Homeward Health

Homeward Health

Medicare-focused primary care provider emphasizing accessibility

Overview

Homeward Health provides primary care for Medicare beneficiaries in Michigan and Minnesota, focusing on personalized, accessible care with strong communication. It offers annual wellness visits, blood pressure screenings, mental health screenings, and treatment for hypertension and urinary tract infections. It accepts traditional Medicare and Medicare Advantage plans from major insurers, with reimbursements coming from these providers. The goal is to improve health outcomes through attentive, accessible care and flexible, timely follow-up.

Significant Headcount Growth

About Homeward Health

Simplify's Rating
Why Homeward Health is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Healthcare

Company Size

51-200

Company Stage

Series B

Total Funding

$70M

Headquarters

San Francisco, California

Founded

2021

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Simplify's Take

What believers are saying

  • Cityblock announced August 20, 2026, all-stock acquisition and $116 million Series E funding.
  • Meijer’s June 4, 2025 partnership extends Homeward into Michigan pharmacies and Medicare seniors.
  • Homeward served 50,000-plus rural patients across 50 counties by August 2026.

What critics are saying

  • Axios reported a workforce reduction earlier in 2026 before the Cityblock exit.
  • Medicare Advantage reimbursement tightening hits Homeward and Cityblock’s rural expansion plan now.
  • If Cityblock rationalizes overlapping sites, Homeward’s standalone brand disappears in 2027.

What makes Homeward Health unique

  • Homeward’s rural Medicare focus spans Michigan and Minnesota, where primary-care access stays sparse.
  • Its Navigation platform links seniors to pharmacies, transportation, and community resources.
  • ARPA-H-backed mobile clinics with Baraga County Memorial Hospital validate a scalable rural model.

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Funding

Total Funding

$70M

Above

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
Linktree
$50M
Homeward Health
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Flexible Work Hours

Loan repayment support

Growth & Insights and Company News

Headcount

6 month growth

↑ 3%

1 year growth

↑ 5%

2 year growth

↑ 8%
MedCity News
Aug 23rd, 2026
Cityblock to acquire Homeward Health, secures $116M Series E.

Cityblock to acquire Homeward Health, secures $116M Series E. Cityblock Health plans to acquire rural healthcare provider Homeward Health and has raised $116 million to expand its value-based care model to rural and Medicare Advantage populations. Cityblock, a value-based provider, plans to acquire rural healthcare provider Homeward Health in an all-stock transaction and has raised $116 million in Series E funding, it announced on Thursday. New York City-based Cityblock offers clinical care, behavioral health care and social care in patients' homes, virtually and in community-based clinics. It primarily serves Medicaid and dual-eligible populations. The company's AI-powered operating system aggregates physical, behavioral and social health data to provide care teams with predictive insights into members. Homeward, meanwhile, is a value-based care company supporting rural patients through in-home and virtual visits. It connects patients to transportation services, nutritional and lifestyle support, home and community assistance and chronic condition assistance. The company serves nearly 50,000 members and has relationships with payers including Blue Cross Blue Shield of Michigan and Priority Health. presented by What if health plans could identify member decline before an avoidable hospitalization occurs? Real-time clinical visibility into long-stay SNF members uncovers risk earlier and drives better outcomes. "Cityblock and Homeward are mission-aligned organizations serving complex, complementary populations... For us, Homeward adds a major growth vector in Medicare Advantage and, for the first time, the operating model to go rural at scale," Mike Roaldi, Cityblock's president, told MedCity News. Homeward will maintain its current brand to ensure continuity for members and the company's CEO, Dr. Jenny Schneider, will remain connected with Cityblock as a "trusted advisor," Roaldi added. The acquisition is supported by Cityblock's $116 million Series E round, which was led by General Catalyst. This funding will be used to invest in the combined platform, including optimizing operations, the care model, technology and data infrastructure, according to Roaldi. The announcement comes amid Medicaid cuts and tightening Medicare Advantage reimbursement rates, affecting both Cityblock and Homeward members. presented by By reducing administrative burden and redesigning workflows around human needs, it creates space for what matters most: connection between clinicians and patients. "We think the answer to funding pressures in government programs isn't to retreat from them - it's to get radically better and more efficient at delivering outcomes for the people who depend on taxpayer-funded healthcare," said Toyin Ajayi, CEO and co-founder of Cityblock Health, in a blog post. "That's exactly why we're going to serve more Medicare Advantage members alongside continuing to serve individuals who are dual-eligible and those who receive Medicaid. We believe the same AI-native, outcomes-first model that has enabled us to win in Medicaid is exactly what rural Medicare Advantage and dual-eligible populations need too." Roaldi added that the acquisition of Homeward brings Cityblock one step closer to building a national operating system for government-funded healthcare at scale. "Cityblock brings a decade of care model and data infrastructure; Homeward brings proven rural reach. Together, we can serve complex populations regardless of geography - and we'll keep investing in the technology and care model that make that possible, whether through acquisition, partnership, or organic growth," Roaldi said.

Fierce Healthcare
Aug 20th, 2026
Cityblock acquires Homeward Health for rural healthcare expansion, secures $116M funding

Cityblock Health has acquired Homeward Health in an all-stock deal and secured $116 million in Series E funding led by General Catalyst. The acquisition expands Cityblock's reach from urban Medicaid populations into rural healthcare markets. The combined entity will serve nearly 250,000 people across urban and rural communities. Brooklyn-based Cityblock currently serves almost 200,000 members with annualised revenue of $2.2 billion, up 77% year-over-year. The company has raised approximately $1 billion to date. Homeward Health, founded in 2022 by former Livongo executives, has delivered care to more than 50,000 rural patients across 50 counties. The acquisition pairs Cityblock's data platform with Homeward's rural provider relationships. Cityblock launched in 2017 from Alphabet's Sidewalk Labs, focusing on integrated health and social services for marginalized communities. The company operates in over 10 states, partnering with Medicaid plans and health systems.

Modern Healthcare
Aug 20th, 2026
Cityblock to acquire Homeward Health, announces funding round

Cityblock to acquire Homeward Health, announces funding round August 20, 2026 01:38 PM CDT

The Keweenaw Report
Aug 12th, 2026
Baraga County Memorial Hospital, Homeward Health partner to bring healthcare to Ontonagon County.

Baraga County Memorial Hospital, Homeward Health partner to bring healthcare to Ontonagon County. By Thomas Fournier Aug 12, 2026 | 9:09 AM After the hospital in Ontonagon County closed, Baraga County Memorial Hospital saw a significant influx of patients traveling to its L'Anse facility for emergency and specialty care. Now, the hospital is bringing services directly to those communities through an innovative mobile health clinic. Roughly 80% of emergency patients from Ontonagon County who seek care outside their community have chosen BCMH, according to Rob Stowe, CEO of Baraga County Memorial Hospital. Many of those patients also receive primary and specialty care at the hospital. "The closure has driven us to think a little differently too," Stowe said. "Our home area got a little bit bigger." In partnership with Homeward Health, BCMH plans to launch the pilot mobile health clinic at the end of 2026. The program, supported by the University of Minnesota and University of Michigan, is funded through ARPA-H, a $100 million initiative under the U.S. Department of Health and Human Services. Fred Barrigar, Vice President of Advanced Research Program at Homeward Health, said the organization has been working with rural hospitals across the rural regions to understand their unique challenges and identify opportunities for innovation. "We've been doing a door-to-door approach, meeting with different rural hospitals, understanding their needs and how they operate," Barrigar said. "This is going to take hospitals really saying, 'I want to do something new.' We met with quite a few." Stowe emphasized the urgency of the timeline. "We knew we were in a spot where we needed a mobile unit, and they came calling looking for a partner with a very short timeline," he said. "We're going to hopefully get our vehicle in November, December. That's light speed in terms of healthcare." Rural healthcare's evolving landscape has forced leaders and physicians to get creative in addressing growing needs. When the mobile clinic launches in December, BCMH expects to provide women's health and prenatal care, wound care, cardiology, and primary care services. "We're basically the poster children for who needs this type of unit and service," Stowe said. "The nature of how people are dispersed across the Upper Peninsula and the distances we travel lends itself perfectly to this model." Barrigar stressed the importance of building the program with community input rather than for them. "It's really important developing trust, understanding the needs and making sure we integrate that into the design," he said. "Not just the mobile unit itself, but the program and how we show up." Community presentations are scheduled for this week. Homeward Health and BCMH will share program details and gather community input Wednesday in Kenton, followed by a Thursday presentation at the Ontonagon Theater of Performing Arts. More details are available online. Houghton -

Endpoints News
Jun 24th, 2026
Exclusive: Cityblock is in talks to acquire fellow General Catalyst-backed startup Homeward Health.

Exclusive: Cityblock is in talks to acquire fellow General Catalyst-backed startup Homeward Health. Health tech reporter. Cityblock Health is in talks to acquire fellow General Catalyst-backed primary care startup Homeward Health, according to a source familiar with the deal. The proposed... Get free access to a limited number of articles, plus choose newsletters to get straight to your inbox.

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