Overview

Hint specializes in fruit-infused flavored water, offering a range of natural flavors like peach, raspberry, pineapple, and watermelon. Their products are free from sugar, diet sweeteners, calories, preservatives, and are suitable for vegan, gluten-free, and kosher diets. Hint targets health-conscious consumers looking for a tasty alternative to sugary drinks, appealing to a wide audience including fitness enthusiasts and busy families. The company operates primarily through direct-to-consumer sales on its website, where customers can buy individual cases or subscribe for regular deliveries, benefiting from savings and exclusive flavors. Hint differentiates itself by focusing on health and wellness, providing a convenient hydration option while also implementing sustainable practices like local bottling to reduce shipping costs and carbon emissions. The goal of Hint is to promote healthy hydration and build customer loyalty through its subscription model and rewards program.

Simplify's Take

What believers are saying

• Growing interest in functional beverages offers expansion opportunities for Hint.
• Eco-friendly packaging trends align with Hint's sustainability goals, enhancing brand appeal.
• The rise of online grocery shopping boosts Hint's direct-to-consumer sales potential.

What critics are saying

• Increased competition from brands like Dragon Hint may confuse consumers.
• Market saturation in flavored water could lead to price wars and reduced margins.
• Reliance on online sales may be vulnerable to shifts towards in-store purchases.

What makes Hint unique

• Hint offers sugar-free, calorie-free, vegan, and gluten-free flavored water.
• The company uses a direct-to-consumer model with subscription options for steady revenue.
• Hint's partnership with Feeding America enhances its social responsibility profile.

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Funding

Total Funding

$48M

Below

Industry Average

Funded Over

4 Rounds

$25,000,000

Series D

Aug 2020

Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.

Series D Funding Comparison

Below Average

Industry standards

Ind Avg. $77M

$25M

$49M

$50M

$70M

$80M

$100M

View all funding stages