Overview
Hiebing is an independent, employee-owned marketing and advertising agency serving national brands from Madison, Wisconsin and Austin, Texas. It offers integrated brand development, including brand strategy, market research, creative, media planning and buying, and digital services like web design, email marketing, social media, and influencer work. Its process blends creative ideation with data analytics through its The Possible and The Provable approach to uncover consumer insights and deliver measurable results. The firm aims to help brands grow by turning insights into campaigns that achieve tangible business outcomes, while highlighting heart-led leadership and independence from holding companies.
Work here?Claim your company
Simplify's take
What believers are saying
- Hiebing's 2026 blog cadence on Gen Z, AI, and privacy shows active thought leadership.
- Blain's Farm & Fleet won a 2026 Silver Telly with Hiebing credited.
- The November 8, 2026 careers page still advertises openings and partnership benefits.
What critics are saying
- Generative AI commoditizes agency output, squeezing retainers and pricing power in 2026.
- Client concentration in retail, banking, and regional brands creates churn risk if one account slips.
- If differentiation erodes, employee-owned independence becomes an existential cost center by 2027.
What makes Hiebing unique
- Employee-owned independence keeps Hiebing aligned, fast, and locally anchored in Madison and Austin.
- Its 'The Possible and The Provable' approach fuses research, creativity, and media buying.
- Dave Florin has led since 2001, scaling Hiebing without private-equity ownership.
Help us improve and share your feedback! Did you find this helpful?