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Hourglass Cosmetics

Vegan, cruelty-free luxury cosmetics brand

Overview

Hourglass Cosmetics is a vegan and cruelty-free luxury beauty brand that offers high-performance makeup with animal-friendly formulas. Its products are designed to provide long-lasting color, texture, and finish using vegan ingredients and no animal testing. The company differentiates itself through a strong commitment to animal welfare, premium packaging and performance, and a global retail presence in 32 markets and about 4,600 doors, including major department stores and specialty retailers. Since 2017, Hourglass has been part of Unilever Prestige, aligning its growth with a larger consumer goods platform while maintaining its luxury niche. The brand’s goal is to deliver premium cosmetics that respect animals and ethics without sacrificing quality, while expanding its global reach and continuing to win industry awards.

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About Hourglass Cosmetics

Simplify's Rating
Why Hourglass Cosmetics is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Goods

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Los Angeles, CA

Founded

2004

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Simplify's take

What believers are saying

  • Unilever said Hourglass led prestige growth in Q1 2026.
  • The NYC flagship, updated October 2026, converts traffic into services and loyalty.
  • Holiday 2026 sets and Jenny Atwood Smith's role extend launch cadence globally.

What critics are saying

  • Olivia Dean and seasonal palettes signal celebrity-and-limited-edition dependence for growth.
  • Sephora and Ulta can copy hero complexion SKUs, compressing differentiation by 2027.
  • If Unilever shifts prestige capital, Hourglass loses backing, shelf power, and expansion runway.

What makes Hourglass Cosmetics unique

  • 14 Prince Street flagship sells luxury artistry, services, and exclusive drops in Manhattan.
  • Hourglass pairs vegan, cruelty-free positioning with high-performance prestige formulas and packaging.
  • Lauren Rubinski collaborations and global artistry hires deepen brand storytelling and education.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Parental Leave
  • Professional Development Budget
  • Paid Holidays
  • Paid Vacation
  • Hybrid Work Options

Company News

SmartBrief
Nov 2nd, 2026
Immersive design defines Carisa Janes' new store experience

Immersive design defines Carisa Janes' new store experience. 2026-11-02 Carisa Janes, the founder of Hourglass Cosmetics, has opened a 2,200-square-foot retail space in New York City for her new beauty and fragrance brands, Outside In and Nature of Things. The store features a cafe and a garden, offering a sensory experience inspired by artist James Turrell. Janes emphasizes the importance of creating an innovative in-store experience to attract customers. Full story: NRF SmartBrief News and trends about the U.S. Retail industry Designed specifically for retail professionals, NRF SmartBrief is a free, daily email newsletter. It provides the latest need-to-know news and industry information that maximizes your time, giving you an edge over your competition.

Happi
Sep 24th, 2026
Jenny Atwood Smith named director of global artistry at Hourglass Cosmetics.

Jenny Atwood Smith named director of global artistry at Hourglass Cosmetics. Makeup artist brings more than two decades of experience across beauty, fashion and artist development. September 24, 2026 Associate Editor, Happi Hourglass Cosmetics has named Jenny Atwood Smith director, global artistry. In her new role, Smith will help shape the brand's artistry vision across markets, supporting product launches, education and key brand initiatives. She will draw on her experience in makeup artistry, product innovation and talent development to bring the brand's creative direction to life while helping artists strengthen their technique, product knowledge, confidence and leadership. Nars tenure. Smith brings more than two decades of experience across the beauty and fashion industries. Before joining Hourlgass Cosmetics, she served as global makeup artist and educator for Nars. During her tenure, she worked across education, marketing, sales, brand, innovation and product development to support seasonal collections, major launches, international training programs and editorials. Smith's career has taken her to Fashion Weeks in New York, London, Paris, Los Angeles and Singapore. She has served as a key makeup artist for designers including Jason Wu, Bibhu Mohapatra, Naeem Khan and Timo Weiland, and has worked backstage with brands including Rodarte, Marc Jacobs, 3.1 Phillip Lim, Christopher Kane and Erdem. "My approach to artistry has always been rooted in intention, not only in what we create, but in the choices we make as artists," Smith said. "Hourglass Cosmetics' commitment to vegan, cruelty-free beauty deeply resonates with my own values. The brand has proven that innovation, cutting-edge performance and extraordinary luxury can coexist with a more conscious approach to beauty. I'm excited to bring my experience in global artistry and education to that vision, while continuing to inspire artists to develop their technique, confidence and leadership for the brand." Add us as a preferred source on Google. Get the latest Happi news, insights and analysis in your Google Search and AI experiences.

BeautyVelle
Sep 17th, 2026
Hourglass Cosmetics Holiday 2026 limited-edition gift sets.

Hourglass Cosmetics Holiday 2026 limited-edition gift sets. Hey There! Just a quick heads up. Its posts may contain affiliate links, meaning BeautyVelle may earn commission. All images courtesy of brands mentioned. Hourglass Cosmetics has released their new limited-edition gift sets for the 2026 Holiday season. The sets are available now ranging in price from $184 to $295. Find Personalized Gifts Holiday 2026 The Bestsellers Set Discover Beauty Products $295.00. A limited-edition set of full-size essentials for the ultimate holiday glow, featured in a luxurious vegan leather makeup bag. Experience a full-faced holiday glow with this iconic set of four full-size products: Phantom Volumizing Glossy Balm in Slip, Unlocked Instant Extensions Mascara in Ultra Black, Ambient Lighting Edit Unlocked in Hope and limited-edition Ambient Lighting Edit Brush II in Love, featured in a luxurious vegan leather makeup pouch. Set Includes: Phantom Volumizing Glossy Balm in Slip: a 3-in-1 hybrid that hydrates like a balm, plumps for fuller-looking lips, and delivers the high-shine finish of a gloss. Unlocked Instant Extensions Mascara in Ultra Black: The ultimate formula for when more is more: more definition, more lift and more length. Using film-forming technology, it coats each lash in lightweight fibers that lock in place for a high-impact, fanned-out finish, and smudge-proof wear. Ambient Lighting Edit Unlocked in Hope: A limited-edition face palette featuring five new Ambient Lighting shades to create your perfect flush and lit-from-within glow. Designed by French jewelry designer Lauren Rubinski, the limited-edition palette features an exclusive heart and key charm on the lid. Ambient Lighting Edit Brush II: A double-ended brush with two versatile brush heads for flawless makeup application. The slanted end is perfect for applying blush and bronzer, while the domed, tapered end flawlessly applies highlighter. NEW Vegan Leather Makeup Bag: A luxurious makeup pouch designed to hold all your essentials featuring the LOVE makeup bag charm. This charm represents and evokes self-love, confidence, and the heart of strength. The functional yet sophisticated design is crafted from vegan saffiano leather, known for its distinctive texture that adds a touch of refinement. Durable and resilient, it maintains its structured shape over time, ensuring both style and longevity. Features one large inner pocket for additional storage. HOURGLASS Holiday 2026 The Travel Brush Set $184.00. A limited-edition face and eye brush set featuring travel sizes of its most coveted complexion brushes, a double-ended eye brush, and a new blush brush - paired with a custom-designed travel brush case. Meet the ultimate travel brush set - an assortment of its most coveted complexion brushes, a double-ended eye brush, new blush brush, all in a limited-edition gold finish and travel sizes - paired with a custom-designed travel brush case. Set Includes: Ambient Soft Glow Foundation Brush Travel Size - Designed to mimic the delicate and precise control of the fingertips, this brush features unique vegan fiber technology and custom bristles for effortless blending and intuitive, even applicaton. Vanish Seamless Finish Concealer Brush Travel Size - A high-performance concealer brush that delivers unprecedented precision and blending, featuring a unique half-moon shape for controlled application to the contours of the face, especially under the eyes. Veil Powder Brush Travel Size - A limited-edition, travel-size powder brush designed for on-the-go application, expertly crafted to pick up and evenly disperse the ideal amount of loose powder. NEW No. 15 Blush Brush Travel Size - An angled stippling brush with custom bristles for effortless blush application. Double Ended Eyeshadow Brush - Blending elements of its No 3 and No 6 brushes, the flat side layers and blends powder eyeshadow across the lid, while the fluffy side softly diffuses color around the delicate contours of the eye. NEW Travel Makeup Brush Bag - A limited-edition makeup brush bag designed for effortless travel. Crafted from vegan Saffiano leather, its unique texture enhances durability while maintaining a structured shape that lasts. Find Eyeshadow Palettes HOURGLASS

Durbin Rock
Aug 31st, 2026
Hourglass Luck, Wish and Hope Ambient Lighting holiday Palettes 2026.

Hourglass Luck, Wish and Hope Ambient Lighting holiday Palettes 2026. Hourglass has announced their upcoming Hourglass Luck, Wish and Hope Ambient Lighting Palettes 2026 launch as being their Holiday 2026 collection, with three stunning six-pan palettes featuring the iconic Hourglass Ambient Lighting Powders with highlighters, blushers and bronzers. Keep on reading to find out more... The Hourglass Luck, Wish and Hope Ambient Lighting Palettes 2026 are themed around three four words, with the charm-like raised pattern on the lid of each palettes. The three palettes available are; For its holiday season, Hourglass has created a collection where innovation meets the refined world of fine jewelry. Born from a collaboration with French designer Lauren Rubinski, this limited edition draws inspiration from the universal symbolism of hope, luck, and protection. Hourglass has confirmed that the three new cheek palettes will contain a mix of both new and existing shades. All three Hourglass Luck, Wish and Hope Ambient Lighting Palettes 2026 have gold metallic outer packaging, with a raised emblem on the center of the lid. They don't look like the detachable charms that they launched last year. Instead, they look like like raised decorations, with the palette's name engraved into each emblem; Luck, Wish and Hope. Each of the three palettes have the name of the palette engraved into the emblem with a different color. For the Luck Ambient Lighting Palette the color is blue, the Hope Ambient Lighting Palette is gold and the Wish Ambient Lighting Palette the color is red. The Luck Ambient Lighting Palette has a raised horseshoe emblem on the lid with the word Luck in blue, and little blue crystals border the outside of the horsehoe. Within this palette, you're getting three Ambient Lighting Blushers, two Ambient Lighting Bronzers and one Ambient Lighting Powder. One of the bronzers looks more cool toned, whereas the other looks more warm toned, with a warm champagne shade for the Ambient Lighting Powder. For the blushers, there's a mauve shade, a pinky coral shade and the third is a berry toned blush. The Hourglass Wish Ambient Lighting Palette has a raised 3D four-leaf clover with the word Wish written in red, with a letter on each leaf, and a red crystal border on the edges of the clover. Within this palette, you're getting three Ambient Lighting Blushers, two Ambient Lighting Bronzers and one Ambient Lighting Powder. The Wish Palette has three blushes, but they don't appear to be the marbleized type of Ambient Lighting Blush. For the shades, there's a nude pink, a peachy coral and a peach. Again, you're getting a warm toned bronzer and a cooler toned bronzer, with one having the Hourglass marbleized design and one without. For the Ambient Lighting Powder, it looks like it could be Diffused Light. For the Hourglass Hope Ambient Lighting Palette, the emblem is a heart shaped key on the lid with the word Hope in gold, and there are little clear crystals around the border of the key, which look so pretty. Within this palette, you're also getting three Ambient Lighting Blushers, two Ambient Lighting Bronzers and one Ambient Lighting Powder. This palette gives you a warm toned deep bronzer, and a peach toned bronzer, as well as a bright pink blush, rosy pink blush and a coral blush with pink marbling. For the Ambient Lighting Powder, it looks like it could be a new shade, as it doesn't resemble any of the permanent shades of the powder. When Durbin Rock get a confirmed shade breakdown, I'll update this post, but this year's holiday Hourglass palettes are just stunning. *This post contains affiliate links. Images belong to respective brands. Edits made by Durbin Rock.

Booking Agent Info
May 30th, 2026
Olivia Dean stars in Hourglass Cosmetics Phantom Blur Balm campaign.

Olivia Dean stars in Hourglass Cosmetics Phantom Blur Balm campaign. May 30, 2026 Deal Type: Global Brand Partnership / Product Campaign Announced: May 27, 2026 * Hourglass Cosmetics' Phantom Smoothing Blur Lip Balm officially launched May 27, 2026, a five-shade, $38 lip balm with a soft-matte, velvety finish designed to blur the appearance of lip lines, with Olivia Dean as its campaign face. * The five shades are Mirage (Berry Brown), Enigma (Neutral Rosewood), Whisper (Pink Mauve), Echo (Soft Neutral Pink), and Spell (Warm Beige), with Enigma being Dean's signature shade. * Dean's curated lip routine pairs the Phantom Blur Balm in Enigma with the Shape & Sculpt Lip Liner in Tempt and Phantom Volumizing Glossy Balm in Desire, all shoppable through the dedicated Olivia Dean Lip Edit page on the Hourglass website. * The balm is available at Hourglass, Sephora, Harrods, Neiman Marcus, Beautylish, Selfridges, John Lewis, and Ulta Beauty. Hourglass Cosmetics has put Olivia Dean front and center for its Summer 2026 lip launch. The Grammy Award-winning British singer is the face of the Phantom Smoothing Blur Lip Balm campaign, which hit shelves on May 27, 2026, the latest activation within her ongoing global brand partnership with the Unilever-owned beauty brand. Hourglass is marketing the balm directly as "as seen on Olivia Dean," a nourishing matte formula that blurs and smooths for a cashmere-soft, non-drying finish across five wearable shades. The campaign is built around Dean's own lip routine, made shoppable through a dedicated Olivia Dean Lip Edit landing page on the brand's site, where fans can buy her exact combination or customize their own across the same three formulas. This is the lip-focused phase of a partnership that began in March 2026 when Hourglass named Dean its Global Brand Partner, launching first with a complexion-led edit. Moving her into a hero product campaign just weeks into her Art of Loving Live world tour, a 52-date run across Europe, North America, and Oceania running through October 2026, means the brand has live, high-visibility moments to amplify the product alongside the campaign. Dean made history in 2025 when four of her tracks appeared simultaneously in the UK Top 10, making her the first female solo artist ever to achieve that feat, before taking Best New Artist at the 2026 Grammys. She also fronted Burberry Her Parfum in January 2026, making this her second major beauty campaign of the year. The timing of this campaign is deliberate. Hourglass is not running a generic brand awareness play, it's launching a specific new product, attaching Olivia Dean's name and shade to it, and making it shoppable in eight major global retailers simultaneously. The "as seen on Olivia Dean" tagging on product pages turns her credibility into a direct call to action, not just a campaign image. With Dean midway through a world tour, the brand is getting organic exposure every time she appears onstage or in press, without an additional spend. Does routing the Phantom Blur Balm campaign through Dean's personal shade and her exact three-step lip routine make the product easier or harder to sell to buyers who don't share her coloring? With Hourglass expanding Dean's role from complexion to lips in under three months, is the brand building a long-term beauty identity around her?

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