Hometown Grocers, Inc.

Hometown Grocers, Inc.

Neighborhood grocery chain serving Wisconsin communities

Overview

Hometown Grocers, Inc. (HGI) is a Wisconsin-based regional grocery chain with seven locations that focuses on serving local communities with friendly, knowledgeable service and carefully chosen basics. The stores are smaller in footprint, offering essential groceries and services rather than full-service meat and deli departments, while maintaining a clean, customer-friendly environment. A core feature is the inter-store support network: if one store needs extra staffing or stock, a sister store can send help, giving customers the feel of a neighborhood shop with the backing of a larger group. The company emphasizes a people-first culture and aims to be a trusted local resource by providing reliable products and helpful staff who treat customers like family.

About Hometown Grocers, Inc.

Simplify's Rating
Why Hometown Grocers, Inc. is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Goods

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

De Pere, Wisconsin

Founded

N/A

Get referred to Hometown Grocers, Inc.

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • September 2026 reporting shows 1939 Group still values Hometown’s existing banners and headquarters.
  • The combined 164-store footprint strengthens purchasing power and vendor terms across four states.
  • Todd Schnuck Jr.’s June 2026 CFO promotion signals deeper investment in the platform.

What critics are saying

  • Todd Schnuck now controls Hometown; local founder autonomy ends during 2026 integration.
  • Shared support from St. Louis centralizes finance and buying, squeezing Green Bay decision-making.
  • If Wisconsin margins weaken, 1939 Group can fold Hometown banners into Schnucks operations by 2027.

What makes Hometown Grocers, Inc. unique

  • Nine Wisconsin neighborhood banners still trade under local names after the 2025 acquisition.
  • The 1939 Group keeps Hometown Grocers’ headquarters and separate operating structure.
  • Hometown’s small-store, community-grocery format targets rural Wisconsin towns Schnucks rarely serves directly.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Flexible Work Hours

Company News

Insight on Business
Sep 16th, 2025
Schnuck Markets Acquires Festival Foods

Schnuck Markets, Inc. has acquired 100% of the shares of Festival Foods and Hometown Grocers, Inc. through the 1939 Group, Inc., owned by the Schnuck family. The acquisition includes shares from CEO Mark Skogen and the Employee Stock Ownership Plan. The 1939 Group will maintain the existing store banners and corporate headquarters, with Todd Schnuck as Chairman and CEO. The transaction is expected to close in October, subject to customary approvals.

Recently Posted Jobs

Sign up to get curated job recommendations

Hometown Grocers, Inc. is Hiring for 20 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →