Hibu

Hibu

Digital marketing solutions for local businesses

About

Hibu offers tailored digital marketing solutions for small to medium-sized local businesses in the United States, helping them improve their online presence and attract customers. Their "Do It For Me" (DIFM) approach manages the complexities of digital marketing, allowing business owners to focus on their core operations. Hibu's proprietary Digital Marketing Platform automates various marketing services to optimize performance across multiple channels. The company's goal is to make digital marketing accessible and effective for local businesses, saving them time and resources while achieving better results.

Company Stage

Acquired

Employees

1,001-5,000

Industries

Consulting, Consumer Software

Total Funding

N/A

Headquarters

N/A

Founded

1983


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Simplify's Take

What believers are saying

  • Hibu's recognition as a Google 2022 Premier Partner underscores its credibility and effectiveness in the digital marketing space.
  • The acquisition of Signpost's marketing technology platform expands Hibu's technological capabilities, potentially leading to more innovative solutions for clients.
  • Partnerships with major platforms like Facebook and Amazon Ads can significantly enhance the reach and effectiveness of Hibu's marketing campaigns.

What critics are saying

  • The highly competitive digital marketing industry requires constant innovation, and failure to keep up could result in losing market share.
  • Dependence on major platforms like Google and Facebook means that any changes in their algorithms or policies could adversely affect Hibu's service effectiveness.

What makes Hibu unique

  • Hibu's 'Do It For Me' (DIFM) approach uniquely caters to SMEs by handling the complexities of digital marketing, unlike competitors who may offer more DIY solutions.
  • The integration of Amazon Ads Sponsored Display into Hibu's platform enhances its cross-channel marketing capabilities, setting it apart from other digital marketing firms.
  • Hibu's proprietary Digital Marketing Platform automates and optimizes marketing efforts across multiple channels, providing a comprehensive solution that many competitors lack.

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