Huckberry

Huckberry

Membership-driven e-commerce for adventure apparel

Overview

Huckberry operates as an online retailer and lifestyle platform focused on outdoor and adventure-ready gear, apparel, and experiences. It sells products directly through its online store and strengthens customer engagement with member-only sales, original storytelling, and curated content that highlights adventure-ready lifestyles. Its differentiation comes from pairing high-quality items with a narrative-driven shopping experience and by offering unique events and experiences, not just products. The company’s goal is to build brand loyalty and a sense of exclusivity while growing revenue through direct product sales and experiential offerings.

About Huckberry

Simplify's Rating
Why Huckberry is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Design

Consumer Goods

Entertainment

Company Size

201-500

Company Stage

Early VC

Total Funding

$6.3M

Headquarters

Austin, Texas

Founded

2011

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Simplify's Take

What believers are saying

  • ECDB estimates 2025 sales at $232 million, with 2026 still growing.
  • August 2026 revenue reached $12 million, showing sustained transaction volume despite maturity.
  • June 2026 Knob Creek and July 2026 FRET12 launches keep acquisition channels fresh.

What critics are saying

  • Wholesale expansion risks margin compression and brand dilution across premium partners by 2027.
  • Huckberry's 2025 sales concentration leaves growth vulnerable if hero collabs stop converting.
  • If omnichannel fails, Huckberry becomes another niche menswear retailer and loses DTC distinction.

What makes Huckberry unique

  • Huckberry blends curated gear commerce with editorial storytelling, unlike plain outdoor retailers.
  • Todd Spaletto joined September 8, 2026, bringing North Face and Public Lands scaling expertise.
  • Georgetown opened August 2025 and Chicago followed November 2025, proving omnichannel execution.

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Funding

Total Funding

$6.3M

Above

Industry Average

Funded Over

1 Rounds

Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Sabbatical Leave

Mental Health Support

Parental Leave

Paid Vacation

Paid Sick Leave

Volunteer Time Off

Employee Discounts

Remote Work Options

Commuter Benefits

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 1%

2 year growth

↑ 1%
SGB Media
Sep 8th, 2026
Todd Spaletto joins Huckberry as Board Member and SVP strategy.

Todd Spaletto joins Huckberry as Board Member and SVP strategy. September 8, 2026 Austin-based independent men's retailer and lifestyle brand Huckberry has appointed former TNF president Todd Spaletto to its Board of Directors. He will also take on an active advisory role as SVP of strategy. Spaletto has reportedly been working with Huckberry's Executive Leadership Team (ELT) to help shape the company's three-year strategic roadmap and annual operating plan. In his dual capacity as Board Member and SVP of strategy, he will be embedded alongside the ELT - splitting his time between Huckberry's Austin HQ and remotely - to bring operational scale to the company's go-to-market engine while driving growth across brand, product, and channel expansion. "Huckberry has built something genuinely unique in retail - a brand rooted in quality gear, authentic storytelling, and real community," said Spaletto. "Having worked closely with the team on their strategic planning over the last few months, I've seen firsthand the momentum and potential here. I'm excited to work with the team to build on that and help guide the operational scale needed to capture the massive opportunity ahead." Most recently, Spaletto served as president of Public Lands and SVP at Dick's Sporting Goods. He previously served as global president of The North Face. "Todd's track record of scaling iconic outdoor and retail brands speaks for itself, but just as importantly, he understands what has made Huckberry special. He brings the exact mix of operational rigor, brand-building wisdom, and grounded perspective we need as we navigate our next chapter of growth." said Richard Greiner and Andy Forch, Huckberry Founders and Co-CEOs. Spaletto's appointment is said to come as Huckberry continues to expand its footprint from its DTC foundation to an omni-channel strategy across its own stores and network of nation-wide premium wholesale partners. Images courtesy Huckberry

Whisky Intelligence
Jun 9th, 2026
Knob Creek Brings Father's Day Legacy to Life with Huckberry and NYC Pop-Up - american whiskey news.

Knob Creek Brings Father's Day Legacy to Life with Huckberry and NYC Pop-Up - american whiskey news. June 9th, 2026 Knob Creek Brings Father's Day Legacy to Life with Huckberry and NYC Pop-Up Father's Day has always been part of Knob Creek's DNA - rooted in a multi-generational bond between fathers and sons. This year, in light of the recently released Blender's Edition 01, Knob Creek is giving you a reason to pour one with dad. To take the guesswork out of gifting, Knob Creek has teamed up with men's lifestyle brand Huckberry to launch a co-branded tote, dropping on 6/10 with a guarantee to deliver by the holiday, with a custom pocket designed to fit a bottle of Knob Creek. The collab also includes a lineup of Huckberry gifts, hand-selected and Knob Creek-approved, perfect for any kind of dad available to shop ahead of Father's Day on Huckberry.com. And, it all comes to life in person on June 11 and 12 at 'The Art of Bourbon' Father's Day Shop styled by Huckberry in NYC - a free, 21+ takeover of Vanderbilt Hall at Grand Central Terminal, open 11am-8pm both days. Guests can expect tastings of Blender's Edition 01 and Knob Creek 9 Year Old, Old Fashioned pours to enjoy with dad, the shoppable Huckberry items, and a Father's Day memento to gift or keep. Comments off on Knob Creek Brings Father's Day Legacy to Life with Huckberry and NYC Pop-Up - american whiskey news.

InsideHook
Oct 30th, 2025
Menswear's Favorite Loafer Just Got a Very Rugged Revamp

Menswear's favorite loafer just got a very rugged revamp. Blackstock & Weber is joining forces with outdoor retailer Huckberry for waxed leather version of their coveted lug sole loafer. The Blackstock & Weber loafer is getting a outdoor makeover. Anyone who's surfed the menswear side of the internet has most likely stumbled across Blackstock & Weber's primo leather loafers. Founded by ex-J.Crew designer and industry vet Chris Echevarria, the brand has mushroomed from an apartment-sized operation to a fully-fledged footwear player, on the back of its pebbled leather, hairy suede, lug sole styles; nowadays, the brand consistently sells out of its Cadillac-esque stock. For their most recent footwear project, B&W has teamed up with outdoor retailer Huckberry for an exclusive, caramel-hued, waxed leather rendition of their best-selling Ellis Penny Loafer. The all-new Huckberry x Blackstock & Weber Lug Sole Loafer combines the trappings of a proper workwear style with the elevated charm of B&W's leather footwear, producing a pair of kicks that are tailor-made for chilly fall days and transition weather. Like many of Blackstock's deluxe designs, the Lug Sole Loafer is handmade in Portugal and comes standard with best-in-class craftsmanship, including Goodyear welt construction and a heavy-duty Vibram 1757 sole for traction and durability. This collab also introduces a new upper in the form of a "Waxed Caramel" leather, sourced from the legendary Charles F Stead tannery in Leeds, England. Branded detailing - an embossed sole and debossed heel logo - cement the collaborative spirit of the rugged loafer. "For this collaboration, we tapped into the trailwise aspect of our identity," said Echevarria in a release from the brand. "This is a pair that any man could easily slot into his wardrobe. Built for any season and environment. And not only will they weather the beating, they'll wear it well." The Huckberry x Blackstock & Weber Lug Sole Loafer retails for $425 - as with all B&W styles, you get what you pay for, which is decades of use and major prep vibes. It's available exclusively at Huckberry and Blackstock & Weber. Grab a pair, toss on your finest cords and get ready for the best-dressed apple picking trip ever.

PR Newswire
Dec 19th, 2024
Cpsc Urges Consumers To Stop Using Flikrfire Tabletop Fireplaces Due To Flame Jetting And Fire Hazards; Two Deaths And Serious Burn Injuries Reported

WASHINGTON, Dec. 19, 2024 /PRNewswire/ -- The U.S. Consumer Product Safety Commission (CPSC) is warning consumers that using alcohol-fueled FLIKRFIRE Tabletop Fireplaces can cause uncontrollable pool fires in which flames burn across the surface of pooled or spilled alcohol, as well as flame jetting from fuel containers, resulting in serious or fatal burns. Consumers should immediately stop using and dispose of these dangerous products.Flame jetting contributed to the June 2024 death of an elderly couple who were seriously burned when a third person attempted to refill a FLIKRFIRE that appeared to be extinguished. In at least three other incidents, FLIKRFIRE use has resulted in third or fourth degree burns to extensive areas of consumers' bodies.FLIKRFIRE Tabletop Fireplaces are small, decorative bowls or open containers that require consumers to pour isopropyl (rubbing) alcohol into the bowl and then ignite the pooled alcohol in the same location it was poured. Requiring consumers to take these two steps to use the product violates voluntary safety standard ASTM F3363-19, which is designed to prevent pool fires and flame jetting in fire pit products that burn liquids.Isopropyl alcohol burns with flame temperatures over 1,600°F and can cause third degree burns in less than one second

Men's Health
Dec 2nd, 2024
Huckberry Cyber Monday Deals: Get 50% Off Flannels, Jackets, Sweaters, and More

CYBER MONDAY is in full effect, and Huckberry has released Drop 3 deals-its final of round of clothing deals.

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