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About Hootsuite
Industries
Data & Analytics
Consumer Software
Entertainment
Company Size
1,001-5,000
Company Stage
Debt Financing
Total Funding
$240.2M
Headquarters
Vancouver, Canada
Founded
2008
Overview
Hootsuite is a platform designed for managing social media, helping businesses enhance their online presence and drive growth through effective marketing strategies. Users can create, schedule, and publish content across various social media channels from a single dashboard, making it easier to maintain a consistent online presence. The platform includes features like AI-generated captions and hashtags, which assist users in crafting engaging posts, and a unified inbox that allows for streamlined communication by managing comments and messages from different platforms in one place. Hootsuite stands out from competitors by offering a comprehensive suite of tools, including social listening capabilities to track brand mentions and advanced analytics that provide insights into social media performance and return on investment. The goal of Hootsuite is to empower businesses of all sizes to optimize their social media efforts, improve customer engagement, and ultimately increase revenue.
Simplify's Take
What believers are saying
- Acquisition of Talkwalker enhances Hootsuite's analytics and social listening capabilities.
- Growing demand for AI-driven tools aligns with Hootsuite's AI capabilities.
- Recognition in TrustRadius' 2023 Best Of Awards highlights strong customer focus.
What critics are saying
- Emerging competitors like TikTok's Symphony Creative Studio challenge Hootsuite's market share.
- Integration risks from Talkwalker acquisition could disrupt operations.
- Increasing marketing costs for SMBs may reduce spending on platforms like Hootsuite.
What makes Hootsuite unique
- Hootsuite offers a unified social media inbox for streamlined customer engagement.
- The platform provides AI-generated captions and hashtags to enhance content creation.
- Hootsuite's advanced analytics offer comprehensive insights into social media ROI.
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Funding
Total Funding
$240.2M
Above
Industry Average
Funded Over
5 Rounds
Insight Partners
AccelBenefits
Remote Work Options
Hybrid Work Options
Disability Insurance
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↓ -1%Tech companies are rolling out a wave of artificial intelligence (AI)-powered tools to streamline social media management and customer service, with TikTok’s Symphony Creative Studio and startups like Audience Genomics and BrandPilot AI launching platforms to automate content creation and engagement. The trend extends beyond social media as companies like Syntheia prepare to launch AI virtual assistants in 2025, signaling a broader push to help small businesses compete in the digital marketplace. TikTok’s AI Video Tools
Following several rounds of layoffs, Hootsuite appointed Novoselsky as CEO last year.
The combined businesses will give businesses a social media performance engine to turn insights into action into impact— all fueled by AI.
JAKARTA - Leading consumer intelligence companies, Talkwalker and Hootsuite, global leaders in social media management, released the Brand Love 2022 report.
Coverage of the GeekWire 200 , our quarterly ranking of Pacific Northwest tech startups. See the latest GeekWire 200 ranking .GeekWire Illustration / Canva Pro ImageA new wave of startups is transforming the technology community in the Seattle area and the surrounding region, fueled by breakthroughs in artificial intelligence, health, energy, and other emerging technologies.That’s the takeaway from one of the biggest updates in the 11-year history of the GeekWire 200, our quarterly ranking of the top privately held technology startups in Seattle and the rest of the Pacific Northwest.See the full GeekWire 200 ranking for Q1 2024.More than 70 companies, or 35%, are completely new to the GeekWire 200 in this latest update, reflecting the dynamic nature of the industry and changes in our method for calculating the ranking (details below).Companies moving into the top 10 for the first time include Place (#4), the business-to-business real estate services and technology platform backed by Goldman Sachs and other investors; and Rec Room (#9), the popular virtual reality community that has cemented its place as a leading app on multiple VR platforms.Several companies graduated from the GeekWire 200 by reaching their 15th birthdays, which makes them no longer “startups” by our parameters. They include social media management company Hootsuite and contract technology company Icertis, previously #1 and #2, respectively, which cleared the way for sales automation startup Outreach to claim the top spot.Startups appearing on the GeekWire 200 for the first time reflect hot industries such as robotics and drones (Agility Robotics, #13; Brinc, #76); developer tools (Temporal, #66; Statsig, #74); cybersecurity (Chainguard #111; Vouched, #135), and health and life sciences (Parse #110; Ozette, #159).And like everything else in the tech world, the GeekWire 200 is being transformed by AI and machine learning. Many of the companies making their debut on the GeekWire 200 are developing or significantly leveraging AI. Among them:Falkon (#140), AI-driven sales and marketing recommendations.(#140), AI-driven sales and marketing recommendations. Aigen (#142), AI-powered robots that target weeds in agriculture.(#142), AI-powered robots that target weeds in agriculture
Hootsuite is Hiring for 27 Jobs on Simplify!
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About Hootsuite
Industries
Data & Analytics
Consumer Software
Entertainment
Company Size
1,001-5,000
Company Stage
Debt Financing
Total Funding
$240.2M
Headquarters
Vancouver, Canada
Founded
2008
Hootsuite is Hiring for 27 Jobs on Simplify!
Find jobs on Simplify and start your career today