Meijer has begun a strategic partnership with Homeward, a technology-enabled rural health platform, to improve healthcare access and care coordination for medicare-eligible residents across Michigan.

What You Should Know: – Homeward®, a technology-enabled rural health platform dedicated to expanding access to quality healthcare, and Meijer, a privately owned, family-operated Midwest retailer, today announced a strategic partnership aimed at improving healthcare access and care coordination for Medicare-eligible residents across Michigan. – The strategic collaboration will leverage Meijer’s extensive pharmacy network and Homeward’s innovative health management platform to better serve rural communities.Addressing Significant Health Disparities in Rural MichiganRural Michiganders often face considerable health and economic disparities compared to their urban counterparts. These challenges include lower median household incomes, fewer primary care providers, and higher rates of chronic conditions such as diabetes. Furthermore, limited reliable broadband access can hinder participation in virtual care, while issues like food insecurity and reduced access to specialized services underscore the pressing need for improved healthcare solutions in these communities.Enhanced Care Coordination and AccessTo address these needs, the Homeward and Meijer partnership will focus on making healthcare more accessible and navigable for seniors throughout Michigan. Eligible Meijer pharmacy customers will gain access to Homeward’s comprehensive health management support, which includes assistance with coordinating preventive care, simplifying medication access, and addressing social factors that impact overall well-being. Homeward’s Navigation™ platform will utilize advanced analytics to connect these eligible seniors to appropriate care and local resources, with the goal of effectively addressing social determinants of health and improving holistic health outcomes.“We are proud to partner with Meijer, a trusted, family-owned retailer deeply rooted in the communities we serve. Grocers and pharmacies are among the most frequented and trusted places in rural areas, and our partnership will make care delivery and support more convenient and accessible across rural Michigan,” said Dr

SAN FRANCISCO--(BUSINESS WIRE)--Homeward®, a company committed to rearchitecting the delivery of health and care in partnership with communities everywhere, starting in rural America, today announced it has achieved B Corp™ certification. This certification recognizes businesses that meet the highest standards of social performance, transparency, and accountability.Homeward was founded in 2022 as a public benefit corporation. Public benefit corporations are for-profit entities created specifically to pursue a public benefit, and Homeward is required to regularly report its progress reducing health disparities and improving health outcomes in rural America. Achieving B Corp certification alongside its existing public benefit corporation status reinforces Homeward’s commitment to using its business as a force for good, balancing profit with purpose.“We are incredibly proud to be B Corp certified as this achievement underscores our collective commitment to prioritizing our members and the communities we serve,” said Homeward Co-Founder and Chief Executive Officer Dr. Jennifer Schneider. “This recognition emphasizes our fundamental belief that solving the rural healthcare crisis requires great businesses that are driven by purpose, focused on community partnership, and empower employees to thrive