Hook Music

Hook Music

Monetizes music via social media UGC

Overview

Hook Music is a platform that helps music rightsholders monetize their work by licensing catalogs directly from artists, labels, and distributors and offering tools for social media and user-generated content (UGC) fan remixes. It targets artists, content creators, and fans, providing creative tools, partner campaigns, and monetization opportunities, with a focus on AI-assisted features that give rights holders more control over how their music is used and earned from it. The platform supports artists in growing their fan base with priority support and exclusive features, while encouraging collaboration through a community of builders. The company’s goal is to shape the future of music and creativity by keeping artists at the center and prioritizing user safety, needs, and interests, all while helping rights holders earn more from their work.

About Hook Music

Simplify's Rating
Why Hook Music is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

AI & Machine Learning

Entertainment

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

N/A

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Simplify's Take

What believers are saying

  • Hook raised $10 million on February 18, 2026, funding Android and growth hires.
  • Active users grew more than 45X in twelve months, signaling strong product-market pull.
  • Hook now claims access to 20 million tracks, expanding creator inventory and monetization paths.

What critics are saying

  • Hook still relies on TikTok and Instagram distribution; platform policy changes can crush growth.
  • Competitors like Suno and Udio normalize AI music, making Hook's licensing moat fragile.
  • If label deals stall, Hook's catalog supply dries up and the product loses relevance.

What makes Hook Music unique

  • Hook licenses tracks directly from Universal Music, Downtown Music, and others.
  • Its remixing workflow keeps artists in control and pays rights holders per creation.
  • Khosla, Kygo's Palm Tree Crew, and Point72 back Hook's licensed approach.

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Benefits

Remote Work Options

Company Equity

Company News

Qube Mark
May 2nd, 2026
Hook raises $3M, totalling $6M, for legal music remixing app backed by Kygo and Khosla Ventures

Hook, a social music platform enabling legal song remixes, has raised $3 million in additional funding, bringing its total to $6 million. The round includes new investments from Khosla Ventures, Kygo's Palm Tree Crew and The Raine Group, alongside existing backers including Imaginary Ventures and Point72 Ventures. The platform addresses unlicensed music content on social media, where 40% of music consumption comes from remixes and mashups. Hook uses AI-powered tools to let users create licensed remixes whilst compensating artists and rights holders. Since launching in October 2024, Hook has partnered with 16 music partners featuring over 1,200 artists including Justin Bieber and Playboi Carti. The company has been recognised by Universal Music Group's MusicForAI initiative as an ethically-sound AI platform. The new funding will support marketing efforts and user acquisition.

Digital Music News
Feb 18th, 2026
Social Music Platform Hook Scores $10 Million Series A, Says Its 'Active Users Have Increased by More Than 45X' During the Past Year

Social music platform Hook scores $10 million Series A, says its 'active users have increased by more than 45X' during the past year. Social music platform Hook scores $10 million Series A, says its 'active users have increased by more than 45X' during the past year dylan smith february 18, 2026. Social music platform Hook has scored a $10 million Series A, teed up an Android app launch, and elevated spotify vet Simmi Singh to COO. New York City-headquartered Hook formally disclosed the fresh funding this morning, about 11 months after drawing $3 million in seed capital from Khosla Ventures, Kygo's Palm Tree Crew, and more. According to the AI-powered remix and mashup platform, things have been going well since then: Across "the last 12 months alone, Hook's active users have increased by more than 45X," per the startup. Additionally, the TikTok- and Instagram-integrated app is said to boast access to a roughly 20-million-track catalog thanks to agreements with Universal Music, Downtown, Too Lost, Primary Wave, Avex (at least one exec has transitioned from the company to Hook), and others yet. Enter today's $10 million funding blast, which was led by the above-noted openai and splash stakeholder Khosla. "Hook is solving a hard problem at the center of modern music: enabling remixing and social distribution in a way that works for rights holders at scale," Samir Kaul, Khosla's founding partner and MD, said in part. "The team has built a platform that pairs a consumer-native experience with licensing, attribution, and reporting infrastructure that the ecosystem can rely on." Meanwhile, co-lead seed investors Point72 Ventures, Imaginary Ventures, and Waverley Capital also contributed to the Series A. All told, Hook has now raised north of $16 million, and execs didn't hesitate to emphasize their plans for the $10 million tranche. Besides the forthcoming Android app, the business is eyeing "new community-driven features," native recording capabilities, an expanded leadership team (open roles include head of growth and head of engineering), and deeper integration tie-ups. "Hook will also deepen integrations and partnerships across the music ecosystem, extending its open platform while ensuring artists remain in control," the platform spelled out. Running with the artist-control point, Hook founder and CEO gaurav Sharma in a statement touted the app's commitment to IP protections and monetization. "Hook was built on a simple idea: fans want to express themselves with the music they love, and artists deserve to stay in control of how their work is used," added the former JioSaavn COO Sharma. "We're building the social music platform where creativity can thrive, and where ownership and monetization remain artist-led from day one." Back to the initially highlighted promotion, Hook has elevated Simmi Singh to COO. Having come aboard the company in 2023, Singh will tackle the new role while remaining chief product officer.

Hook
Mar 26th, 2025
Social Music App Hook Secures $3M in Additional Funding from Investors Including Kygo's Palm Tree Crew, Khosla Ventures and Imaginary Ventures

Social music app Hook secures $3M in additional funding from investors including Kygo's Palm Tree Crew, Khosla Ventures and Imaginary Ventures.

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