HoneyBook has released research showing that 95% of professional photographers still manage post-shoot workflows manually. The study of 425 US photographers found that only 5.2% have fully integrated systems for tracking work after shoots. More than half of photographers copy-paste client information between tools (51.1%) and manually email gallery links (55.5%) for each client. This manual handoff takes roughly 30 to 60 minutes per client and intensifies as businesses grow. In response, HoneyBook has introduced new features including photo galleries, mini-session booking, consolidated messaging, and tap-to-pay billing directly within its client management platform. The company aims to reduce the manual work photographers face across multiple disconnected tools. HoneyBook is a client flow management platform serving over 100,000 service-based businesses that have booked more than $10 billion through the platform.

HoneyBook, a business platform for service-based entrepreneurs, introduced artificial intelligence-powered business management tools. “While AI solutions have largely been built for enterprises or consumers, independent entrepreneurs have been left with fragmented tools that require constant coordination,” the company said in a Tuesday (March 25) news release. “HoneyBook is changing that by embedding AI directly into business workflows, making automation seamless, proactive and deeply integrated into the way entrepreneurs work.”. HoneyBook’s AI offering can suggest leads and help create content to manage those leads. It can also manage projects and tackle finances after booking. Using “deep contextual intelligence” from 10 years of independent business data, HoneyBook AI allows for “smarter, more personalized decisions” with no need for users to train the AI, the release said