HockeyStack

HockeyStack

Analytics platform unifying marketing, revenue, product

About HockeyStack

Simplify's Rating
Why HockeyStack is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

51-200

Company Stage

Series A

Total Funding

$22.8M

Headquarters

Istanbul, Türkiye

Founded

2020

Overview

HockeyStack provides a SaaS analytics platform that unifies marketing, revenue, and product data to help SaaS teams understand what drives product engagement and high-quality leads, and to accelerate revenue growth. The platform works by aggregating data from marketing, product usage, and sales to present an analytics funnel that maps the entire customer journey. It shows which product features drive revenue and how individual blog posts or content pieces impact revenue, enabling teams to optimize marketing and content strategies and focus on the most profitable features. Compared with competitors, HockeyStack emphasizes end-to-end revenue attribution across marketing and product data within a single platform, tailored for SaaS businesses, and offered through a tiered subscription model. The company's goal is to help SaaS companies make data-driven decisions that improve marketing performance, product decisions, and overall revenue.

Significant Headcount Growth
YC Company
Simplify Jobs

Simplify's Take

What believers are saying

  • $50M funding from Bessemer, Y Combinator fuels Revenue Agents expansion.
  • 300+ customers including Fortune 100 in under two years since 2023.
  • AI Odin agent enhances marketing-sales insights for full lifecycle coverage.

What critics are saying

  • Salesforce Einstein embeds attribution, eroding differentiation in 12-24 months.
  • HubSpot's 2025 AI suite bundles features at lower prices in 6-18 months.
  • Fortune 100 concentration loses 15-25% ARR from 2-3 churns in 18-36 months.

What makes HockeyStack unique

  • Event-based architecture replaces Salesforce's 1999 object-field model.
  • Revenue Agents use Blueprint ML for autonomous enterprise sales execution.
  • LinkedIn integration measures B2B ad influence on revenue attribution.

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Funding

Total Funding

$22.8M

Above

Industry Average

Funded Over

2 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$20M
HockeyStack
$30M
Kalshi

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Meal Benefits

Growth & Insights and Company News

Headcount

6 month growth

5%

1 year growth

5%

2 year growth

9%
Local Town Pages
Apr 15th, 2026
HockeyStack raises $50M to launch AI revenue agents for enterprise sales

HockeyStack, an enterprise revenue intelligence platform, has raised over $50 million in new funding from Bessemer Venture Partners, Y Combinator and Uncorrelated Ventures. The San Francisco-based company is launching Revenue Agents, a platform designed to automate sales processes for enterprise teams. Founded in 2023, HockeyStack has grown to over 300 customers in under two years by replacing traditional Salesforce-style data architecture with an event-based system. The new Revenue Agents platform uses proprietary machine learning to extract institutional knowledge from enterprise data, with AI agents assigned to individual deals and accounts to execute decisions and engage sales representatives. The funding will support product development and expansion into prospecting, new business and expansion, with active hiring across engineering, sales, customer success and marketing.

Webrazzi
Jan 28th, 2025
HockeyStack Secures $20M in Series A Funding

HockeyStack, a SaaS platform, announced it raised $20 million in a Series A funding round led by Bessemer Venture Partners, with participation from Y Combinator, Uncorrelated, and QNBEYOND Ventures. The investment will be used to expand its team and develop new products. HockeyStack aims to establish a large engineering team in Turkey. The company recently introduced an AI agent named Odin to enhance marketing and sales insights.

PR Newswire
Oct 8th, 2024
HockeyStack integrates with LinkedIn to revolutionize ad influence measurement for B2B Marketers

HockeyStack integrates with LinkedIn to revolutionize ad influence measurement for B2B marketers.

FinSMEs
Nov 16th, 2023
HockeyStack Raises $2.7M in Seed Funding

HockeyStack raises $2.7M in seed funding.

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