize elsewhere.

What makes Hi Marley unique

  • Hi Marley bundles SMS, AI, and workflow orchestration for P&C carriers.
  • June 2026 strategy centers insurance-specific agentic assistants, not generic customer chatbots.
  • 130+ customers and 13 top-30 P&C carriers validate niche dominance.

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Funding

Total Funding

$62.5M

Below

Industry Average

Funded Over

5 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Stock Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-2%
Hi Marley
Jul 30th, 2026
Hi Marley named to the CNBC World's Top Fintech Companies 2026 list.

Hi Marley named to the CNBC World's Top Fintech Companies 2026 list. Boston, MA - July 30, 2026 - Hi Marley, the intelligent communication platform for P&C insurance, has been recognized on the fourth edition of CNBC's World's Top Fintech Companies 2026. This award, presented by CNBC and Statista Inc., the world-leading statistics portal and industry ranking provider, highlights the standout companies developing innovative Fintech products and services. Designed by insurance professionals and trusted by leading carriers, Hi Marley orchestrates the complex, multi-party conversations that define the insurance experience, from first notice of loss through resolution and beyond. Through a single, connected thread, the platform brings insurance conversations together in one place, giving policyholders greater transparency and carriers the operational visibility to act faster. "Helping insurers communicate more clearly during some of life's most important moments continues to be our focus," said Mike Greene, co-founder and CEO of Hi Marley. "We're honored to be recognized and we're grateful to our customers and partners for trusting us to support such important work." The World's Top Fintech Companies 2026 list awards the top 500 companies across 8 market segments based on an aggregated scoring model rating each company based on the analysis and weighting of overarching and segment specific KPIs such as Payments, Neobanking, Alternative Financing, Wealth Technology, Digital Assets, Enterprise Fintech, Insurtech, and Regtech. The recognition comes as Hi Marley continues to expand its trusted communication fabric across the P&C insurance ecosystem. The company recently unveiled the next phase of its agentic AI strategy and continues to expand across the P&C insurance ecosystem, now supporting more than 130 customers and a growing network of partners. About Hi Marley Hi Marley is the trusted communication fabric for P&C insurance. The platform connects carriers, policyholders, and service providers in a single, trusted conversation, and applies AI in the context of P&C insurance work so carriers can reduce friction, move faster, and deliver better experiences when it matters most. Purpose-built by insurance professionals and trusted by more than 130 customers, including 13 of the top 30 P&C carriers, Hi Marley helps leading carriers coordinate work across their ecosystems. Founded in 2017 and headquartered in Boston, you can learn more at www.himarley.com.

Associated Press
Jun 17th, 2026
Hi Marley expands claims platform into policyholder service for 130+ insurance carriers

Hi Marley, a communication platform for property and casualty insurance, has expanded its claims communication platform into policyholder service operations with the re-launch of Hi Marley for Service. The Boston-based company now handles high-volume interactions including billing, policy changes and document requests beyond claims. The platform enables policyholders to contact insurers via text without hold times whilst routing inquiries automatically or to representatives. It includes outbound notifications for proactive communication about renewals, coverage changes and payments. Hi Marley expects the service to deflect approximately 20% of inbound calls to text, increase representative capacity by 25-50% and improve customer satisfaction by over 30%. Founded in 2017, Hi Marley serves more than 130 customers, including 13 of the top 30 P&C carriers in the US.

Hi Marley
Apr 21st, 2026
Building the future of claims: N&D's Mike Cummings on agentic AI and implementing change.

Building the future of claims: N&D's Mike Cummings on agentic AI and implementing change. Hi Marley's Chief Customer Officer Kim Johson and Chief AI Officer/Chief Technology Officer, Jonathan Tushman sat down with Norfolk & Dedham Insurance's Chief Claims Officer Mike Cummings for a fireside chat. They discussed how Hi Marley is helping N&D leverage agentic AI, how to implement new technology responsibly, and what makes their partnership so strong. N&D and Hi Marley began their partnership back in 2019, when N&D adopted Hi Marley Solution. Today, Hi Marley and N&D are teaming up on agentic AI solutions, designed to streamline the customer claims and communication experience even further. The value of partnership. Jonathan and Mike started by sharing what drives their company's partnerships. "The number one thing is we're both mission-driven," Jonathan explained. "We both value why over how. N&D is innovative and wants products that are durable, lasting, and secure. When you find a company that values those things, you hold them close, and you work with them often." For Mike, working with Hi Marley on agentic AI solutions was a logical next step. "Hi Marley knows the insurance space and what adjusters struggle with, and they're building solutions around that. We've gone from thinking of Hi Marley as a way to text to viewing them as a communication orchestrator," he said. Improving customer communication with agentic AI. Inbound answer rates had long been a challenge for N&D, and this spurred Mike to explore new solutions and technology. "We've been struggling to answer the phone," he said. "We needed a new way to respond to customers, understand what they need, and get back to them more quickly. If we could get technology to do some of that, it would be a win-win." For N&D, Mike shared, "Customer service is number one." So rather than focus on just one metric, he decided to look at the why. The goal wasn't so much increasing answer rate, he realized, as finding new ways to respond to customers and close the loop with customer inquiries. "We can answer the phone," he said. "But if we can't solve their problem and solve it quickly, it's not a success." Kim agreed that even as technology evolves, customer service remains the core priority. "In some ways, the more things change, the more things stay the same. It's still about creating the right experience for the policyholder using the tools available. In this case, that's new agentic technology." Implementing change at the speed of trust. Kim noted that change management can be challenging, especially as agentic technology is so new. Mike and Jonathan agreed, adding that a strong foundation of trust made all the difference for their partnership. "Working at the speed of trust is key for customer engagement," Jonathan said. For Mike, use cases are key to building confidence - before he agrees to try a new product, he understands its value for his team and customers. "I'm going to be listening for use cases that resonate with my operational issues." When it comes to rolling out a new product internally, "it's about opening up a dialogue, learning what people are struggling with. Then, we can think about which products help solve those problems." Beyond use cases, it's important to implement change gradually to build trust. "Once you see positive change in one area, changes in other areas become easier to implement," Mike said. "Our use of the Hi Marley base platform, along with the Conversational FNOL(TM) solution has paved the way for using Hi Marley as an AI solution." AI in the insurance industry. When it comes to the wider insurance industry, Mike and Kim agree that summarization and nudging team members with claims updates are the two biggest use cases for agentic technology. "It seems there's a wide acceptance around these new types of AI solutions that keep the individual agent or customer front and center," Kim said. "We'd tried to use AI to detect actions in the past, but the technology wasn't there," Mike added. "I think the new frontier will be reading files, detecting actions, and sending out claim summaries so agents have better information." Jonathan looks forward to opportunities for development in the compliance space. "I want to make sure Hi Marley products always have compliance at their core, so customers like Mike know they can trust it." Ending the discussion, Kim asked Mike and Jonathan to share what they're most looking forward to in the coming year and beyond. Jonathan can't overstate his excitement about the new opportunities for innovation and development. "I can't wait to see a year from now the progress we've made, and the impact that we're going to have in our organization and the industry," Jonathan said. Mike's goal is to take his team from strength to strength: "We've done a lot of organizational change in the past. This year, I'm excited to give our leaders the right information. This product rollout will help our team be more efficient and successful with our customers."

Associated Press
Jan 27th, 2026
Former Verisk CEO Scott Stephenson joins Hi Marley board to drive enterprise expansion

Hi Marley, an intelligent conversational platform for P&C insurance, has appointed Scott Stephenson, former chairman, president and CEO of Verisk Analytics, to its board of directors. Stephenson brings extensive experience scaling high-growth companies and applying data science and AI in insurance. During Stephenson's tenure as Verisk's CEO from 2013 to 2021, the company more than quadrupled its market capitalisation and joined the S&P 500 Index. He was also recognised by Forbes as one of America's most innovative leaders. Stephenson joins Hi Marley's board alongside co-founder and CEO Mike Greene and representatives from Emergence Capital and True Ventures. He currently serves as founder of SGS Capital and previously worked as a senior partner at Boston Consulting Group.

Hi Marley
Jan 22nd, 2026
Introducing the Winners of Hi Marley's 2026 Core Values Awards

Introducing the winners of Hi Marley's 2026 Core Values Awards. Hi Marley's third annual Core Values Awards recognize those who shape Hi Marley's positive culture and help Hi Marley Inc stay connected to its values as Hi Marley Inc scale. Each year, Hi Marley colleagues submit nominations for the people who exemplify its three core values every day: * Be Humble: Hi Marley Inc lead with appreciation and promote a culture of humility, compassion and openness to learn from anyone, anywhere. * Max Courage: Hi Marley Inc encourage its team, its customers, and their customers to dream big, try new ideas and maximize impact by taking calculated risks. * Ubuntu: True success is achieved by aligning its individual aims behind a shared purpose bigger than any single individual or company. "As Hi Marley continues to grow in an industry where trust matters deeply, our core values are more important than ever," said Stefanie Bishop, Chief People Officer at Hi Marley. "They're the backbone of our culture, the standards that guide how we work, how we treat one another, and how we show up when no one is watching. The individuals recognized by our Core Values Awards aren't just high performers; they model humility, take courageous risks in service of our customers and teammates, and put the collective ahead of themselves." Be Humble: Kevin Roller, Senior Solutions Engineer. Kevin Roller joined Hi Marley in March 2023 as an Integration Analyst. He moved into the Senior Solutions Engineer role on the Growth team last year, where he leverages his deep technical expertise and product knowledge to educate carriers on the value of its solutions and the strength of its unique partnership approach. He also co-leads Hi Marley's Volunteering Committee, organizing events for Hi Marley to give back locally and globally. "I was not surprised to see the quantity of nominations for Kevin for the Be Humble award," said Dan Keenan, Chief Growth Officer. "The nominations were thoughtful, kind and generous, and that's because Kevin is also very thoughtful, very kind and very generous. He is the ultimate team player." Dan highlighted a specific submission that spoke to Kevin's character. "Kevin does the work of multiple analysts and handles it with a smile," the submission stated. "There is never any judgment when you ask him to explain concepts, and he's always going above and beyond to make Hi Marley a trusted partner. I appreciate all Kevin does and the peace he brings while doing it." Max Courage: Kayla Patel, Principal Software Engineer. Kayla Patel joined Hi Marley in October 2020. As a Principal Software Engineer, Kayla embodies Max Courage: to dream big, try new ideas and maximize impact by taking calculated risks. Kayla is always willing to tackle the most complicated, difficult projects and has done so for her team many, many times. In the past year, she stepped into a leadership role on the DevOps engineering team, which was outside her comfort zone, but she was interested and willing to learn, taking on the responsibility without hesitation. "I'm constantly inspired by Kayla; she is the kind of leader that every team hopes to have," said Jonathan Tushman, Chief Product Officer at Hi Marley. "She leads with ownership and maturity. Her courage is impressive in how she will fully admit when she doesn't know the answer, then throw herself into finding the solution, learning, and asking for input. Her confidence isn't loud or performative; it is grounded, earned and deeply trustworthy. She's brave enough not to let her ego trump curiosity and collaboration, and these traits make her an amazing teammate." Ubuntu: Bruce Kaufman, Principal Software Engineer. At Hi Marley, Hi Marley Inc believe true success is achieved by aligning its personal aims behind a shared purpose bigger than any individual or company. And few people embody the value Ubuntu more than Bruce Kaufman, one of Hi Marley's longest tenured employees. Bruce Kaufman joined Hi Marley in December 2018 as one of its earliest engineering hires. He continually pushes his team and the company forward through his persistence. He's consistently willing and happy to dive into challenges, diagnose problems, find solutions, fix bugs, assist on features and more. "Bruce always finds time to help others out, no matter what he's working on," said Jonathan. "He often challenges us and pushes us to do our best. This year, he led the collaboration with our Labs team to explore and bring AI innovations to Hi Marley's product. Even with so many technical unknowns, Bruce gave us the clarity we needed to move forward." Founders' Award: Dan Ko, director, Customer Success. The Founders' Award recognizes an employee who embodies all three core values. This year's recipient, Dan Ko, recently celebrated his six-year anniversary at Hi Marley. He joined in January 2020, bringing an energy to the Customer Success role that helped build strong, lasting and trusted relationships. "It's not easy to embody all three values at once - Max Courage, Be Humble, and Ubuntu - but Dan Ko absolutely does, and more," said Mike Greene, Co-Founder and CEO at Hi Marley. "While the Founders' Award bears Dan's name, it represents something bigger; it's the culture he's shaping, it's the people he's developing, it's the teams that reflect these values every day. He's a true believer in people, and that goes such a long way." Mike added, "Outside of work, I've experienced a bit of Dan Ko with his family, and you can tell the love he gives and what a great father he is outside of Hi Marley. Dan lives Max Courage, Be Humble and Ubuntu. It's in how he leads, how he cares for people and how he serves customers and others." Congratulations to this year's Core Values Awards recipients! The winners each received a prestigious award, a cash prize, and an equity grant.

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