Work Here?
Overview
Highlight runs an end-to-end in-home product testing service for consumer goods. It provides a platform that recruits participants, collects data, and manages logistics for physical product testing, then distributes custom surveys to large, targeted audiences. The platform enables quick, reliable data collection so brands can understand how consumers react to new products and make decisions fast. Compared with others, Highlight differentiates itself by offering a fully managed, turnkey testing workflow—from participant recruitment to data delivery—focused on rapid turnaround and precise targeting, all aimed at helping companies bring products to market quickly. The company’s goal is to deliver high-quality, timely insights that inform product development and R&D for consumer brands.
About Highlight
Industries
Data & Analytics
Consulting
Consumer Software
Consumer Goods
Company Size
51-200
Company Stage
Series A
Total Funding
$33.8M
Headquarters
Vancouver, Canada
Founded
2021
Get referred to Highlight
See people who can refer or advise you
Simplify's Take
What believers are saying
- Highlight raised $18 million in August 2023, signaling investor belief and runway.
- Priyanka Carr became president and COO in January 2024, strengthening enterprise execution.
- June 2026 features show product velocity; customers get decision-ready feedback in days, not quarters.
What critics are saying
- SurveyMonkey and Qualtrics can copy AI summaries faster and squeeze pricing by 2027.
- Highlight still depends on physical logistics; shipping failures damage timelines, margins, and brand trust.
- If CPG budgets tighten after 2026, discretionary product testing gets delayed or canceled.
What makes Highlight unique
- Highlight runs IHUT end-to-end, including recruiting, shipping, in-home use, and analysis.
- Its June 2026 platform adds AI-generated summaries, live dashboards, and instant report generation.
- Specialized consumer and retail workflows reduce vendor sprawl for CPG innovation teams.
Help us improve and share your feedback! Did you find this helpful?
Funding
Total Funding
$33.8M
Above
Industry Average
Funded Over
4 Rounds
First Round CapitalIndustry standards
Benefits
Health Insurance
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Parental Leave
Access to the iconic Hearst Tower & its facilities in NYC
Growth & Insights and Company News
6 month growth
↑ 3%1 year growth
↑ 4%2 year growth
↑ 1%Child-free vs parenting millennials: what's the big difference? Chelsea brings 15+ years of content marketing experience to Highlight from software, F&B, hospitality, luxury retail, the CPG industries, and more. She was a founding member of the team that built NielsenIQ's retail measurement data platform for small to mid-sized businesses. You can learn more about her experience from her LinkedIn.
The research solution: Fast-track consumer testing BloxSnacks partnered with Highlight to execute a comprehensive consumer research strategy designed for speed and impact.
Rather than relying on testimonials from friends or cherry-picked reviews, Wile partnered with Highlight to conduct a comprehensive consumer validation study.
The solution: Agile testing at lightning speed Rather than spending months on traditional market research, Bare Hands partnered with Highlight to execute an agile, nationwide product testing campaign.
US - Product testing startup Highlight has appointed Priyanka Carr, formerly of SurveyMonkey, to its leadership team as chief operating officer and president.
There are no jobs for Highlight right now.
Find jobs on Simplify and start your career today
About Highlight
Industries
Data & Analytics
Consulting
Consumer Software
Consumer Goods
Company Size
51-200
Company Stage
Series A
Total Funding
$33.8M
Headquarters
Vancouver, Canada
Founded
2021
There are no jobs for Highlight right now.
Find jobs on Simplify and start your career today