HockeyStack

HockeyStack

Analytics platform unifying marketing, revenue, product

Overview

HockeyStack provides a SaaS analytics platform that unifies marketing, revenue, and product data to help SaaS teams understand what drives product engagement and high-quality leads, and to accelerate revenue growth. The platform works by aggregating data from marketing, product usage, and sales to present an analytics funnel that maps the entire customer journey. It shows which product features drive revenue and how individual blog posts or content pieces impact revenue, enabling teams to optimize marketing and content strategies and focus on the most profitable features. Compared with competitors, HockeyStack emphasizes end-to-end revenue attribution across marketing and product data within a single platform, tailored for SaaS businesses, and offered through a tiered subscription model. The company's goal is to help SaaS companies make data-driven decisions that improve marketing performance, product decisions, and overall revenue.

YC Company
Significant Headcount Growth

About HockeyStack

Simplify's Rating
Why HockeyStack is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

51-200

Company Stage

Series A

Total Funding

$22.8M

Headquarters

Istanbul, Türkiye

Founded

2020

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Simplify's Take

What believers are saying

  • April 2026 funding lifted total capital raised above $50 million.
  • HockeyStack claims over 300 customers in under two years.
  • April 21, 2026 docs launched Prospecting Agent and Deal Agent for Salesforce and Gong.

What critics are saying

  • Salesforce, Gong, and HubSpot can bundle similar revenue-intelligence features quickly.
  • LinkedIn API changes can break attribution and reduce HockeyStack's data advantage.
  • One bad agent decision on pipeline actions can destroy trust and trigger churn.

What makes HockeyStack unique

  • April 2026 Revenue Agents use event-based architecture instead of Salesforce objects.
  • April 2026 Blueprint models extract institutional knowledge from structured and unstructured data.
  • LinkedIn integrations tie ad impressions and conversions directly to revenue reporting.

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Funding

Total Funding

$22.8M

Meets

Industry Average

Funded Over

3 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$20M
HockeyStack
$30M
Kalshi

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Meal Benefits

Growth & Insights and Company News

Headcount

6 month growth

15%

1 year growth

22%

2 year growth

25%
FinSMEs
Apr 16th, 2026
HockeyStack Closes Funding; Total Funding Reaches Over $50M

HockeyStack, a San Francisco, CA-based provider of an enterprise revenue agent platform, raised an undisclosed amount in new funding; total funding reaches over $50M

Ashland - Local Town Pages
Apr 15th, 2026
HockeyStack raises $50M to launch AI revenue agents for enterprise sales

HockeyStack, an enterprise revenue intelligence platform, has raised over $50 million in new funding from Bessemer Venture Partners, Y Combinator and Uncorrelated Ventures. The San Francisco-based company is launching Revenue Agents, a platform designed to automate sales processes for enterprise teams. Founded in 2023, HockeyStack has grown to over 300 customers in under two years by replacing traditional Salesforce-style data architecture with an event-based system. The new Revenue Agents platform uses proprietary machine learning to extract institutional knowledge from enterprise data, with AI agents assigned to individual deals and accounts to execute decisions and engage sales representatives. The funding will support product development and expansion into prospecting, new business and expansion, with active hiring across engineering, sales, customer success and marketing.

Wallowa.com
Apr 15th, 2026
HockeyStack raises $50M to build Revenue Agents for the Enterprise.

HockeyStack raises $50M to build Revenue Agents for the Enterprise. PR Newswire Today at 2:00am PDT New Funding Round With Contributions from Bessemer Venture Partners, Y Combinator, and Uncorrelated Ventures Brings Total Funding to Over $50 Million; Company Launches Revenue Agents Platform to Reimagine Enterprise Sales SAN FRANCISCO, April 15, 2026 /PRNewswire/ - HockeyStack, the enterprise Revenue Agent platform, today announced the launch of Revenue Agents for the Enterprise alongside a new round of funding with contributions from Bessemer Venture Partners, Y Combinator and Uncorrelated Ventures, bringing the company's total funding to over $50 million. The investment will fuel continued product development and expansion of HockeyStack's Revenue Agents platform into prospecting, new business and expansion. Background Since 2023, HockeyStack has pursued a fundamental reimagining of the data architecture underpinning revenue teams at the world's largest companies, scaling to over 300 customers in less than two years. The dominant systems-of-record architecture - largely unchanged since Salesforce was founded in 1999 - has left enterprise revenue teams unable to keep pace with the rapid rate of business change. HockeyStack addressed this challenge by replacing the traditional object-and-field model with an event-based data architecture. This foundational shift has made HockeyStack the preferred revenue platform for Fortune 100 revenue teams, and now serves as the technical foundation for the company's new Revenue Agents platform. Introducing Revenue Agents Revenue Agents is a new category purpose-built for enterprise revenue teams. At the core of the platform is the Blueprint - HockeyStack's proprietary machine learning model that extracts institutional knowledge from an enterprise's structured and unstructured data. Each Blueprint is unique to a revenue motion, segment, or business unit, and updates continuously as new deals close and market conditions shift. Individual Revenue Agents are assigned to each deal and account, operating around the clock to make decisions, execute actions, and engage sales representatives at the moments that matter most. Senior leaders benefit from Manager views designed to support coaching and pipeline forecasting. "In the age of AI, the biggest differentiator will be people. Revenue Agents execute 24/7, so that revenue teams can focus on what they do best: building relationships and closing deals" - Buğra Gündüz, CEO, HockeyStack Company Outlook HockeyStack will deploy the new capital to accelerate growth across all functions, including engineering, sales, customer success, and marketing. The company is actively hiring across each of these disciplines. Prospective candidates can view open roles at hockeystack.com/careers. About HockeyStack HockeyStack is the enterprise revenue intelligence platform built on an event-based data architecture. The company's platform powers Revenue Agents, AI agents that help enterprise revenue teams break into, close, and expand accounts. HockeyStack is the preferred solution for Fortune 100 revenue teams and is backed by Bessemer Venture Partners, Y Combinator and Uncorrelated Ventures among others. Media Contact HockeyStack Communications [email protected] hockeystack.com SOURCE HockeyStack This is a paid placement. For further inquiries, please contact PR Newswire directly.

Webrazzi
Jan 28th, 2025
HockeyStack Secures $20M in Series A Funding

HockeyStack, a SaaS platform, announced it raised $20 million in a Series A funding round led by Bessemer Venture Partners, with participation from Y Combinator, Uncorrelated, and QNBEYOND Ventures. The investment will be used to expand its team and develop new products. HockeyStack aims to establish a large engineering team in Turkey. The company recently introduced an AI agent named Odin to enhance marketing and sales insights.

PR Newswire
Oct 8th, 2024
HockeyStack integrates with LinkedIn to revolutionize ad influence measurement for B2B Marketers

HockeyStack integrates with LinkedIn to revolutionize ad influence measurement for B2B marketers.

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