Hi Marley

Hi Marley

SaaS text-based insurance claims communication

About Hi Marley

Simplify's Rating
Why Hi Marley is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

Financial Services

Company Size

51-200

Company Stage

Series B

Total Funding

$62.5M

Headquarters

Boston, Massachusetts

Founded

2017

Overview

Hi Marley provides a SaaS platform that uses text messaging to streamline insurer-to-policyholder communication during the claims process. The product integrates with insurers’ existing systems and delivers claim updates and requests via SMS to customers, helping carriers improve efficiency and satisfaction. Subscriptions are priced in tiers based on carrier size and claim volume, and the company partners with other insurtech and insurance players (e.g., Copart, Guidewire) to broaden capabilities and reach. Hi Marley differentiates itself by focusing specifically on claims-time communication through messaging and by leveraging partnerships to enhance the platform, not by offering generic communication tools. Its goal is to reduce claim handling times, improve customer experiences, and scale across the insurance market through its value-for-money SaaS solution.

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Simplify's Take

What believers are saying

  • Agentic AI adoption accelerating among regional carriers for claims summarization.
  • Scott Stephenson joining board signals enterprise expansion and S&P 500 scaling expertise.
  • Vertical-specific solutions like Total Loss Assist drive multi-carrier feature adoption.

What critics are saying

  • Twilio launches insurance SMS platform March 2026, undercutting costs 30-50%.
  • Guidewire embeds native agentic FNOL in ClaimCenter v2026.1, obsoleting overlays.
  • FCC enforces stricter TCPA rules July 2026, triggering $500-$1500 violation fines.

What makes Hi Marley unique

  • SMS-native platform purpose-built for P&C insurance claims workflows.
  • Omni-channel ecosystem orchestration connecting carriers, adjusters, and service providers.
  • Compliance-first AI architecture with TCPA management and audit logging.

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Funding

Total Funding

$62.5M

Above

Industry Average

Funded Over

2 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Stock Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

0%
The Associated Press
Jan 27th, 2026
Former Verisk CEO Scott Stephenson joins Hi Marley board to drive enterprise expansion

Hi Marley, an intelligent conversational platform for P&C insurance, has appointed Scott Stephenson, former chairman, president and CEO of Verisk Analytics, to its board of directors. Stephenson brings extensive experience scaling high-growth companies and applying data science and AI in insurance. During Stephenson's tenure as Verisk's CEO from 2013 to 2021, the company more than quadrupled its market capitalisation and joined the S&P 500 Index. He was also recognised by Forbes as one of America's most innovative leaders. Stephenson joins Hi Marley's board alongside co-founder and CEO Mike Greene and representatives from Emergence Capital and True Ventures. He currently serves as founder of SGS Capital and previously worked as a senior partner at Boston Consulting Group.

Hi Marley
Jan 22nd, 2026
Introducing the Winners of Hi Marley's 2026 Core Values Awards

Introducing the winners of Hi Marley's 2026 Core Values Awards. Hi Marley's third annual Core Values Awards recognize those who shape Hi Marley's positive culture and help Hi Marley Inc stay connected to its values as Hi Marley Inc scale. Each year, Hi Marley colleagues submit nominations for the people who exemplify its three core values every day: * Be Humble: Hi Marley Inc lead with appreciation and promote a culture of humility, compassion and openness to learn from anyone, anywhere. * Max Courage: Hi Marley Inc encourage its team, its customers, and their customers to dream big, try new ideas and maximize impact by taking calculated risks. * Ubuntu: True success is achieved by aligning its individual aims behind a shared purpose bigger than any single individual or company. "As Hi Marley continues to grow in an industry where trust matters deeply, our core values are more important than ever," said Stefanie Bishop, Chief People Officer at Hi Marley. "They're the backbone of our culture, the standards that guide how we work, how we treat one another, and how we show up when no one is watching. The individuals recognized by our Core Values Awards aren't just high performers; they model humility, take courageous risks in service of our customers and teammates, and put the collective ahead of themselves." Be Humble: Kevin Roller, Senior Solutions Engineer. Kevin Roller joined Hi Marley in March 2023 as an Integration Analyst. He moved into the Senior Solutions Engineer role on the Growth team last year, where he leverages his deep technical expertise and product knowledge to educate carriers on the value of its solutions and the strength of its unique partnership approach. He also co-leads Hi Marley's Volunteering Committee, organizing events for Hi Marley to give back locally and globally. "I was not surprised to see the quantity of nominations for Kevin for the Be Humble award," said Dan Keenan, Chief Growth Officer. "The nominations were thoughtful, kind and generous, and that's because Kevin is also very thoughtful, very kind and very generous. He is the ultimate team player." Dan highlighted a specific submission that spoke to Kevin's character. "Kevin does the work of multiple analysts and handles it with a smile," the submission stated. "There is never any judgment when you ask him to explain concepts, and he's always going above and beyond to make Hi Marley a trusted partner. I appreciate all Kevin does and the peace he brings while doing it." Max Courage: Kayla Patel, Principal Software Engineer. Kayla Patel joined Hi Marley in October 2020. As a Principal Software Engineer, Kayla embodies Max Courage: to dream big, try new ideas and maximize impact by taking calculated risks. Kayla is always willing to tackle the most complicated, difficult projects and has done so for her team many, many times. In the past year, she stepped into a leadership role on the DevOps engineering team, which was outside her comfort zone, but she was interested and willing to learn, taking on the responsibility without hesitation. "I'm constantly inspired by Kayla; she is the kind of leader that every team hopes to have," said Jonathan Tushman, Chief Product Officer at Hi Marley. "She leads with ownership and maturity. Her courage is impressive in how she will fully admit when she doesn't know the answer, then throw herself into finding the solution, learning, and asking for input. Her confidence isn't loud or performative; it is grounded, earned and deeply trustworthy. She's brave enough not to let her ego trump curiosity and collaboration, and these traits make her an amazing teammate." Ubuntu: Bruce Kaufman, Principal Software Engineer. At Hi Marley, Hi Marley Inc believe true success is achieved by aligning its personal aims behind a shared purpose bigger than any individual or company. And few people embody the value Ubuntu more than Bruce Kaufman, one of Hi Marley's longest tenured employees. Bruce Kaufman joined Hi Marley in December 2018 as one of its earliest engineering hires. He continually pushes his team and the company forward through his persistence. He's consistently willing and happy to dive into challenges, diagnose problems, find solutions, fix bugs, assist on features and more. "Bruce always finds time to help others out, no matter what he's working on," said Jonathan. "He often challenges us and pushes us to do our best. This year, he led the collaboration with our Labs team to explore and bring AI innovations to Hi Marley's product. Even with so many technical unknowns, Bruce gave us the clarity we needed to move forward." Founders' Award: Dan Ko, director, Customer Success. The Founders' Award recognizes an employee who embodies all three core values. This year's recipient, Dan Ko, recently celebrated his six-year anniversary at Hi Marley. He joined in January 2020, bringing an energy to the Customer Success role that helped build strong, lasting and trusted relationships. "It's not easy to embody all three values at once - Max Courage, Be Humble, and Ubuntu - but Dan Ko absolutely does, and more," said Mike Greene, Co-Founder and CEO at Hi Marley. "While the Founders' Award bears Dan's name, it represents something bigger; it's the culture he's shaping, it's the people he's developing, it's the teams that reflect these values every day. He's a true believer in people, and that goes such a long way." Mike added, "Outside of work, I've experienced a bit of Dan Ko with his family, and you can tell the love he gives and what a great father he is outside of Hi Marley. Dan lives Max Courage, Be Humble and Ubuntu. It's in how he leads, how he cares for people and how he serves customers and others." Congratulations to this year's Core Values Awards recipients! The winners each received a prestigious award, a cash prize, and an equity grant.

Hi Marley
Jul 23rd, 2025
Montana State Fund's Focus on Communication Smooths the Road to Recovery for Injured Workers

Knowing most people prefer to text, Montana State Fund partnered with Hi Marley to make it easier for injured workers and claim examiners to communicate.

Hi Marley
Jun 17th, 2025
Amica Partners With Hi Marley to Bring Empathy to Every Step of the Claims Journey

To continue strengthening these relationships, Amica partnered with Hi Marley to expand communication options and better meet the evolving preferences of today's policyholders.

Hi Marley
Dec 4th, 2024
Farm Bureau Insurance of Tennessee Drives Record Insurtech Adoption and Redefines the Customer Connection

Farm Bureau Insurance of Tennessee partnered with Hi Marley to enhance their exceptional service by leveraging texting for quicker claim handling, improved cycle time, responsiveness, and reduced phone tag.

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