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Hold Brothers

Direct-access equity trading with proprietary software

Overview

Hold Brothers Capital, LLC is a direct access trading firm for U.S. equities and operates as a self-clearing broker-dealer under FINRA/SIPC. Clients use a trading platform and API to place orders directly into the market, with fast execution and detailed reporting, supported by in-house technology and services to ensure order-flow integrity. The firm differentiates itself with proprietary technology, direct access, and restricted third-party login to protect client trades. Its goal is to maximize traders’ efficiency and success by providing reliable trading technology, strong support, and a trustworthy trading environment.

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About Hold Brothers

Simplify's Rating
Why Hold Brothers is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Enterprise SoftwareFinancial Services

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

1994

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Simplify's take

What believers are saying

  • Audited 2025 capital was $3.07 million, well above the $250,000 minimum.
  • Hold Brothers filed its latest FOCUS amendment on April 24, 2026.
  • The company reports no material NSCC fines yet and remained a FINRA member in 2026.

What critics are saying

  • The 2025 audit says NSCC is discussing net-capital reporting errors.
  • Hold Brothers carries three regulatory disclosures, including a 2015 market-access controls fine.
  • Failure to maintain $2.5 million excess NSCC capital would threaten clearing access quickly.

What makes Hold Brothers unique

  • Hold Brothers sells direct-access trading with proprietary Graybox software, updated October 30, 2026.
  • It self-clears equity day-trades and targets licensed traders, not challenge-fee prop bettors.
  • The firm keeps 24/7 in-house developers supporting execution, bandwidth, and risk controls.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid Time Off
  • Remote Work Options
  • 401(k) Retirement Plan
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays
  • Parental Leave

Company News

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