Hotwire Global and Lilypath announce strategic partnership to evolve executive visibility for the AI era. Hotwire Global, the global communications and marketing consultancy including Hotwire and ROI·DNA, announced a strategic partnership with Lilypath, the Authority Intelligence(TM) platform. The partnership gives Hotwire Global clients early access to Lilypath's newest products and an enhanced layer of data and analysis. This includes signals into how LinkedIn's AI evaluates executive authority that aren't available in the consumer product-turning what has been a black box for most leaders into measurable reputation that can be optimized. What does the Hotwire Global-Lilypath partnership deliver for executive visibility? This partnership integrates Lilypath's AI-driven authority insights into Hotwire Global executive programs so leaders can optimize how they are categorized, ranked, and surfaced by AI systems. Lilypath's unique insights and recommendations will embed into Hotwire Global clients' executive programs. The goal is to optimize social profiles and content for how AI systems categorize, rank, and surface executives across LinkedIn, AI search and more. At a time when news cycles are increasingly chaotic and attention is fragmented, AI search and LinkedIn are often the gateway for reputation. The partnership deepens Hotwire Global's approach by providing clients with sharper AI-powered insights and recommendations. Lilypath's understanding of how LinkedIn's 360Brew evaluates profile authority helps ensure executives working with Hotwire Global show up with the right content, credibly and consistently, in the places that matter most. Why does executive reputation now need to be optimized for machines as well as humans? Executives increasingly need to manage visibility for both human audiences and AI systems because AI now influences who is discovered first in professional and reputational contexts. "Executives are navigating unprecedented noise, scrutiny, and speed, having to optimize what they say and how they show up not just for human audiences but for machines. This partnership with Lilypath gives us an even more powerful intelligence foundation to help clients earn attention, shape conversations, and protect reputation. AI is not an add-on to how Hotwire works, it is core to how we drive outcomes." - Grant Toups, Hotwire Global CEO AI at the Core of Modern Thought Leadership: What changes with the Hotwire Global-Lilypath approach? The partnership integrates exclusive data and analysis from Lilypath's Authority Intelligence(TM) platform into Hotwire Global's strategic thought leadership methodology from the start. Effective thought leadership has always required the right message at the right moment. What's changed is who and what determines whether that message lands.This partnership gives clients a roadmap to close the gap between perceived and actual authority. What's included in executive thought leadership programs under this partnership? Executive thought leadership programs now include: * Audit into how AI systems currently categorize and rank executives across LinkedIn and AI-powered search * Identify gaps between an executive's real expertise and how machines are interpreting their authority * Build programs calibrated to perform for both human audiences and AI systems simultaneously "Most executives still think about thought leadership as a human problem - the right message, the right outlet, the right moment. But AI systems are now the first audience. They categorize your leaders, rank their credibility, and decide who gets surfaced before any journalist, recruiter, or decision-maker sees a word. By infusing AI into its executive communications programs, Hotwire Global is making sure that machine interpretation reflects the real authority executives own, and optimize it for the future." - Erin Lanuti, Lilypath Co-Founder and CEO.

Hotwire Global appoints Grant Toups as Global CEO as it celebrates its 25th anniversary. Toups brings AI, digital & innovation experience to drive growth and transformation. November 06, 2025 09:05 ET | Source: Hotwire Global SAN FRANCISCO, Nov. 06, 2025 (GLOBE NEWSWIRE) - Hotwire Global, the global communications and marketing consultancy that includes Hotwire and ROI - DNA, has appointed Grant Toups as Global Chief Executive Officer. Toups will assume the role in January 2026, bringing two decades of experience in public relations, marketing, and executive leadership to the award-winning communications and marketing consultancy. "Grant is a proven international leader at the forefront of comms-tech, AI, and marketing transformation. He brings the perfect blend of strategic vision,..." "AI is here to stay, and it's forcing every client to transform, to innovate, and to communicate a compelling tech-powered value prop. This transition demands..." "I couldn't be more proud or excited to join this exceptional team of professionals as we strive to unlock exponentially more value for clients through..." "Grant is a proven international leader at the forefront of comms-tech, AI, and marketing transformation. He brings the perfect blend of strategic vision,..." "AI is here to stay, and it's forcing every client to transform, to innovate, and to communicate a compelling tech-powered value prop. This transition demands..." "I couldn't be more proud or excited to join this exceptional team of professionals as we strive to unlock exponentially more value for clients through..." "Grant is a proven international leader at the forefront of comms-tech, AI, and marketing transformation. He brings the perfect blend of strategic vision,..." Toups' experience at translating technology and intelligence for marketing and communications complements Hotwire Global's 25-year track record of protecting reputations and growing revenues for the world's most high-profile technology companies, alongside innovation expertise from AI with its generative engine optimization suite to predictive data intelligence to improve measurement and campaign optimization. "AI is here to stay, and it's forcing every client to transform, to innovate, and to communicate a compelling tech-powered value prop. This transition demands that every company learn how to navigate this complex and dynamic tech reality. Hotwire and ROI - DNA's heritage connecting innovation with storytelling for some of the world's most notable technology brands positions it perfectly to be the partner of choice for this new era," said Toups. "I couldn't be more proud or excited to join this exceptional team of professionals as we strive to unlock exponentially more value for clients through creativity, innovation, and intelligence." Ian Ball, CEO of The Enero Group, said: "Grant is a proven international leader at the forefront of comms-tech, AI, and marketing transformation. He brings the perfect blend of strategic vision, deep sector expertise, and operational leadership to accelerate Hotwire and ROI - DNA's growth. His appointment marks an exciting next chapter for the business; strengthening our momentum, expanding capabilities, and driving the next wave of innovation for clients navigating an increasingly complex, tech-driven world." Toups' appointment follows a series of milestones for Hotwire Global, including ROI - DNA securing its largest-ever client win with Qualtrics, and the recent appointment of Charlotte Harvey as Managing Director of Hotwire UK. In addition, Hotwire continues to grow demand for its proprietary AI-driven tools - including Hotwire Spark and Hotwire Ignite - which help brands understand and influence how they appear across AI ecosystems and deliver performance insights that inform strategic decision-making. Such recognition underscores the strength of Hotwire Global's integrated offering and ability to deliver AI-powered, impactful communications and marketing for pre-eminent technology brands globally. Toups joins Hotwire from Burson, where he served as Global Chief Digital & Intelligence Officer, leading a network of social and digital media, paid and performance media, and data/intelligence professionals across more than 40 countries. During his tenure, he pioneered new ways to measure the financial impact of reputation, conceptualized technologies that expand monitoring capabilities, reimagined crisis preparedness, and modernized measurement and predictive capabilities all the while delivering award-winning work for clients around the world. Prior to Burson, Toups was Hill & Knowlton's first Global Chief Technology Officer, where he built global centers of excellence across seven cities and introduced data-driven tools for risk prediction, reputation measurement and performance insight, while shaping WPP's PR-segment AI strategy. About Hotwire Global Hotwire Global is the tech PR, communications, and marketing consultancy that includes ROI - DNA. Globally, top technology brands partner with us for expert consultancy to scale and support their businesses. Found at the intersection of technology and humanity, our 400+ people in 11 countries weave global experience and local expertise to define, measure, and repeat success across reputation, relationship, and revenue campaigns. Hotwire is part of The Enero Group. Follow us here to see how 25 years at the forefront of communications and marketing help Hotwire make the technical, irresistible. Media Contact: Kimberly Otzman Hotwire Global (408) 916-7338 [email protected]

Hotwire launches AI search capability & AI Lab.