Overview

HockeyStack is an analytics platform that combines marketing, revenue, and product data to help businesses, especially SaaS companies, improve their marketing and product strategies. The platform works by integrating various data sources, allowing users to see which product features drive revenue and which blog posts contribute to financial success. This helps companies focus their marketing efforts on the most effective areas. HockeyStack visualizes the entire customer journey, making it easier for businesses to identify key steps that can enhance performance. Unlike many competitors, HockeyStack offers a subscription-based model with different tiers, ensuring that both small startups and large enterprises can access the tools they need. The goal of HockeyStack is to empower companies to make data-driven decisions that lead to increased revenue growth.

Simplify's Take

What believers are saying

• Raised $20M in Series A funding to expand team and develop new products.
• Integration with LinkedIn enhances ad influence measurement for B2B marketers.
• Growing demand for AI-driven analytics tools boosts HockeyStack's market potential.

What critics are saying

• Emerging analytics platforms offer similar features at lower costs, threatening market share.
• Rapid AI advancements may outpace HockeyStack's current capabilities, requiring significant investment.
• Customer data privacy concerns could damage reputation and lead to legal challenges.

What makes HockeyStack unique

• HockeyStack unifies marketing, revenue, and product data for comprehensive insights.
• The platform offers a unique analytics funnel visualizing the entire customer journey.
• HockeyStack's AI agent, Odin, enhances marketing and sales insights.

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Funding

Total Funding

$23.2M

Above

Industry Average

Funded Over

2 Rounds

Notable Investors:

Bessemer Venture PartnersY CombinatorGeneral Catalyst

Notable Investors:

Bessemer Venture PartnersY CombinatorGeneral Catalyst

$20,000,000

Series A

Jan 2025

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.

Series A Funding Comparison

Above Average

Industry standards

Ind Avg. $15M

$3.7M

$5M

$8.2M

$15M

$20M

$30M

View all funding stages