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Hunter Douglas expands PowerView Automation compatibility with Alta Window Fashions. Alta Window Fashions motorized shades are now compatible with PowerView Automation, giving custom integrators a more value-conscious option for incorporating automated shading into layered residential projects New York, NY - June 24, 2026 - Hunter Douglas, the world's leading manufacturer of custom window treatments, today announces that Alta Window Fashions motorized shades are now compatible with PowerView Automation, giving custom integrators a more value-conscious option for incorporating automated shading into layered residential projects. With Alta shades available at pricing that can be significantly lower than comparable automated shading systems, the addition allows dealers to keep automated shading in scope for secondary rooms and budget-sensitive spaces that may have otherwise been left untreated. As part of the Hunter Douglas family of brands, Alta Window Fashions gives integrators access to a broad assortment of shading styles homeowners have come to expect from premium window treatment brands, including roller shades, honeycomb shades, natural woven shades, sheer shadings, and wood blinds. Curated fabrics, textures, and finishes across the portfolio allow dealers to maintain design continuity while tailoring specifications to different project goals, room priorities, and homeowner preferences. "Integrators are often balancing different priorities across a single project, particularly in secondary spaces where homeowners may be more budget conscious," said Scott Stephenson, Sr. Director of Product, Global Motorization at Hunter Douglas. "Alta gives dealers a way to keep automated shading in scope for those spaces while continuing to use the same PowerView platform, smart home integrations, and automation experience they already know from Hunter Douglas." Bringing Alta into the PowerView Automation ecosystem reflects Hunter Douglas' continued focus on helping integrators approach shading projects with greater versatility, portfolio depth, and confidence in the homeowner experience.
Hunter Douglas launches Pinnacle Program. New program introduces transparent pricing, simplified rewards, and performance-based growth. Hunter Douglas has launched its Pinnacle Dealer Partner Program, a new partnership model designed to simplify dealer engagement, reward performance more transparently, and support long-term business growth. The Pinnacle Program introduces a single, streamlined structure featuring no participation fees, clearly defined volume-based tiers, standardized benefits, and a simplified support framework. Developed in direct response to dealer feedback, the Pinnacle Program simplifies the path to partnership growth by removing ambiguity around fees, tier qualifications, and reward structures. Dealers are automatically placed into one of eight tiers based on prior-year bookings. As they move up through the tiers, they gain access to increasingly competitive pricing, enhanced support, exclusive recognition opportunities, and broader marketing tools, empowering them to scale their businesses with greater ease and clarity. Beyond streamlining the structure, Pinnacle also delivers a more consistent and accessible approach to marketing and dealer support, and a new Dealer Success Allowance consolidates previous support programs into one flexible fund, designed to resolve dealer issues quickly while minimizing administrative burden. Further expanding options. For certain projects or clients, dealers may also find value in exploring Alta Window Fashions, a long-standing brand within the Hunter Douglas portfolio that also falls within the new Pinnacle program. Alta offers a focused assortment of high-quality window treatments with broad appeal, making it a strong fit for budget-conscious jobs or secondary spaces where simplicity and style still matter. As a complementary option, Alta gives dealers the flexibility to meet a wider range of customer needs while maintaining confidence in product quality and performance. Beginning in Q2 2026, Hunter Douglas will roll out the Pinnacle excellence Program, a new performance and development framework that evaluates dealers on operational excellence, engagement, and growth, not volume alone. The program will ultimately support rankings, coaching, certifications, and recognition initiatives. Dealers will receive ongoing tier and performance communications through their Business Development Managers and via email, leading up to final tier confirmations in January. For more information, visit www.hunterdouglas.com.
Founded in 1988 and based in Port Saint Lucie, Florida, Expert Shutter Services is a premier manufacturer and distributor of a wide range of storm and hurricane shutters and screens.
DUBLIN, Calif., July 1, 2025 /PRNewswire-PRWeb/ - Allure Furniture has officially partnered with Hunter Douglas to bring premium, custom window treatments to its design-forward showroom in Dublin.
Hunter Douglas unveils new Pirouette shades alongside PowerView upgrades.
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