Hibu

Hibu

Digital marketing solutions for local businesses

About

Hibu provides digital marketing services specifically designed for small to medium-sized local businesses in the United States. Their services aim to improve the online presence of these businesses and help them attract more customers. Hibu's main offering is a "Do It For Me" (DIFM) solution, which simplifies digital marketing for business owners by managing their campaigns for them. This is done through Hibu's proprietary Digital Marketing Platform, which automates and integrates various marketing services to optimize performance across different channels. Unlike many competitors, Hibu focuses on delivering customized marketing solutions tailored to the unique needs of each client, allowing businesses to save time and focus on their core operations. The goal of Hibu is to make digital marketing accessible and effective for local businesses, ultimately helping them achieve better results in customer acquisition and marketing performance.

Company Stage

Acquired

Employees

1,001-5,000

Industries

Consulting, Consumer Software

Total Funding

N/A

Headquarters

Cedar Rapids, Iowa

Founded

1983


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Simplify's Take

What believers are saying

  • Hibu was named Microsoft Advertising's 2024 Channel Partner of the Year.
  • The acquisition of RevLocal expands Hibu's market reach and service offerings.
  • Integration of Amazon Ads Sponsored Display enhances Hibu's digital marketing solutions.

What critics are saying

  • Increased competition from AI-driven marketing startups could erode Hibu's market share.
  • The acquisition of RevLocal may present integration challenges for Hibu.
  • Dependence on major tech platforms like Google and Amazon poses potential risks.

What makes Hibu unique

  • Hibu offers comprehensive 'Do It For Me' digital marketing solutions for local businesses.
  • Their proprietary Digital Marketing Platform integrates and automates cross-channel marketing services.
  • Hibu provides custom, subscription-based marketing packages tailored to client needs and budgets.

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