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Overview
Homesite Group provides property and casualty insurance through its member companies and affiliates, offering home, condo, renters, small business, flood, and term life policies. Its online-first model lets customers obtain quotes, buy policies, and manage coverage entirely online. Policyholders can submit and monitor claims in real time via an online portal accessible from computer or mobile devices, and the company emphasizes customizable, affordable coverage tailored to individuals, families, and small businesses. Distinguishing factors include its early online presence and its affiliation with American Family Insurance, which supports its underwriting and policy issuance. The company's goal is to make insurance easy to access and manage online while delivering affordable, customized protection for a broad set of risks.
About Homesite Group
Industries
Financial Services
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Boston, Massachusetts
Founded
1997
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Simplify's Take
What believers are saying
- Zillow's 2026 renters pages still direct customers to Homesite's quote-and-sales website.
- Homesite added Lemonade to its New Jersey partner discount list in July 2026.
- Homesite exited Virginia manufactured homes, reducing exposure to a small underperforming program.
What critics are saying
- Homesite is litigating United Airlines' July 2026 $5 million CrowdStrike cyber claim.
- Virginia non-renewals for 6,000 manufactured-home policies start February 1, 2026.
- Homesite's partnership-heavy distribution creates concentration risk if Zillow or affiliates reprice or exit.
What makes Homesite Group unique
- Homesite remains embedded in American Family's affiliate stack across many state-domiciled carriers.
- Zillow still distributes Homesite renters insurance nationwide through a fully online quote flow.
- Homesite retains digital underwriting and claims handling, matching its original direct-to-consumer model.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Paid Vacation
Paid Holidays
Student Loan Assistance
Parental Leave
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%According to its website,. Lemonade <i class="fa fa-info-circle company-popover" data-content="h3Lemonade/h3. div
Insurtech Lemonade partners with Homesite.
MADISON, Wis., Feb. 5, 2024 /PRNewswire/ -- American Family Insurance DreamBank announces a new collaboration with renowned supermodel turned entrepreneur Kathy Ireland, an innovative video series empowering aspiring and new entrepreneurs. The partnership exemplifies American Family Insurance's commitment to inspiring, building, and protecting dreams across America. Image Courtesy of Jon Carrasco. The five-part video series titled "Brand Building for Small Businesses," features five episodes, each 10-12 minutes long. The content guides entrepreneurs through key aspects of establishing a strong brand, including defining a company's mission and vision, connecting with a target audience, developing a strong identity, building awareness, and exploring innovation.Ireland, an American Family Insurance ambassador since 2011 and its longest serving ambassador, is committed to the company's mission to inspire, protect and restore dreams
Michael Lorion, formerly chief financial officer at Homesite, was named CEO of TRUE in 2020 and remains president of the firm.
After we covered the partnership between . Zillow <i class="fa fa-info-circle company-popover" data-content="h3Zillow/h3. div
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About Homesite Group
Industries
Financial Services
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Boston, Massachusetts
Founded
1997
There are no jobs for Homesite Group right now.
Find jobs on Simplify and start your career today