Overview

Hint specializes in fruit-infused flavored water, offering a range of natural flavors like peach, raspberry, pineapple, and watermelon. Their products are free from sugar, diet sweeteners, calories, preservatives, and are suitable for vegan, gluten-free, and kosher diets. Hint targets health-conscious consumers looking for a tasty alternative to sugary drinks, appealing to a wide audience including fitness enthusiasts and busy families. The company operates primarily through direct-to-consumer sales on its website, where customers can buy individual cases or subscribe for regular deliveries, benefiting from savings and exclusive flavors. Hint differentiates itself by focusing on health and wellness, providing a convenient hydration option while also implementing sustainable practices like local bottling to reduce shipping costs and carbon emissions. The goal of Hint is to promote healthy hydration and build customer loyalty through its subscription model and rewards program.

💡 Want to apply to Hint?

You have ways to get a Hint referral from your network.

Get referrals →

Simplify's Take

What believers are saying

• Growing interest in functional beverages boosts Hint's new Sparkling Water with Electrolytes.
• E-commerce and direct sales channels expand Hint's market reach and sales potential.
• Partnerships with non-profits enhance Hint's brand reputation and consumer trust.

What critics are saying

• Increased competition from international brands like Dragon Hint may impact market share.
• Crowded electrolyte beverage market challenges Hint's new product differentiation.
• Feeding America partnership may strain resources if not managed properly.

What makes Hint unique

• Hint offers a wide range of natural, sugar-free, and calorie-free flavors.
• The company uses a direct-to-consumer model with subscription options for steady revenue.
• Hint prioritizes sustainability by opening local bottling plants to reduce carbon emissions.

Help us improve and share your feedback! Did you find this helpful?

YesNo

Funding

Total Funding

$51.5M

Below

Industry Average

Funded Over

4 Rounds

$25,000,000

Series D

Aug 2020

Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.

Series D Funding Comparison

Below Average

Industry standards

Ind Avg. $77M

$25M

$49M

$50M

$70M

$80M

$100M

View all funding stages