Back where it started: Huckberry opens in San Francisco. Andy Forch and Richard Greiner on rooftop inventory, a garage heated by an open flame, and why Huckberry's newest store is really a homecoming. Huckberry Staff Published on October 5, 2026 Huckberry's San Francisco store is located at 425 Hayes Street, San Francisco, CA. Operating hours are Monday through Saturday, 10 am-7 pm, and Sunday, 10 am-6 pm. On weekends, back when Huckberry was run out of an apartment in North Beach, Andy Forch liked to go for a long run. He'd head down to the Embarcadero, follow the water west past the Marina and Crissy Field, and finish at the foot of the Golden Gate Bridge. At the end, he did what every runner on that route does: he slapped Hopper's Hands, a pair of cartoon hands painted on the fence by Fort Point, then turned around for home. A second pair of Hopper's Hands sits inside Huckberry's new store at 425 Hayes Street. "It's a little Easter egg we put in the store," Andy says. "You can start in our store, hit them, and then go hit them at the bridge." "Spiritually, the brand's come home," Andy says. "I think that's just so cool." "It's a little Easter egg we put in the store," Andy says. "You can start in our store, hit them, and then go hit them at the bridge." It's easy to miss, but it gets at why this store isn't like Georgetown or Chicago. Huckberry was born in San Francisco nearly fifteen years ago, grew up in a string of walkups and garages across the city, and moved its headquarters to Austin in 2020. Now it's back with a storefront, a front door, and a pair of painted hands by the register. Living in the city, living for adventure. The origin story has been told. Andy and co-founder Richard Greiner were two East Coast transplants working in finance in San Francisco. They met at a party, and they decided on a freezing chairlift at Squaw Valley to quit their jobs and start something of their own. What's less often told is how much the city itself shaped the idea. "It's hard to imagine it starting anywhere other than San Francisco," Andy says. "We saw this underserved part of the market. We were guys living in the city, but living for adventure. You kind of had to choose between fashion brands and retailers, and active and outdoor brands and retailers. We were going to work in the city, but living to surf before work, and run, and ski. It was a very San Francisco lifestyle, and that's really in Huckberry's DNA." Andy lived it, too. He ran to work, and later, after a move to Marin, went two years without a car. Two days a week he biked the roughly 20 miles to the office and back. On the other days he ran or rode to the ferry. The move to Austin in 2020 added a new layer. "It's been fun to merge that with Texas, and the frontier spirit and the freedom you have here," Andy says. "Great brands evolve the way people evolve." A Huckberry store is the ultimate representation of its everyday adventure lifestyle and best product offering. It's only fitting that ROAM Beyond Inc. bring it back to the city where it first came to life. The boxes eventually moved to what Rich once called a "big dirty warehouse" and the team grew from two founders to a small crew of people who spent their mornings doing brand outreach and customer service, the afternoons packing up goods, hand-hauling them to the UPS, and the rest of the time living it up in one of the greatest cities in the world. From the rooftop to Hayes Street. Huckberry's first office was Andy's North Beach apartment, with Rich's a few doors down. The first real office wasn't much bigger: a 400-square-foot room at the top of a three-story walkup. There was never enough space. "We'd store inventory under the alcoves of all of our neighbors, which drove them insane," Andy says. "When really big shipments came in, we'd basically leave them on the roof and just check the weather to make sure it wasn't going to rain." The team was four people, and they hauled boxes up the stairs in the morning and carried them back down in the afternoon, in an ant trail to the post office on Washington Square Park. They made the trip so often that the post office gave them their own key to the back door. The next office, a garage on Natoma Street, had no heat. They ran a gas line to a heater and warmed their hands over the open flame between orders, and Ali Marshburn, now Vice President of Ecommerce at Huckberry, built a climbing wall in the corner, a testament to the "Stay Scrappy" attitude that still endures at Huckberry. As Ali puts it, "When I wasn't scouting products, answering CX calls, shipping boxes, or writing emails, I was climbing. When we moved into the first warehouse/office, I told Andy and Rich I wanted a climbing wall. They said I could do whatever I wanted, but we didn't have money to pay for it. I was the curator of our weekly newsletter, so I called a bunch of great climbing brands for a spotlight feature, and asked them to sponsor it in exchange for being in the email. Rock Candy sent me a huge box of holds, bless them. Simon and Buddy came over after hours and put up a wall in exchange for some Tellason selvage jeans. Worth it." Pictured below: the wall goes up. Pictured Left: The after-party after the wall went up. Later, still bootstrapped and unable to afford a full office in Potrero Hill, they split one with Taylor Stitch. Taylor Stitch's lead designer at the time? Nick Kemp, Huckberry's current Director of Design. The offices got bigger, and in 2020 Huckberry moved its headquarters to Austin. ("To this day you can still see Huckberry on the side of the building," Andy says of the last SF office.) A handful of Huckberry employees still work in the Bay Area, including Ali. "It's still a huge part of the business and company culture today," Andy says. HQ is in Austin now, but a few S.F. things stuck: the scrappiness, the habit of making friends with the neighbors, and the sense that the city itself is a trailhead. That's the vibe Hayes Street is built to carry. Inside the store. The space. Climbing's such a part of HB's history, and SF's history, you'll find a lot of moments and nods to climbing's roots throughout the shop. Vending, in style. Make sure to check out the Japanese-style vending machine in the lounge/try-on section. Inspired by its essay on the magnificent vending machines all throughout Japan, Why You Need to Go to Japan Just for the Vending Machines. What's on the Shelves? You'll find the best of the Huckberry brands and its assortment of the best names in menswear. A small slice of Huckberry's San Francisco. To Andy, Huckberry has always lived where adventure and culture meet, and few cities put the two as close together as San Francisco does. There's the culture: Steve McQueen tearing through the hills in Bullitt, or the Italian baker down the street who has spent decades making nothing but focaccia. Then there's the adventure: Alcatraz out in the bay, and a city small enough to get around by bike or on foot. "Huckberry is an adventure destination, but it's also a cultural connection," Andy says. "I feel like you get that in San Francisco. That spirit is so alive and well there." Here are some spots from his days there he'd send you to: The Embarcadero to the Golden Gate. Andy's weekend long run, from North Beach along the water to the bridge. Slap Hopper's Hands at Fort Point before you turn around, then slap the ones at the store too. "They have a fence that lets pedestrians look in and watch the game live. You're in the outfield." Ride or ferry from Marin. Andy's old commute. Bike across the bridge, or take the ferry to the Ferry Building, whose Saturday farmers market lines up nicely with a weekend ballgame. North Beach spots, where it started. "I have a soft spot for North Beach. Huckberry started there. So did The North Face. The building they opened in is now a seedy strip club, but it has real history. The Grateful Dead played their first-ever show there in 1966. The neighborhood famously keeps chain stores out, which is why it still feels so small and so singular. You're like, 'How does this business survive?" It's because of the vision for the neighborhood and the values of the neighborhood." "A focaccia-only bakery on Washington Square. My 80-year-old neighbor ran it when I lived there. All she does is make focaccia. Go early: it closes when the focaccia sells out, and it's cash only." "Across the square. Cash only, always swamped, and an incredible breakfast." "Sit down for an espresso where Francis Ford Coppola is said to have written much of The Godfather screenplay, then look across at his green copper-clad Columbus Tower." "Walk in the footsteps of Ferlinghetti, Kerouac, and the rest of the Beats." "The original team's bar after a big week. Huckberry shot part of its SF campaign here this summer, and the image ran on the homepage." Old haunts. "The team's bar in the Utah Street years, usually with Nick Kemp. We were right next to a UPS transit center, so it'd be all the UPS drivers and us. Just old-school San Francisco." If you've never been. "The touristy spots really are fun. Take the ferry to Alcatraz, get an Irish coffee at the Buena Vista Cafe, and ride a cable car." Within walking of Hayes Street. [TK: Andy didn't give a pick within walking distance of 425 Hayes. Ask him for a quick follow-up, or ask the SF store team.

Tactical flight precision: Huckberry x Marathon 41mm CeraShell Arctic Navigator Watch. September 29, 2026 Originally co-developed with Kelly Air Force Base in 1986, the Marathon Pilot's Navigator is one of the most recognisable military-issue timepieces in horological history. Built with its signature asymmetrical case designed to prevent the crown from snagging on parachute rigging, gear webbing, or cockpit controls, it remains a battle-tested classic. To celebrate this aviation legacy, lifestyle outfitter Huckberry joined forces with the Swiss-Canadian brand to launch the Huckberry x Marathon 41mm CeraShell Arctic Navigator Watch. Priced at $600 (~£450), this exclusive collaboration updates an authentic military icon with cutting-edge materials and a crisp, cold-weather aesthetic. CeraShell architecture & Arctic dial aesthetics. The star of this release is the 41mm CeraShell(R) case - a proprietary, high-impact composite forged from a blend of bio-sourced plastic and ceramic powder. Shock-resistant and ultra-lightweight, the 11.5mm thick chassis maintains the classic anti-snag asymmetrical geometry while offering superior daily durability. For the first time on a CeraShell Navigator model, the watch features a high-contrast Arctic white dial outfitted with dual 1-12 and 13-24 military scales. The pristine dial is punctuated by a high-visibility custom orange seconds hand and a Huckberry-logo-engraved crown, while tritium gas tubes affixed to the hour markers, hands, and bezel pip provide a self-powered, continuous glow in pitch-black conditions without needing an external light charge. HeavyDrive Quartz engine & HANK strap innovation. Protected behind a scratch-resistant sapphire crystal and offering 60 metres of water resistance, the watch is powered by an ETA F06.115 HeavyDrive Quartz movement. Engineered specifically to withstand severe mechanical shocks and heavy G-forces, it delivers uncompromising military-grade precision for aviation and field ops. "By pairing an ultra-light CeraShell composite case with a crisp Arctic dial and pontoon-grade Kevlar straps, Huckberry and Marathon elevate a legendary pilot watch into a modern EDC marvel." Huckberry includes two interchangeable military-grade straps with each timepiece. Alongside a classic green nylon canvas DEFSTAN strap, the watch debuts Marathon's new High-Abrasion Neoprene Kevlar (HANK) strap in coyote brown. Derived from heavy-duty materials originally developed for naval pontoons and military body armour, the HANK strap is moisture-wicking, fire-resistant, anti-microbial, and exceptionally resistant to cuts and abrasion. Combining flight-tested heritage, innovative composite metallurgy, and unmatched legibility, the Huckberry x Marathon 41mm CeraShell Arctic Navigator Watch ($600) is an essential upgrade for tool watch enthusiasts and gear purists alike. All images: Leo is the owner of The Coolector and writes about the stuff he loves. And some stuff that he merely likes. Bavarian masterpiece: 1957 BMW 507 roadster series II. Eco-Hydration masterclass: ocean bottle peak GO. September 29, 2026 Seager bison collection: wilderness ready apparel. 10 must have pieces from the new A/W 26 collection from finisterre. Built for the open road: nadir vespera GMT watch.