HHuckberry operates as an online retailer and lifestyle platform focused on outdoor and adventure-ready gear, apparel, and experiences. It sells products directly through its online store and strengthens customer engagement with member-only sales, original storytelling, and curated content that highlights adventure-ready lifestyles. Its differentiation comes from pairing high-quality items with a narrative-driven shopping experience and by offering unique events and experiences, not just products. The company’s goal is to build brand loyalty and a sense of exclusivity while growing revenue through direct product sales and experiential offerings.
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Industries
Company Size
201-500
Company Stage
Early VC
Total Funding
$6.3M
Headquarters
Austin, Texas
Founded
2011
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Total Funding
$6.3M
Above
Industry Average
Funded Over
1 Rounds
Tactical flight precision: Huckberry x Marathon 41mm CeraShell Arctic Navigator Watch. September 29, 2026 Originally co-developed with Kelly Air Force Base in 1986, the Marathon Pilot's Navigator is one of the most recognisable military-issue timepieces in horological history. Built with its signature asymmetrical case designed to prevent the crown from snagging on parachute rigging, gear webbing, or cockpit controls, it remains a battle-tested classic. To celebrate this aviation legacy, lifestyle outfitter Huckberry joined forces with the Swiss-Canadian brand to launch the Huckberry x Marathon 41mm CeraShell Arctic Navigator Watch. Priced at $600 (~£450), this exclusive collaboration updates an authentic military icon with cutting-edge materials and a crisp, cold-weather aesthetic. CeraShell architecture & Arctic dial aesthetics. The star of this release is the 41mm CeraShell(R) case - a proprietary, high-impact composite forged from a blend of bio-sourced plastic and ceramic powder. Shock-resistant and ultra-lightweight, the 11.5mm thick chassis maintains the classic anti-snag asymmetrical geometry while offering superior daily durability. For the first time on a CeraShell Navigator model, the watch features a high-contrast Arctic white dial outfitted with dual 1-12 and 13-24 military scales. The pristine dial is punctuated by a high-visibility custom orange seconds hand and a Huckberry-logo-engraved crown, while tritium gas tubes affixed to the hour markers, hands, and bezel pip provide a self-powered, continuous glow in pitch-black conditions without needing an external light charge. HeavyDrive Quartz engine & HANK strap innovation. Protected behind a scratch-resistant sapphire crystal and offering 60 metres of water resistance, the watch is powered by an ETA F06.115 HeavyDrive Quartz movement. Engineered specifically to withstand severe mechanical shocks and heavy G-forces, it delivers uncompromising military-grade precision for aviation and field ops. "By pairing an ultra-light CeraShell composite case with a crisp Arctic dial and pontoon-grade Kevlar straps, Huckberry and Marathon elevate a legendary pilot watch into a modern EDC marvel." Huckberry includes two interchangeable military-grade straps with each timepiece. Alongside a classic green nylon canvas DEFSTAN strap, the watch debuts Marathon's new High-Abrasion Neoprene Kevlar (HANK) strap in coyote brown. Derived from heavy-duty materials originally developed for naval pontoons and military body armour, the HANK strap is moisture-wicking, fire-resistant, anti-microbial, and exceptionally resistant to cuts and abrasion. Combining flight-tested heritage, innovative composite metallurgy, and unmatched legibility, the Huckberry x Marathon 41mm CeraShell Arctic Navigator Watch ($600) is an essential upgrade for tool watch enthusiasts and gear purists alike. All images: Leo is the owner of The Coolector and writes about the stuff he loves. And some stuff that he merely likes. Bavarian masterpiece: 1957 BMW 507 roadster series II. Eco-Hydration masterclass: ocean bottle peak GO. September 29, 2026 Seager bison collection: wilderness ready apparel. 10 must have pieces from the new A/W 26 collection from finisterre. Built for the open road: nadir vespera GMT watch.
Todd Spaletto joins Huckberry as Board Member and SVP strategy. September 8, 2026 Austin-based independent men's retailer and lifestyle brand Huckberry has appointed former TNF president Todd Spaletto to its Board of Directors. He will also take on an active advisory role as SVP of strategy. Spaletto has reportedly been working with Huckberry's Executive Leadership Team (ELT) to help shape the company's three-year strategic roadmap and annual operating plan. In his dual capacity as Board Member and SVP of strategy, he will be embedded alongside the ELT - splitting his time between Huckberry's Austin HQ and remotely - to bring operational scale to the company's go-to-market engine while driving growth across brand, product, and channel expansion. "Huckberry has built something genuinely unique in retail - a brand rooted in quality gear, authentic storytelling, and real community," said Spaletto. "Having worked closely with the team on their strategic planning over the last few months, I've seen firsthand the momentum and potential here. I'm excited to work with the team to build on that and help guide the operational scale needed to capture the massive opportunity ahead." Most recently, Spaletto served as president of Public Lands and SVP at Dick's Sporting Goods. He previously served as global president of The North Face. "Todd's track record of scaling iconic outdoor and retail brands speaks for itself, but just as importantly, he understands what has made Huckberry special. He brings the exact mix of operational rigor, brand-building wisdom, and grounded perspective we need as we navigate our next chapter of growth." said Richard Greiner and Andy Forch, Huckberry Founders and Co-CEOs. Spaletto's appointment is said to come as Huckberry continues to expand its footprint from its DTC foundation to an omni-channel strategy across its own stores and network of nation-wide premium wholesale partners. Images courtesy Huckberry
Knob Creek Brings Father's Day Legacy to Life with Huckberry and NYC Pop-Up - american whiskey news. June 9th, 2026 Knob Creek Brings Father's Day Legacy to Life with Huckberry and NYC Pop-Up Father's Day has always been part of Knob Creek's DNA - rooted in a multi-generational bond between fathers and sons. This year, in light of the recently released Blender's Edition 01, Knob Creek is giving you a reason to pour one with dad. To take the guesswork out of gifting, Knob Creek has teamed up with men's lifestyle brand Huckberry to launch a co-branded tote, dropping on 6/10 with a guarantee to deliver by the holiday, with a custom pocket designed to fit a bottle of Knob Creek. The collab also includes a lineup of Huckberry gifts, hand-selected and Knob Creek-approved, perfect for any kind of dad available to shop ahead of Father's Day on Huckberry.com. And, it all comes to life in person on June 11 and 12 at 'The Art of Bourbon' Father's Day Shop styled by Huckberry in NYC - a free, 21+ takeover of Vanderbilt Hall at Grand Central Terminal, open 11am-8pm both days. Guests can expect tastings of Blender's Edition 01 and Knob Creek 9 Year Old, Old Fashioned pours to enjoy with dad, the shoppable Huckberry items, and a Father's Day memento to gift or keep. Comments off on Knob Creek Brings Father's Day Legacy to Life with Huckberry and NYC Pop-Up - american whiskey news.
Menswear's favorite loafer just got a very rugged revamp. Blackstock & Weber is joining forces with outdoor retailer Huckberry for waxed leather version of their coveted lug sole loafer. The Blackstock & Weber loafer is getting a outdoor makeover. Anyone who's surfed the menswear side of the internet has most likely stumbled across Blackstock & Weber's primo leather loafers. Founded by ex-J.Crew designer and industry vet Chris Echevarria, the brand has mushroomed from an apartment-sized operation to a fully-fledged footwear player, on the back of its pebbled leather, hairy suede, lug sole styles; nowadays, the brand consistently sells out of its Cadillac-esque stock. For their most recent footwear project, B&W has teamed up with outdoor retailer Huckberry for an exclusive, caramel-hued, waxed leather rendition of their best-selling Ellis Penny Loafer. The all-new Huckberry x Blackstock & Weber Lug Sole Loafer combines the trappings of a proper workwear style with the elevated charm of B&W's leather footwear, producing a pair of kicks that are tailor-made for chilly fall days and transition weather. Like many of Blackstock's deluxe designs, the Lug Sole Loafer is handmade in Portugal and comes standard with best-in-class craftsmanship, including Goodyear welt construction and a heavy-duty Vibram 1757 sole for traction and durability. This collab also introduces a new upper in the form of a "Waxed Caramel" leather, sourced from the legendary Charles F Stead tannery in Leeds, England. Branded detailing - an embossed sole and debossed heel logo - cement the collaborative spirit of the rugged loafer. "For this collaboration, we tapped into the trailwise aspect of our identity," said Echevarria in a release from the brand. "This is a pair that any man could easily slot into his wardrobe. Built for any season and environment. And not only will they weather the beating, they'll wear it well." The Huckberry x Blackstock & Weber Lug Sole Loafer retails for $425 - as with all B&W styles, you get what you pay for, which is decades of use and major prep vibes. It's available exclusively at Huckberry and Blackstock & Weber. Grab a pair, toss on your finest cords and get ready for the best-dressed apple picking trip ever.
WASHINGTON, Dec. 19, 2024 /PRNewswire/ -- The U.S. Consumer Product Safety Commission (CPSC) is warning consumers that using alcohol-fueled FLIKRFIRE Tabletop Fireplaces can cause uncontrollable pool fires in which flames burn across the surface of pooled or spilled alcohol, as well as flame jetting from fuel containers, resulting in serious or fatal burns. Consumers should immediately stop using and dispose of these dangerous products.Flame jetting contributed to the June 2024 death of an elderly couple who were seriously burned when a third person attempted to refill a FLIKRFIRE that appeared to be extinguished. In at least three other incidents, FLIKRFIRE use has resulted in third or fourth degree burns to extensive areas of consumers' bodies.FLIKRFIRE Tabletop Fireplaces are small, decorative bowls or open containers that require consumers to pour isopropyl (rubbing) alcohol into the bowl and then ignite the pooled alcohol in the same location it was poured. Requiring consumers to take these two steps to use the product violates voluntary safety standard ASTM F3363-19, which is designed to prevent pool fires and flame jetting in fire pit products that burn liquids.Isopropyl alcohol burns with flame temperatures over 1,600°F and can cause third degree burns in less than one second
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Industries
Company Size
201-500
Company Stage
Early VC
Total Funding
$6.3M
Headquarters
Austin, Texas
Founded
2011
Find jobs on Simplify and start your career today