In her first major action as CEO, Lisa De Bonis revealed that Chidi Achara will join Huge as Chief Product Officer, and Matt Weiss will be appointed Chief Brand Officer.

Huge Inc. has announced Lisa De Bonis as its new global CEO, succeeding Mat Baxter, who steps down after almost three years in the role.

Interpublic Group of Companies, Inc. (The)New York, NY, Jan. 23, 2024 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) announced today that Lisa De Bonis has been named the new CEO of creative consultancy Huge. She succeeds Mat Baxter, who had served in the role since 2021 and led Huge’s structural reorganization, productization model and nascent investments in AI.De Bonis is being promoted from her role as Chief Product Officer, where she oversaw a key element of Huge’s transformation by leading the development of technological infrastructure and the deployment of a suite of new AI-powered products and tools, such as Huge LIVE and the Creative Capital Index.Baxter noted that "Lisa is the natural successor to continue the transformation of Huge in light of my decision to relocate back to Australia for family reasons."“Huge sits at the intersection of technology and creativity, building digital products that drive growth and transformation for marketers. Lisa is a digital-first thinker with deep and global experience in digital marketing, consultancy and creativity, who can build on the company’s positioning as a center for innovation that delivers business results,” said IPG CEO Philippe Krakowsky. “Mat has been an important part of IPG for over 14 years, leading a range of organizations, people and capabilities with a great strategic brain and a big heart, and we’re thankful for his contributions.”“Huge is purpose-built to help brands solve complex problems through technology and innovation