Hudl partners with Sports Interactive to fuel next-generation football recruitment data. 2 Jul 2026 Lincoln, Nebraska - 2 July, 2026 - Hudl, the global leader in sports performance technology, today announced an exclusive partnership with Sports Interactive (SI), the studio behind Football Manager. With this arrangement, Hudl becomes SI's exclusive provider for event data and physical metrics for their new professional football intelligence platform, FMDB Pro. The two-way data-sharing agreement will further enrich the Hudl Wyscout player and staff database, introducing new data assets to the Hudl ecosystem that directly benefit Hudl customers and recruitment teams globally. In addition, Hudl Wyscout is natively integrated into FMDB Pro. In one click, recruitment teams who subscribe to Hudl Wyscout will be able to move from FMDB Pro's human-led qualitative player evaluation directly into the player's profile page within the Wyscout platform. FMDB Pro combines Sports Interactive's proprietary football intelligence, developed through its global network of expert evaluators, with Hudl's event data and physical metrics. The integration of SI's database introduces new data points that layer onto Hudl's existing football intelligence. The addition of SI's staff database will also enable clubs to perform more thorough recruitment processes in their search for backroom staff that match their criteria. Beyond staff recruitment, integrating SI's player robust player database provides recruitment teams with financial context to instantly assess the affordability and feasibility of players on their long- and shortlists. Ty Chin, GM of Elite Football at Hudl, said: "We are pleased to partner with the team at Sports Interactive. This multi-faceted collaboration allows both organizations to leverage their unique data assets, creating a more comprehensive foundation for football professionals globally. At Hudl, we're always committed to delivering fresh recruitment perspectives that help teams find the best talent, and ensure every athlete and coach gets the shot they deserve." Richard Trafford, Business Development Director at Sports Interactive, said: "We're thrilled to announce our new partnership with Hudl. Having been part of their team for several years before joining SI, I know they're the very best at what they do in the event data and analysis space. Bringing Hudl onboard is a key step in FMDB Pro becoming the industry-leading product we believe it can be, offering a direct link from human evaluation and initial longlisting into data modelling and scouting." Media Contact: Dalila Lorefice Hudl Lead Global PR Strategist [email protected] About Sports Interactive(TM): Sports Interactive is the world's leading developer of sports management simulations. From their home at Here East, Stratford, SI creates immersive alternate realities that don't just emulate sport, but shape it. The SI team are tenaciously passionate creators, bringing talented, ambitious people together to craft gaming experiences that forever stretch the possibilities of sports entertainment. It's this ethos that caught the attention of SEGA(R), who brought SI onboard as a subsidiary in 2006. More info on the studio and its work can be found at www.sports-interactive.com. About FMDB Pro: FMDB Pro is a global football intelligence platform built on Sports Interactive's research infrastructure. It gives clubs a structured, consistent view of players and staff across the entire football pyramid, from elite competitions through to lower-visibility markets underserved by traditional data providers. Powered by a network of 1,600+ trained evaluators, it translates human-led evaluation into comparable, actionable insight - perfect for the longlisting stage of talent assessment. The platform supports faster player discovery through preset search filters, percentile-driven attribute analysis, injury history visualisation, and market valuations, giving recruitment teams the context they need to move with confidence from identification into deeper analysis and live scouting. About SEGA(R) Europe Limited: SEGA(R) Europe Limited is the European Distribution arm of Tokyo, Japan-based SEGA CORPORATION, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Interactive Entertainment Europe. SEGA wholly owns the video game development studios Two Point Studios, Creative Assembly and Sports Interactive. SEGA Europe's website is located at www.sega.co.uk About Hudl: Hudl empowers hundreds of thousands of teams globally to reach their potential, working with coaches, athletes, and administrators at every level of sport. Hudl equip teams with tools and insights to elevate performance, streamline operations, drive recruitment and deepen fan engagement. Its smart cameras capture every second of practices and games, powering the industry's ecosystem of film review, recruiting, scouting and more. Its trusted software layers data and analytics onto video to help athletes and teams reach their potential. And its platform helps every team create a stronger connection to their fans through livestreaming, athlete highlights, tickets, and updates on all the information fans care about. Learn more at Hudl.com.

Hudl Performance Insights 2026: call for research proposals. 10 Jun 2026 Hudl open submissions for the Hudl Performance Insights 2026 research competition, with winners invited to showcase their findings to the event audience. After announcing the return of the event to London in November, Hudl is pleased to open the call for research proposals for the 2026 Hudl Performance Insights Research Competition. This competition has a long history of giving researchers and analysts the opportunity to present original work directly to analytics professionals working within the industry at the event. Finalists will be invited to present their research at Hudl Performance Insights 2026, which will take place on Friday 13th November at the Emirates Stadium in London. As with previous years, accepted proposals will grant researchers access to Hudl's proprietary datasets to support their analysis. Proposal themes and details. For this year's competition, Hudl want to focus the research on aspects of the game that happen away from the ball, as well as the optimisation of dead-ball situations. Hudl is looking for proposals that address one of the following three areas: * Off-Ball Dynamics: Analysing space creation, off-ball movement, and how teams exploit space in possession. * Defensive Shape & Structural Behaviour: Evaluating team compactness, defensive shifting, and the efficiency of pressing structures. * Set Pieces: Examining routine design, execution, and organisation during dead-ball phases. Available datasets. To support your research, successful proposals will have access to Hudl's proprietary data. This year, Hudl is introducing a new data offering alongside its traditional datasets: Broadcast X&Y Tracking & Event Data: A 30-match sample of Hudl's new Broadcast X&Y tracking data from the 2025/26 Italian Serie A season. The corresponding Hudl Statsbomb event data for these matches will also be provided, allowing researchers to combine both datasets and enhance the analysis opportunities. Hudl Statsbomb Event & 360 Data: Consistent with previous competitions, researchers can also request access to five full competition-seasons of Hudl Statsbomb event and 360 data if their project requires a larger sample of games. This can be configured as five consecutive seasons of a single league, five different competitions within the same season, or another combination that suits the research design. Proposal review & judging criteria. All submissions will be reviewed by a panel from Hudl's data science and analysis departments. Hudl is looking for high-quality, practical research, and proposals will be evaluated based on the following three criteria: * Originality: How innovative is your approach to analysing the data? Hudl want to see fresh methodologies or unique angles on its new Broadcast X&Y tracking and Hudl Statsbomb datasets. * Application: Can your work be used to help clubs make better decisions or be the basis for future research? * Feasibility: Is your proposal a realistic one for the given timeframe, considering the complexity of the data and the analysis required? Proposal submission. If you would like to submit a proposal, please complete the application process by Friday 3rd July 2026. Your proposal should clearly outline your hypothesis, the specific datasets you require, and your intended methodology. Successful candidates will be notified by the following week, at which point data access will be granted to begin the research phase. Finalists will be invited to London to present their completed work to an audience of industry professionals at Hudl Performance Insights 2026 on Friday, November 13th at the Emirates Stadium. Please submit your research proposal via this Google Form by Friday 3rd July. Only one proposal per person or group. Successful proposals will be required to present at the conference (circa 20-minute presentation) and will be given free admission (maximum of 1 ticket per accepted proposal). Best of luck, The Hudl Team

Hudl appoints Kengo Miura as Regional Director for Japan. 17 May 2026 Tokyo, Japan / Lincoln, Nebraska - May 18, 2026 - Hudl, the global leader in sports performance technology, today announced the appointment of Kengo Miura as Regional Director for Japan, effective 18 May. In this role, Kengo will be responsible for leading Hudl's commercial development and partnership activity across the Japanese market, working with Tim Rouse, Sr. Director Sales - APAC. Tim Rouse, Sr. Director Sales - APAC, said: "Japan is an important and growing market for Hudl. Sports organizations across the country are increasingly looking for new insights, driven by integrated, data tools that help coaches and analysts perform at their best. Kengo's appointment gives us dedicated local expertise to serve those organizations more effectively, and we look forward to seeing what he builds here." Kengo Miura said: "I'm delighted to be joining Hudl at such an exciting time for sports technology in Japan. The appetite among Japanese clubs, academies, and federations for high-performance tools is clear, and Hudl's ecosystem is exceptionally well-positioned to meet that demand. I look forward to working closely with organizations across the country and helping teams and individuals achieve success through Hudl's advanced technologies." Kengo Miura joins Hudl from LinkedIn, where he served in Global Client Sales for the Japan market. He brings over 20 years of experience from industry-leading international high-tech companies, with a proven track record of driving customer success and executing global partner programs. Kengo holds a Bachelor's degree in Commerce from Chuo University. During his tenure at both Intel and Microsoft, he resided in Shanghai and Singapore over years, where he supported a diverse global clientele and led international partner initiatives. About Hudl. Hudl empowers hundreds of thousands of teams globally to reach their potential, working with coaches, athletes and administrators at every level of sport. Hudl equip teams with tools and insights to elevate performance, streamline operations, drive recruitment and deepen fan engagement. Its smart cameras capture every second of practices and games, powering the industry's ecosystem of film review, recruiting, scouting and more. Its trusted software layers data and analytics onto video to help athletes and teams reach their potential. And its platform helps every team create a stronger Media contact. Tracy Sung, Hudl E-mail: [email protected]