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Overview
Hotaling & Co. owns premium spirit brands and imports a curated line of international craft spirits for the U.S. market. Its own products include Junipero Gin, Old Potrero Rye Whiskey, and Hirsch Selected Whiskeys, while it also imports brands like Nikka, Kavalan, HINE Cognac, and Luxardo to offer a broad portfolio. The company combines its Anchor Distilling heritage with a dual focus on brand ownership and global sourcing, instead of competing mainly on manufacturing scale. Its goal is to be a leading supplier of premium and craft spirits in the U.S., growing its owned brands and expanding distribution of its import portfolio.
About Hotaling & CO.
Industries
Industrial & Manufacturing
Consumer Goods
Company Size
N/A
Company Stage
N/A
Total Funding
N/A
Headquarters
N/A
Founded
N/A
Simplify's Take
What believers are saying
- On May 26, 2026, Hotaling won Frey Ranch national sales and marketing responsibilities.
- Existing inventory through 2026 supports Junipero and Old Potrero continuity during the transition.
- The September 25, 2026 portfolio still includes Nikka, HINE, Kavalan, Dingle, and Luxardo.
What critics are saying
- On February 27, 2026, Pier 50 closed, ending in-house distilling and jobs.
- Old Potrero and Junipero now depend on contract distillers, weakening quality control and margins.
- If import partners shift volumes to larger distributors, Hotaling loses its core revenue engine.
What makes Hotaling & CO. unique
- San Francisco heritage brands Old Potrero and Junipero anchor a 1993 Maytag legacy.
- Hotaling & Co. combines owned spirits with importer distribution for Nikka, Kavalan, and Luxardo.
- The company sells premium craft spirits through national trade relationships, not commodity bulk whiskey.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Health Savings Account/Flexible Spending Account
401(k) Company Match
Life Insurance
Disability Insurance
Employee Assistance Program
Tuition Reimbursement
Phone/Internet Stipend
Company Social Events
Parental Leave
Paid Sick Leave
Paid Vacation
Paid Holidays
Hybrid Work Options
Performance Bonus
Hotaling & CO. is Hiring for 2 Jobs on Simplify!
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About Hotaling & CO.
Industries
Industrial & Manufacturing
Consumer Goods
Company Size
N/A
Company Stage
N/A
Total Funding
N/A
Headquarters
N/A
Founded
N/A
Hotaling & CO. is Hiring for 2 Jobs on Simplify!
Find jobs on Simplify and start your career today