Hold Brothers

Hold Brothers

Direct-access equity trading with proprietary software

Overview

Hold Brothers Capital, LLC is a direct-access trading firm that specializes in U.S. equities. It provides a proprietary trading platform and API for rapid order entry and in-house order-flow controls to protect client trades, while offering fast executions and detailed reporting. Compared with others, it emphasizes in-house technology, strict access control, and support to maintain trade integrity. The goal is to help traders be more efficient and successful by delivering reliable technology, service, and a trustworthy trading environment.

About Hold Brothers

Simplify's Rating
Why Hold Brothers is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

1994

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Simplify's Take

What believers are saying

  • Hold Brothers advertised hiring for proprietary U.S. equities traders in June 2026.
  • Hold.com updated its platform messaging in August 2026, signaling ongoing commercial activity.
  • Remote trading, high payouts, and in-house technology still support trader recruitment in 2026.

What critics are saying

  • FINRA and NYSE Arca actions show recurring controls failures, including a $700,000 fine in 2025.
  • The SEC enforced unpaid 2014 penalties against Hold Brothers in 2017, signaling lasting legal overhang.
  • Repeated AML and market-access violations threaten broker-dealer licenses and the firm's survival.

What makes Hold Brothers unique

  • Gregory Hold still markets Graybox, a proprietary direct-access platform, on hold.com in 2026.
  • Hold Brothers remains self-clearing, reducing trader costs and tightening control over execution.
  • The firm focuses narrowly on U.S. equities, attracting active traders seeking speed and flexibility.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Time Off

Remote Work Options

401(k) Retirement Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Company News

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