Overview
Highmark Residential manages apartment communities for property owners and investment partners across the United States. Its onsite teams handle leasing, resident service and maintenance, while regional and corporate staff oversee property operations and financial performance. Owners hire the company to run communities, supported by in-house marketing, accounting, legal coordination and financial analysis rather than assembling those services separately. Highmark also coordinates capital improvements and property repositioning projects designed to enhance asset value and support long-term operations. The company took the Highmark name in 2019 and is headquartered in Addison, Texas.
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Simplify's Take
What believers are saying
- Onsite staff have a bonus program: Highmark lists monthly bonuses for all onsite personnel.
- Further qualifications receive support: Highmark lists tuition and certification reimbursement alongside education assistance.
- Housing costs get help: Highmark's Verde Vue maintenance opening lists a 30% associate rent discount.
What critics are saying
- Maintenance includes on-call work: Highmark's Georgia technician opening requires a flexible schedule and emergency-call response.
- Leasing performance is measured: Highmark's Kissimmee consultant opening requires an acceptable closing ratio set by the property.
- Coverage has a wait: Highmark's Savannah manager opening starts medical benefits the month after thirty days of full-time employment.
What makes Highmark Residential unique
- Ownership connects to an investor: Highmark identifies itself as a Starwood Capital Group subsidiary.
- Residents earn rewards: Highmark's Preferred Resident program awards points for referrals, events, feedback and polls.
- Home-sharing is permitted selectively: Highmark partners with Airbnb's Friendly Building Program at participating communities.
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