Huk Gear

Huk Gear

Performance fishing apparel with sun protection

Overview

Huk Gear makes performance fishing apparel for outdoor enthusiasts, especially anglers. Its products include shorts, hats, hoodies, vests, and flannels designed to enhance comfort and protection on the water. How it works: its apparel uses breathable, sun-protective, and sustainable fabrics and is sold primarily direct-to-consumer via Huk Gear’s website, giving customers access to functional gear designed for both casual and professional fishers. How Huk Gear differs: it focuses on sun protection, breathability, and sustainability in its materials, and sells directly to customers rather than through traditional retail channels, bridging everyday angling wear with high-performance needs. Its goal is to provide high-quality, functional clothing that improves the fishing experience for anglers.

About Huk Gear

Simplify's Rating
Why Huk Gear is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Industrial & Manufacturing

Design

Consumer Goods

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

Charleston, South Carolina

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • May 2026 SFC named Huk official jersey partner and Carrier Cup title sponsor.
  • The America 250 collection and limited-edition footwear drove new summer merchandising momentum.
  • Rogue Island flip flop pre-sales sold out in three hours, signaling strong demand signals.

What critics are saying

  • Simms and Grundéns keep launching fresher technical gear, compressing Huk’s premium pricing power.
  • Huk’s SFC partnership ties brand demand to angling fandom, narrowing growth beyond fishing.
  • If Pro Series misses hardcore anglers, Huk becomes a lifestyle label with weaker repeat purchases.

What makes Huk Gear unique

  • Charleston-founded Huk built a fishing-first brand around performance apparel and footwear since 2014.
  • The Pro Series jacket and bib use Toray 3L stretch nylon, 30K waterproofing.
  • Huk’s DTC channel lets it launch niche drops like America 250 and Rogue Island.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Flexible Work Hours

Employee Discount

Company News

ZZD Sport
Aug 2nd, 2026
Huk Goes All-In on Performance Fishing With Pro Series Lineup

Huk goes all-in on performance fishing with Pro Series lineup. Aug 2, 2026 8:34 AM Few things will wreck a day on the water like being soaking wet and cold. Huk, traditionally known as a cool lifestyle brand with casual fishing apparel thats both comfy and capable, is now making waves by seriously diving into performance fishing gear. The brands new Pro Series Jacket and Bib definitely showcase this commitment. This setup promises protection, comfort, and reliability when you really need it. GearJunkie gave a nod to Huk and the Pro Series at the 2024 ICAST. Listen, I briefly tried on this setup, and though it was oversized (because Im small and female) and only worn for a bit of running around on the show floor, I can confirm its a rad set that feels built to handle harsh conditions. Keep in mind this is only a first look, and well update you all once zzdsport get it in the harsh conditions it was meant for. Huk Pro Series Jacket Breakdown Huk Pro Series Jacket; (photo/Huk Fishing) Specs $500 Toray 3L stretch nylon construction, with abrasion-resistant 3L nylon at high-wear areas 30K WP/15K MP with C0 DWR 80/20 Fully seam sealed 3-point adjustable hood Kill switch D-ring Two-way weatherproof zipper at CF Two chest and two hand pockets with weatherproof zippers Adjustable exterior cuff with internal adjustable dry cuff Reflective hits at the right sleeve and upper back The Pro Series Jacket boasts impressive specs. It has a solid 30K waterproof rating to easily shrug off heavy rain. Its 15K breathability ensures sweat will not linger, keeping you comfortable during active fishing sessions. The jacket has fully taped seams, adjustable cuffs, and a storm hood. The hood is designed to fit snugly without limiting vision. A built-in kill switch ring adds crucial safety for boaters. This thing is thoughtfully designed and explicitly aimed at anglers who might be battling wind, water, and everything in between. Huk Pro Series Bib Overview Huk Pro Series Bib; (photo/Huk Fishing) $500 Toray 3L Stretch Nylon - abrasion-resistant 3L nylon at high-wear areas 30K Waterproof / 15K Breathable Rating C0 DWR 80/20 Finish Fully seam sealed Two-way weatherproof zipper at CF Two chest pockets with weatherproof zippers Hand warmer pockets behind top of bib Two kill switch D-rings at front panels Cargo "water shield" pockets at thighs for easy entry Plier pocket Extended weatherproof zippers at bottom for easy on/off with boots Reflective hits on left leg and upper back The Pro Series Bibs are just as killer as the jacket. They have reinforced knees and seat areas for durability during rigorous use. The adjustable shoulder straps and articulated knees provide superior freedom of movement for hours of casting or operating gear. Like the jacket, the bibs offer full waterproof protection with a 30K rating. They also provide excellent breathability at 15K to maintain dryness inside and out. Initial Impressions HUK Pro Series Jacket Bib Look, zzdsport didnt award this system with the award for Best Mens Technical Gear at ICAST 2024 for nothing. The reality is that a kit designed to withstand the weather nightmares of serious fishing also tends to come with far higher price tags than the Pro Series boasts. That alone is worth a nod, at the very least. The closest competitor, which is also a rad setup, hits the cash register at $200 higher for the full kit. Once zzdsport get this setup into the real gnarly stuff, well have a better grasp of whether or not its worth the investment, regardless of the cost savings. For now, it looks like it might just be one of the go-to getups for nasty spring and fall fishing going forward.

Pursuit Boats
May 28th, 2026
All the amazing new gear now available at the Pursuit Boats store.

All the amazing new gear now available at the Pursuit Boats store. May 28, 2026 12:28:22 PM The official Pursuit Boats store has been restocked with a wide range of fantastic new gear, so it's easier - and more stylish - than ever before to show the world your love for your Pursuit Boat and the Pursuit lifestyle. In this blog, Pursuit Boats is thrilled to highlight some of its favorite new items. Pursuit Boats hope that you love them as much as Pursuit Boats do! Remember, everything you will see in this article is available to order right now, with secure shipping straight to your door, anywhere in the US. Alright, let's jump into it! HUK Tees for Girls and Guys In collaboration with HUK Fishing, Pursuit Boats is proud to offer a pair of stylish, comfortable and cool HUK tees for both men and women. Made from 100% polyester, these quick-dry shirts offer excellent moisture management as well as UPF 50 protection from the sun. Order the ladies' tee here, and order the men's tee here. Unisex Tech Hoodies with Pursuit Boat Model prints Pursuit Boats is SUPER excited about these new hoodie tees. Manufactured from a polyester & spandex fabric, they are light and breathable, with airy PrimoLite mesh for superior moisture-management properties. One of the best features is their UPF 30+ sun protection matched with a high-precision cut, allowing for a comfortable fit that is more typical of activewear than something you'd take fishing, and with built-in sun protection. What more could you ask for in your boating gear? Pursuit Boats literally thought of everything. You're welcome. But wait, there's more. If you click the 'Model Designator' drop down menu, you can customize your hoodie with the exact Pursuit model you own, which adds both the model name and a smart line drawing of your boat to the back of the hoodie. Just like those superyacht crew tees. Nice. These hoodies are available in your choice of five colours and in various sizes, for only $95 each including your custom printing. Order yours here. New Headwear In the headwear category, Pursuit Boats has got three new arrivals that are ready to make a splash on your boat this summer. The Harrison Cap For the guys, Pursuit Boats has introduced the new Harrison Cap. Hailing from Imperial caps, the Harrison is manufactured from 100% recycled polyester performance fabric, offering moisture-management properties to keep you cool and dry. It features a retro-inspired rope detail wrapping around the front, above the pre-curved visor, while navy blue Pursuit Boats branding stands boldly out against the crisp white fabric. A snapback closure is around the back to ensure a comfy fit for every head. Get your Harrison Cap for $30 here. For the ladies: The Corral Cap As always, Pursuit Boats has not left the ladies out. Made from 100% recycled polyester in a cool lilac purple, the Corral Cap is here for all of its female fans. It features a similar overall look and feel to the Harrison Cap, boasting a pretty pink and mint green rope running across the top of the visor. Silver-grey Pursuit Boats branding finishes off an understated, elegant hat. The Corral cap is available for order now at only $28. The Richardson Laser Performance Cap These have been instant best-seller. The Richardson Laser Performance cap boasts a structured design consisting of five panels above a precurved bill. Both the front and back panels are laser-perforated for enhanced airflow. Similarly to the Harrison and Corral caps, the Richardson Laser cap has a paracord rope laid over the cap, above the bill. It's a neat extra detail. The metal eyelets feature an anti-corrosion coating, while inside, a Stay-Dri sweatband is built-in for incredible moisture management. An adjustable snapback closure ensures a comfy fit every time. Best of all is you can customize your cap with embroidery of your specific Pursuit model. Simply select your model from the 'Model Designator' drop down menu when placing your order, and your cap will arrive personalized just for you and your boat. Get yours here. All-New Outdoor Lifestyle Products Its store is not just about apparel. Its team has hand-picked a variety of carefully curated products that Pursuit Boats has custom branded for Pursuit Boats, ensuring you can rep Pursuit wherever you go. Here are some highlights from its lifestyle products category: Pursuit Boats Beanbag Chair The seating on your Pursuit is already some of the best in the industry, but sometimes you just need an extra seat - or a seat where one isn't installed already. For those instances, one of its most exciting new products is this genuinely epic Pursuit Boats beanbag chair. Made in Florida in the USA, this super comfy chair is 'salt water proof', having been specifically engineered to endure wet, corrosive environments. It features very thick, robust vinyl, industrial-grade stitching and a high-quality zipper. Get comfy wherever you may be with the Pursuit Boats Beanbag chair, yours for only $160. Peshtemal Turkish Towel Did you know that Turkish cotton is prized for its incredible balance of luxurious softness, high-absorbency and fast-drying durability? It's true. The way it achieves this is because Turkish cotton has long, thin fibers which means fewer joins are needed to create threads, resulting in a fabric that is not only stronger, but smoother, and more robust as well. But you don't have to just take its word for it, because now you can own your very own Turkish cotton towel! Its new Peshtemal Turkish towel, made from 100% Turkish cotton, is the ideal opportunity to own one of the world's finest towel experiences. And hey, if you're not swimming, you can wear it as a shawl or even throw it over yourself as a light blankie for a sneaky afternoon nap. With this much luxury and that many uses, why wouldn't you want one? Order yours now for $35. Vineyard Vines Tote Bag Let's face it - everyone loves a well-made canvas tote! They're just so convenient, quick, and easy. And this one by Vineyard Vines is one of the finest in the category. Made in the USA from 100% cotton canvas, this tote's strong, sturdy canvas body features a water-resistant bottom and interior, double canvas handles, and a single interior pocket. All of that is impressive, but just look at this thing. It's beautiful and so elegant! It'll be equally at home on a beach picnic, at a dinner party, or at the gym. As you know, good things come to those who wait. Accordingly, these are made-to-order, with a 7-10 working day production lead time. So the sooner you get your order in, the sooner you can get your hands on this stunning new tote. Order yours for $106 each. Pursuit Boats Navy Outdoor Pillow Have you ever wondered if your boat misses you, too? Pursuit Boats know you certainly miss your boat when you aren't on board her. Now you can hug an image of your Pursuit wherever you are! Customizable to match your specific Pursuit Boats model with a beautiful elevation line drawing of your boat, this pillow is the perfect sleep time companion for those afternoon naps when you can't be physically near your boat. Of course, this large pillow also works perfectly fine for when you ARE onboard your Pursuit and just need some extra cushioning! With an overall dimension of 13"x20", there is plenty of cushion to go around. Get yours for only $95 per cushion. Manta Racks: Paddle & Surf Board Carriers Transport and store two paddleboards or four surfboards with a super convenient set of Pursuit Boats branded Manta S2 Paddleboard Racks. Bonus: Manta Racks don't require any installation! They simply slot into your existing fishing rod holders. Made from salt-sealed, powder coated aluminum, Starboard, and stainless steel, Manta Racks are designed to handle everything the sea throws at your boat. Their EVA Foam padding provides optimal cushioning for your boards as well, preventing damage to your expensive gear while under way. The Manta S2 Rack System also rotates and locks every 22.5 degrees, ensuring that your boards are held parallel with your boat's gunwale, preserving your side deck space and ensuring your boat's dimensions remain unchanged for easy docking and maneuvering. Invest in a set of Manta S2 Paddleboard Racks for $929 The Pursuit Store is Waiting to Gear you Up for Summer With Summer on the way, this is the perfect time to get geared up with your favorite Pursuit Boats essentials. From headwear and clothing to accessories and boating gear, the Pursuit Store has it all and is ready to ship it to your door anywhere in the US. Start shopping here. Pursuit Boats is standing by to pack your order!

The Post and Courier
May 22nd, 2026
Huk celebrates America250.

Huk celebrates America250. * Courtesy of Huk * May 22, 2026 Huk, the Charleston-founded leader in performance fishing apparel and footwear, will be kicking off an all-American summer with local hometown fans as title sponsor of the Sport Fishing Championship (SFC) Carrier Cup presented by Huk - an elite, multi-day tournament and waterfront celebration taking place May 29 to May 31 aboard the historic USS Yorktown at Patriots Point Naval & Maritime Museum. The weekend-long event spotlights SFC's Atlantic Division professional angling clubs competing in three days of offshore fishing competition, with broadcasts originating live from the flight deck of the USS Yorktown - one of the most decorated aircraft carriers in United States Navy history. The SFC Carrier Cup presented by Huk also officially launches the summer of the United States' semiquincentennial with the"America 250 Summer Kickoff Concert" headlined by country music superstar Brian Kelley. Held on the flight deck of the USS Yorktown on May 29, the concert marks the first of Charleston's America 250th anniversary celebrations with a moving tribute to the nation's military community aboard one of the country's most historic naval vessels. "We are honored to support the Carrier Cup because it represents two things that are deeply important to Huk - our passion for life on the water and our respect for the men and women who protect the freedoms that make it possible," said Bryan Johnston, CEO of Huk. "Supporting those who serve while celebrating a sport that's at the core of our brand made this partnership incredibly meaningful for us." Huk Launches New America 250 Collection Ahead of the SFC Carrier Cup and just in time for Memorial Day, Huk is also proud to debut the America 250 Collection - celebrating 250 years of freedom, adventure, and life outdoors. This patriotic series blends classic red, white and blue colors with the brand's signature performance in limited-edition styles for men, women and kids. From stars-and-stripes and vintage-inspired Americana prints to special edition footwear, every piece is built for long summer days on and off the water. The newly launched America 250 Collection is available exclusively on Huk's website, huk.com. "Summer is the season we look forward to most at Huk because it means more time spent on the water with the people that matter most to us," said West Erdman, VP of Brand at Huk. "Launching a collection that not only celebrates our way of life, but also the 250th birthday of America is incredibly meaningful for our brand, and being able to honor the traditions of both our company and ourcountry through products, events and partnerships allows us to bring that story to life in a whole new way." Charleston locals and visitors can join Huk's waterfront takeover on Shem Creek and Patriot's Point throughout SFC Carrier Cup weekend, featuring: May 28 - Shem Creek kickoff parties at Muddy's (Vickery's) & Saltwater Cowboys, with festivities beginning at 5:00 p.m. Friday, May 29 - America250 Summer Kickoff Concert at Patriot's Point begins at 6:00 p.m. (to purchase tickets, visit https://sportfishingchampionship.tscheckout.com) Fans can also follow along on Instagram @hukgear throughout the SFC Carrier Cup presented by Huk for behind-the-scenes exclusives and live competition updates.

Holy City Sinner
May 21st, 2026
Huk brings America 250 celebration to Charleston as presenting sponsor of SFC Carrier Cup and official America 250 Summer Kickoff Concert.

Huk brings America 250 celebration to Charleston as presenting sponsor of SFC Carrier Cup and official America 250 Summer Kickoff Concert. Performance fishing brand toasts hometown fans with waterfront tournament festivities, USS Yorktown tribute concert, and new limited-edition America 250 Collection May 21, 2026 2:26 PM Huk, the Charleston-founded leader in performance fishing apparel and footwear, is proud to kick off an all-American summer with local hometown fans as title sponsor of the Sport Fishing Championship (SFC) Carrier Cup presented by Huk - an elite, multi-day tournament and waterfront celebration taking place May 29 - 31 aboard the historic USS Yorktown at Patriots Point Naval & Maritime Museum. The weekend-long event spotlights SFC's Atlantic Division professional angling clubs competing in three days of offshore fishing competition, with broadcasts originating live from the flight deck of the USS Yorktown - one of the most decorated aircraft carriers in United States Navy history. The SFC Carrier Cup presented by Huk also officially launches the summer of the United States' semiquincentennial with the"America 250 Summer Kickoff Concert" headlined by country music superstar Brian Kelley. Held on the flight deck of the USS Yorktown on Friday, May 29, the concert marks the first of Charleston's America 250th anniversary celebrations with a moving tribute to the nation's military community aboard one of the country's most historic naval vessels. "We are honored to support the Carrier Cup because it represents two things that are deeply important to Huk - our passion for life on the water and our respect for the men and women who protect the freedoms that make it possible," said Bryan Johnston, CEO of Huk. "Supporting those who serve while celebrating a sport that's at the core of our brand made this partnership incredibly meaningful for us." Huk Launches New America 250 Collection Ahead of the SFC Carrier Cup and just in time for Memorial Day, Huk is also proud to debut the America 250 Collection - celebrating 250 years of freedom, adventure, and life outdoors. This patriotic series blends classic red, white and blue colors with the brand's signature performance in limited-edition styles for men, women and kids. From stars-and-stripes and vintage-inspired Americana prints to special edition footwear, every piece is built for long summer days on and off the water. The newly launched America 250 Collection is available exclusively on Huk's website, huk.com. "Summer is the season we look forward to most at Huk because it means more time spent on the water with the people that matter most to us," said West Erdman, VP of Brand at Huk. "Launching a collection that not only celebrates our way of life, but also the 250th birthday of America is incredibly meaningful for our brand, and being able to honor the traditions of both our company and our country through products, events, and partnerships allows us to bring that story to life in a whole new way." Charleston locals and visitors can join Huk's waterfront takeover on Shem Creek and Patriot's Point throughout SFC Carrier Cup weekend, featuring: * Thursday, May 28 - Shem Creek kickoff parties at Muddy's (Vickery's) & Saltwater Cowboys, with festivities beginning at 5:00 p.m. * Friday, May 29 - America250 Summer Kickoff Concert at Patriot's Point begins at 6:00 p.m. (to purchase tickets, visit https://sportfishingchampionship.tscheckout.com) Fans can also follow along on Instagram @hukgear throughout the SFC Carrier Cup presented by Huk for behind-the-scenes exclusives and live competition updates.

Recently Posted Jobs

Sign up to get curated job recommendations

Huk Gear is Hiring for 11 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →