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Overview
Humanz provides a data-centric SaaS platform that manages the influencer marketing lifecycle, including creator discovery, campaign management, content approval, payments, and analytics. It uses proprietary AI to analyze profiles, identify fake followers, and assess audience quality to match brands with suitable creators. The Humanz Pixel tracks the sales impact of influencer content even without direct clicks, helping brands measure ROI across Instagram, TikTok, YouTube, and Twitter. It uses a freemium model where brands can post briefs and creators access analytics for free, with premium licenses offering deeper analytics, private invitations, and sales tracking; the goal is to increase transparency and reliability in influencer marketing and drive verifiable results, including U.S. expansion.
About Humanz
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
201-500
Company Stage
Early VC
Total Funding
$42.7M
Headquarters
Tel Aviv-Yafo, Israel
Founded
2017
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Simplify's Take
What believers are saying
- Humanz raised $15 million in December 2025 and plans three more 2026 acquisitions.
- Liran Liberman launched Humanz+ in February 2026, signaling faster product momentum.
- The company says 250% revenue growth and 170 employees support continued U.S. expansion.
What critics are saying
- Ubiquitous and Bambassadors integration risks culture clashes, churn, and duplicated revenue by 2026.
- Dependence on acquisition-fueled growth and debt from Viola Credit and Mizrahi Bank raises leverage risk.
- TikTok, Meta, and Google can copy attribution features, crushing Humanz's edge within two years.
What makes Humanz unique
- Humanz+ unifies brief-to-optimization creator workflows with AI-guided campaign execution.
- Humanz Pixel ties influencer activity to sales, solving attribution for brands like Unilever.
- Its acquisition strategy blends software, agencies, and creator networks into one operating stack.
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Funding
Total Funding
$42.7M
Below
Industry Average
Funded Over
8 Rounds
Growth & Insights and Company News
6 month growth
↑ 3%1 year growth
↑ 0%2 year growth
↑ 2%/PRNewswire/ -- Humanz, the AI-Platform for the creator economy, today announced a $15 million funding round alongside the strategic acquisitions of Ubiquitous...
Humanz, an Israeli influencer marketing platform, has raised $15 million from undisclosed venture capital investors to fund an acquisition spree. The company plans to complete three more deals in the first half of 2026, targeting talent networks or technology solutions like creator payment systems. In 2025, Humanz acquired influencer marketing companies Bambassadors and Ubiquitous to expand its US presence. The Ubiquitous acquisition was partly motivated by its high ranking in ChatGPT searches, reflecting growing emphasis on generative engine optimisation. The funding includes $8 million in debt from Viola Credit and Mizrahi Bank, which Humanz plans to increase to $50 million for future acquisitions through 2027. The company has raised $32 million total and employs 170 people globally. CEO Liran Liberman said Humanz was profitable in 2025 but prioritises growth over profitability.
By Riley KaminerInfluencer marketing is broken. Brands pour millions into campaigns with little idea whether their investment is paying off. Influencers, on the other hand, often struggle to prove their worth, relying on outdated metrics and sporadic payments. For years, this murky ecosystem has left both sides frustrated and disconnected. Roee Zelcer, now the CEO of creator marketing platform Humanz’s U.S. operations, is determined to change that.A boomerang story, Zelcer grew up splitting his time between Broward and Israel. After spending his career scaling operations at giants like TikTok and Google, he’s back in South Florida, on a mission to fix what he calls “the inefficiencies” of the influencer marketing world
The Israeli startup has developed a platform that characterizes a customer journey (follower) on websites and knows how to measure and reflect in real time the success of influencers and content creators
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About Humanz
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
201-500
Company Stage
Early VC
Total Funding
$42.7M
Headquarters
Tel Aviv-Yafo, Israel
Founded
2017
Humanz is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today