Homzmart

Homzmart

Middle East online furniture marketplace (B2B2C)

Overview

Homzmart is an online marketplace in the Middle East that connects furniture and home goods retailers with consumers. It enables manufacturers and brands to showcase products to a large audience and lets shoppers browse and buy from multiple merchants in one place. For consumers, it offers financing options and delivery with installation support; for businesses, it provides a digital storefront plus logistics and technology tools to reach more customers. Revenue comes from commissions on sales and premium services that boost product visibility and marketing; its goal is to simplify online furniture shopping and help merchants grow in the regional market.

About Homzmart

Simplify's Rating
Why Homzmart is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Consumer Software

Enterprise Software

Fintech

Financial Services

Company Size

201-500

Company Stage

Series B

Total Funding

$39.3M

Headquarters

Egypt

Founded

2020

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Simplify's Take

What believers are saying

  • Homzmart.com remained live on September 12, 2026, with active furniture and appliance catalogs.
  • Revelio Labs counted 465 employees in March 2026, and active hiring continued.
  • A January 2026 report said total funding neared $40 million for expansion and logistics.

What critics are saying

  • Workforce fell 25.5% from 624 in 2023 to 465 in March 2026.
  • Google Play and App Store reviews in 2026 still complain about terrible service.
  • Persistent service failures push merchants and buyers to IKEA Egypt and local chains.

What makes Homzmart unique

  • Homzmart bundles furniture, decor, appliances, financing, delivery, and installation on one platform.
  • Its 2022 MockUp Studio acquisition added 3D visualization and interior-design workflows.
  • The September 2026 site still markets Egypt-wide assortments and sale-driven discovery.

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Funding

Total Funding

$39.3M

Below

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Growth & Insights and Company News

Headcount

6 month growth

↑ 1%

1 year growth

↑ 3%

2 year growth

↑ 3%
Wamda
Aug 2nd, 2022
Homzmart raises $23 million pre-Series B round

Egypt-based furniture and home supplies marketplace Homzmart, has raised a $23 million pre-Series B round from STV, Impact46, Outliers...

Latest Nigerian News
Aug 2nd, 2022
Homzmart receives financing of $23M in fund

Nigeria to increase cost of call and sms cost with new excise duty, Oui Capital launches $30 million fund,TikTok's parent company is building a music streaming app, Egypt-based Homzmart raises $23 million.

Zawya
May 17th, 2022
Homzmart received financing of $15M in Series A funding round on Jan 1st 21'.

In 2021, Homzmart secured $15 million in Series A financing, which marked the largest capital raise in the Middle East’s online furniture sector back then.

Inventiva
May 17th, 2022
Msacap invested into Homzmart in $15M on May 1st 22'.

They revealed in May that furniture e-commerce marketplace Homzmart had raised $ 15 million in a Series A funding round led by Nuwa Capital and MSA Capital, both based in Dubai.

Disrupt Africa
Mar 4th, 2022
Egyptian Furniture Marketplace Homzmart Acquires German Tech Company

Egyptian startup Homzmart, the Middle East’s leading furniture and home goods marketplace platform, has announced the acquisition of Berlin-based technology company MockUp Studio as it bids to add to its product offering. Hard-launched in early 2020 by Mahmoud Ibrahim and Ibrahim Mohamed, Homzmart is a digital platform connecting home goods and furniture manufacturers and brands [...] The post Egyptian furniture marketplace Homzmart acquires German tech company appeared first on Disrupt Africa.

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