About

Hokodo provides Buy Now, Pay Later (BNPL) solutions specifically for business-to-business (B2B) transactions. Their service allows businesses to purchase goods and services online while deferring payments, modernizing the traditional trade credit system. Hokodo uses advanced technology to perform instant credit checks and fraud risk assessments, enabling quick access to credit for buyers and ensuring sellers receive payments. This approach not only increases sales for sellers but also enhances the purchasing experience for buyers. Unlike many competitors, Hokodo focuses solely on the B2B market and offers a seamless digital experience that mirrors consumer online shopping. The company's goal is to facilitate transactions and improve cash flow for businesses by managing credit risks and guaranteeing payments.

Simplify's Take

What believers are saying

• Securing a €100 million debt facility from Viola Credit provides Hokodo with substantial financial backing to fuel growth and innovation.
• The launch of 'Pay in Instalments' and 'Pay Now' features offers B2B merchants a flexible and modular payment solution, enhancing their appeal to buyers.
• Hokodo's research indicates that offering payment terms is crucial for retaining and attracting B2B buyers, highlighting the company's alignment with market needs.

What critics are saying

• The complexity of offering trade credit online, including credit scoring, fraud detection, and payment processing, poses operational challenges.
• The competitive landscape in the B2B payment solutions market is intensifying, with new entrants like Balance unveiling comprehensive product suites.

What makes Hokodo unique

• Hokodo specializes in B2B BNPL solutions, a niche market that is less saturated compared to the consumer BNPL space.
• The company leverages advanced technology for instant credit checks and fraud risk assessments, ensuring quick access to credit and secure transactions.
• Hokodo's focus on the European market, combined with significant funding from the European Horizon 2020 program, positions it as a leading innovator in the region.

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