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Overview
Hint makes fruit-infused flavored water that is sugar-free, calorie-free, vegan, gluten-free, and kosher, sold online direct-to-consumer in cases or bundles. The product uses real fruit-inspired flavors and is shipped to customers through subscriptions that save money and grant access to new flavors, plus a rewards program. It differentiates itself by focusing on health-focused, dietary-friendly hydration and aiming to cut costs and emissions through local bottling to reduce shipping impact. Its goal is to provide a tasty, healthy hydration option while building a loyal customer base and scaling production to lower costs and environmental footprint.
About Hint
Industries
Food & Agriculture
Consumer Goods
Company Size
51-200
Company Stage
Series D
Total Funding
$51.5M
Headquarters
San Francisco, California
Founded
2005
Simplify's Take
What believers are saying
- Sparkling Water with Electrolytes launched March 2026 in four flavors.
- Products sold in 30,000 U.S. stores including Target and Costco.
- Summer Classics Variety Pack evokes ice cream taste zero calories.
What critics are saying
- LaCroix and Spindrift outcompete Hint's sparkling line with superior distribution.
- Amazon private-label waters undercut Hint's DTC margins by 30-40%.
- PepsiCo's AquaViva crushes Hint using $10B marketing in 12-18 months.
What makes Hint unique
- Hint offers natural-flavored unsweetened essence water without sugar or calories.
- Products are vegan, gluten-free, kosher, targeting health-conscious consumers.
- Subscription model drives DTC revenue with bundles and rewards program.
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Funding
Total Funding
$51.5M
Below
Industry Average
Funded Over
6 Rounds
Industry standards
Benefits
100% of insurance premiums for employees and dependents
Birthdays off
401(k) both regular and Roth
Flexible Spending Accounts
Paid vacation and sick days
11 paid holidays
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↓ -1%Hint, the brand known for its fruit-infused waters with no sugar, sweeteners or calories, has launched a limited-edition Summer Classics Variety Pack that channels childhood frozen treats without the sugar crash.
Hint announced the launch of its Sparkling Water with Electrolytes.
SAN FRANCISCO - Hint, Inc., maker of the market-leading flavored still water, is proud to partner with Feeding America(R) to support local food banks in providing meals to individuals and families experiencing food insecurity.
More recently, Indonesian brand Hint also launched another dragon, Dragon Hint, infused with serene wood and bamboo aromas.
Kara Goldin is the founder and CEO of Hint Inc., whose flavored, unsweetened Hint Water has seen its sales soar during the current pandemic. But becoming a beverage entrepreneur was perhaps the furthest thing from her mind in the late 1980s, when she set out to establish herself in media—an effort that led her, almost literally, to Fortune‘s doorstep. In this excerpt from her new memoir, Undaunted, Goldin talks about how being unafraid to show up uninvited helped her launch a stellar career.
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About Hint
Industries
Food & Agriculture
Consumer Goods
Company Size
51-200
Company Stage
Series D
Total Funding
$51.5M
Headquarters
San Francisco, California
Founded
2005
There are no jobs for Hint right now.
Find jobs on Simplify and start your career today