Hotspex Media & Locala: A data-led partnership delivering measurable impact for QSR brands. Hotspex Media and Locala continue to strengthen a partnership built on strategic planning, advanced location intelligence, and precision media execution. Together, Hotspex Media Inc. is helping QSR brands grow by translating deep consumer understanding into campaigns that drive both awareness and measurable in-store action. Its collaboration blends Hotspex Media's strategic expertise with Locala's foot-traffic measurement capabilities - consistently producing results that outperform industry benchmarks. Unified strategy across activations. Across recent QSR initiatives, Hotspex Media and Locala implemented a combination of DOOH and display tactics designed to reach consumers at the right moments and turn exposure into store visits. * High-impact DOOH billboards, placed strategically using proximity models around store locations, competitor grounds, and high-traffic retail environments * Contextual and interest-based display targeting, focused on food-related behaviour * Custom audiences, including visitors to the brand and competitor locations * Dayparting and dynamic deployment, ensuring maximum visibility during peak consumer movement Together, these tactics created a full-funnel approach that captured attention, strengthened brand presence, and generated verifiable in store traffic. Proven results across the partnership. The combined efforts delivered strong online and offline performance: * 3.79M+ measured impressions * 26,243 tracked store visits * $1.52 cost per visit, well below Locala's QSR benchmark of $2 - $8 * 21% visitation lift, outperforming QSR norms of 8 - 12% and exceeding previous campaign benchmarks * 24.5% visitation lift in DOOH-led executions, demonstrating the power of proximity-driven billboard strategies Across multiple activations, the partnership continues to show clear, repeatable improvements in both media efficiency and incremental foot traffic. A partnership built for continuous growth. The collaboration between Hotspex Media and Locala enables QSR brands to make smarter investment decisions backed by behavioural insight, precision audience targeting, and transparent measurement. As Hotspex Media Inc. continue to work together across new challenges and categories, the focus remains the same: turning insights into impact and delivering growth for its clients... About Hotspex Media. Hotspex Media is a trusted partner for advertisers seeking clarity in the complex Digital Media landscape. Its team has a deepened focus on data science to bridge the gap between strategic insights and cutting-edge media execution. Hotspex Media acts as a strategic media planning partner for brands and agencies, delivering custom solutions tailored to specific business and marketing objectives rather than relying on a one-size-fits-all approach. With all planning, execution, and measurement handled by one dedicated internal team, Hotspex Media ensures transparency, consistency, and performance - without outsourcing. Visit hotspexmedia.com. About Locala Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers efficiently plan, activate, and measure campaigns personalized to the local consumer. Its platform specializes in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies that consistently deliver smarter business outcomes. Since its inception in 2012, Locala has proudly worked with leading brands across 40 countries. With over 180 employees around the globe, Locala has offices in Canada, the United States, France, Belgium, the UK, Singapore, Malaysia, Italy, and Dubai.

Hotspex Media Inc. is excited to introduce Jesse Frankling, its new Engineering Manager, who brings a passion for people-first tech, scalable systems, and thoughtful leadership to the table.