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Overview
Hisense USA provides a wide range of consumer electronics and home appliances in North America, including televisions, refrigerators, air-conditioners, dehumidifiers, beverage coolers and freezers, under the Lets Get Real branding. Its products are designed to be reliable, easy to understand, and affordable for everyday use. The company differentiates itself by leveraging a global network of 54 overseas companies, 14 international production facilities, and 12 worldwide R&D centers to deliver high-quality, affordable technology at scale, with widespread availability through major retailers like Best Buy, Lowe’s, Walmart, Costco, Amazon, and more. Its stated goal is to improve consumers’ lives by offering high-quality, innovative, and affordable products while exceeding customer expectations with value-priced reliability.
About Hisense-USA
Industries
Hardware
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Suwanee, Georgia
Founded
2001
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Simplify's Take
What believers are saying
- Hisense's March 9, 2026 ULED MiniLED lineup broadened 2026 U6 and U7 sales.
- Dolby Vision 2 updates start now across North America, Europe, and APAC.
- World Cup 2026 sponsorship keeps Hisense visible in stadiums, VAR rooms, and retail.
What critics are saying
- Abi-Chahine v. Hisense USA Corp. keeps QLED false-advertising claims alive in California.
- Khamesra and Macioce lawsuits attack premium pricing, threatening refunds and injunctions.
- 2026 class actions can collapse Hisense's premium-TV credibility with Best Buy and Amazon.
What makes Hisense-USA unique
- August 6, 2026 Dolby Vision 2 rollout made Hisense first among TV brands.
- July 21, 2026 PX4 Pro fused TriChroma RGB, IMAX Enhanced, and FreeSync Premium.
- June 12, 2026 FIFA Hudson Yards activation turned display specs into fan experiences.
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Company News
GTA VI will have exclusive 'extended look' on Netflix, Meta fined $567m in largest child safety ruling. There were a lot of rumblings that Thurdsay would bring a new GTA VI trailer, as Tech Digest get closer to the game's November release date. Well, there wasn't one, but there was something else, and it's interesting. Rockstar announced that Grand Theft Auto VI will have an "extended look" three weeks from now, on August 27. The twist here is that it will premiere first on Netflix at 3 PM ET. Don't have a Netflix subscription? Well, it will go online on YouTube six hours later at 9 PM ET. Forbes A US judge in New Mexico has ordered Meta to pay another $567m (£421m) for its failure to warn the public about dangers its platforms posed to children, marking the largest fine against the company over child safety. Judge Bryan Biedscheid said the social media giant is a "public nuisance" akin to air pollution and that it must put the money in a fund aimed at reducing future harms. Thursday's ruling is in addition to $375m in fines Meta was already ordered to pay in the case, for a total of $942m. BBC Sony may be looking at ways to incorporate ads from "non-endemic" brands into its console, as the company increasingly looks for ways to maximise profits. Digiday spotted a series of new job listings posted last month by the platform holder, which imply it's looking to explore new advertising opportunities across the PlayStation ecosystem. One role based at its headquarters in San Mateo specifically seeks a Director of Client Partnerships, which would be responsible for partnering with major brands and selling emerging ad opportunities. PushSquare Dolby Laboratories and Hisense have launched the first rollout of Dolby Vision 2, bringing the next generation of Dolby's HDR picture technology to select Hisense television models through a firmware update. The rollout begins with Hisense's 2026 UX, UR9, UR8 and U7 series televisions - marketed as the U7 Pro in Europe, the Middle East and Central & South America - running either Google TV or the VIDAA operating system. According to the companies, additional models will receive the update in the coming weeks across North America, Europe and the Asia-Pacific region. BroadbandTVNews Scientists have made the first viruses designed by artificial intelligence in a milestone that raises hopes for new medicines but also concerns over how to ensure the technology remains safe. The viruses are specific kinds known as bacteriophages, which only infect bacteria and are used around the world to treat patients with persistent infections. In lab tests, a cocktail of the AI-designed viruses killed E coli bugs that were resistant to natural bacteriophages. BBC A Brighton bar has banned customers from wearing "creepy and intrusive" Meta smart glasses, citing concerns over privacy and safety. The Yellow Book bar, on York Place, announced the policy in a post on Instagram, asking visitors to remove the wearable technology before entering the venue. A sign shared online by the bar reads: "Please don't wear Meta glasses at The Yellow Book because they are creepy and intrusive." TheArgus
Hisense PX4 Pro brings premium cinema and Big-Screen entertainment home. The Hisense PX4 Pro brings the brand's TriChroma RGB technology to an ultra short throw design built for advanced home cinema. Published: July 21, 2026 CE Pro Editors ALPHARETTA, Ga. - Global consumer electronics and home appliances manufacturer Hisense today announces the PX4 Pro 4K Triple Laser Home Theater UST Projector is now available for purchase. Building on "Hisense's legacy in laser innovation and color performance," the PX4 Pro "brings the brand's TriChroma RGB technology to an ultra short throw design built for advanced home cinema," according to the company announcement. It "combines pure RGB laser performance, premium picture quality, cinema audio and next-generation gaming features, giving consumers the flexibility to create a cinematic experience anywhere in the home," the announcement says. "TriChroma RGB was where Hisense first proved the power of RGB color in the home, showing how pure red, green and blue light could create a richer, more precise viewing experience," says David Gold, chief commercial officer and deputy general manager at Hisense USA, according to the company announcement. "With PX4 Pro, we're continuing that legacy, bringing our color-first innovation to a flexible ultra short throw cinema designed for today's home entertainment experiences," he says. What are some features of the Hisense PX4 Pro? Powered by Hisense's TriChroma RGB laser engine, PX4 Pro "delivers up to 118% BT.2020 color space for a vibrant picture," according to the company announcement. Key features of the Hisense PX4 Pro include: * Vivid Color, Real Laser Power: At the heart of PX4 Pro is the LPU Digital Laser Engine 3.0. Three dedicated lasers - one for red, green and blue - deliver purer, accurate and bright color, reaching 118% BT.2020 color space. * Deeper Blacks and Sharper Details, in Any Light: PX4 Pro's CineBlack Pro system is designed to reveal what other projectors can lose in dark scenes. A 7-level adjustable Iris lens and 6500:1 contrast ratio enhance shadow detail, preserve subtle gradation and keep bright scenes balanced - even with ambient light in the room. * Daylight Bright. Movie-Night Ready: At 3500 ANSI Lumens, PX4 Pro floods your room with a big, bright, crystal-clear image. When the sun goes down, that same power transforms your space into a true home cinema every night. * Bring Home the Cinema Experience: PX4 Pro is built on the same foundation as professional cinema projection and then refined for the home. With IMAX Enhanced, Dolby Vision, Dolby Atmos, audio tuned by Devialet, and the fast, simple, secure VIDAA OS, the result is deeper contrast, truer color, cinematic precision, and effortless access to the entertainment you love. * See Bigger at Home: Make every moment larger than life. The PX4 Pro can project an 80" to 200" picture with stunning clarity, bringing the thrill of the big screen into your living room for family movie nights and beyond. * Built for Big-Screen Gaming: As the world's first ultra short throw laser projector certified by FreeSync Premium, PX4 Pro delivers smooth, responsive gameplay on a massive screen. It's designed to keep up with fast-moving action, reducing lag and screen tearing so every frame feels fluid, fast, and fully in sync with how you play. The Hisense PX4 Pro is available now at shop.hisense-usa.com, Amazon and Best Buy for $3,999.99 MSRP.
Is it a "QLED" TV? Navigating the difficulties of advertising emerging technology. Hisense USA sells QLED televisions. As Hisense explains on its website, "With Hi-QLED Color delivering vivid color, every scene feels richer, deeper and more lifelike - whether you're watching a late-night drama or a weekend blockbuster." According to Consumer Reports, a QLED television is an LCD television that uses quantum dots to produce better colors. Some consumers sued Hisense for false advertising, alleging that Hisense misled consumers in its promotion of its QLED televisions through third-party retailers, because the TVs either do not contain QLED technology or they contain such negligible amounts of the technology that it won't meaningfully contribute to the television's performance. Hisense moved to dismiss, arguing that the consumers' allegations were speculative and unsupported. The court allowed the case to proceed, holding that the evidence submitted by the plaintiffs at this stage of the proceeding was sufficient to allow the case to continue. As the court explained, "considering all of plaintiffs' allegations - including the references to the Rtings.com articles, industry standards, and their own testing - plaintiffs have plausibly alleged that the Hisense TVs at issue either do not contain quantum dot technology or contain it in negligible amounts such that it does not provide the advertised benefits of a true QLED TV." While this lawsuit is still at its very early stages, and there's no telling how it will resolved, it highlights some important issues that advertisers should think about when advertising new technology. First, when new technologies get introduced, consumers are often less familiar with them. As a result, they may not fully understand the technology being promoted or the specific benefits they are going to get from that technology. In order to prevent consumers from being misled, then, it's often necessary to take extra steps in the advertising to educate them about that technology and how it works and what the limitations are. Second, with new technology, there often isn't a common understanding about what the terminology means. If you're using newer terminology to promote a product, don't assume that your definition is the same as what a consumer's definition may be. When in doubt, explain exactly what you mean when using an unfamiliar term. Third, don't ignore the claims your third-party retailers are making. If you're promoting your product through retailers, consider how they are going to promote your product as well. If you've decided that certain qualifying information is needed to prevent consumers from being misled, you're going to want to ensure that the retailers include that information as well. Finally, this lawsuit raises an important issue about materiality. If you're going to promote that your product has a specific feature, or a particular ingredient, you should consider whether that feature or ingredient is actually providing a material benefit to consumers. If it isn't, consumers may argue that they were misled. Abi-Chahine v. Hisense USA, No. 25-cv-09960-WHO (N.D. Cal. July 16, 2026).
New Hisense A10 smartphone: E-Ink display and unique detachable screen. Hisense has officially unveiled the Hisense A10, a new smartphone featuring a monochrome E-Ink display that stands out in the market with its detachable secondary screen option. This device offers a flexible approach to using portable technology. What is Hisense A10. Hisense A10 is a dedicated smartphone where the main focus is on the electronic ink (E-Ink) screen. The main feature of the new product is the secondary display: unlike the competitor Bigme Hibreak Dual 2, in this model an additional color LCD panel is attached to the back cover of the device using magnets. This allows the user to choose whether he needs an additional screen at a particular moment or whether using the smartphone as a standard reader is enough. Technical characteristics and capabilities. The main screen of the smartphone has a diagonal of 6.13 inches with E-Ink technology. According to reports, the device is equipped with a powerful 8-core processor made using a 4nm process technology. Insiders suggest that Hi Tech is talking about the Snapdragon 8 Gen 3 chipset, which is capable of handling high loads. Specific features and availability. According to insider Experience More, a magnetic color display will most likely not be included in the standard package of the smartphone, but will become an accessory that will have to be purchased separately. For reference: similar magnetic displays, such as Vamvo, are available on the market for about $46.99 (about 1950 hryvnia). Device cost. The expected price of Hisense A10 in the Chinese market is 3999 yuan. In terms of Ukrainian currency, this is about 24,500 hryvnia ($590). For now, many specifications remain confidential. Don't miss interesting news
Hisense adds 43-inch model to S5 DécoTV line. Lifestyle TV lineup expands with a larger Fire TV-powered display featuring 4K resolution and Hi-QLED technology TWICE Staff ⋅ Published: June 29, 2026 Hisense is expanding its S5 DécoTV lifestyle television lineup with a new 43-inch model, introducing a design-focused series to a larger screen size suitable for bedrooms, dining rooms, and other smaller living spaces. Finished in the same Morandi white color as the existing 32-inch model, the new S5 DécoTV is designed to blend into home décor while delivering a 4K entertainment experience. The 43-inch display features Hisense's Hi-QLED Color technology for enhanced color reproduction and 4K resolution, while an AI 4K Upscaler is designed to improve the appearance of lower-resolution content. Audio is powered by DTS Virtual, providing virtual surround sound and enhanced dialogue clarity. Like other models in the lineup, the S5 DécoTV features Fire TV with Alexa built-in, providing users with access to streaming services, voice controls, and support for Apple AirPlay and HomeKit integration. Hisense says the sculpted design and Morandi white finish are intended to offer an alternative to traditional black televisions, allowing the display to complement a room's décor when not in use. The 43-inch Hisense S5 DécoTV is available now in the U.S. through Amazon and Best Buy with a suggested retail price of $349.99.
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About Hisense-USA
Industries
Hardware
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Suwanee, Georgia
Founded
2001
Hisense-USA is Hiring for 20 Jobs on Simplify!
Find jobs on Simplify and start your career today