Hustler Hollywood

Hustler Hollywood

Premium adult products retailer and educator

Overview

HUSTLER Hollywood runs upscale retail boutiques selling sexual health, wellness, and lifestyle products, including pleasure devices, lingerie, apparel, and accessories, with an emphasis on education. Customers browse in stores and receive guidance from knowledgeable staff, with online resources at HustlerHollywood.com supporting the experience. The brand combines a premium shopping environment with ongoing education and a legacy from Larry Flynt, focusing on sexual freedom and inclusivity. Its goal is to help people explore and enjoy their sexuality confidently through quality products, education, and a welcoming atmosphere.

About Hustler Hollywood

Simplify's Rating
Why Hustler Hollywood is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Consumer Goods

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2004

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Simplify's Take

What believers are saying

  • DoorDash reach widens convenience and captures impulse purchases without new stores.
  • Hollywood Boulevard relocation in September 2026 keeps the brand visible in a dense demand corridor.
  • Interactive Lovense demos can lift conversion by educating buyers inside stores starting January 2026.

What critics are saying

  • FACTA settlement covers 2018-2025 receipts, signaling compliance weakness and legal overhang into September 2026.
  • Zoning fights in Indianapolis and West Valley City prove local governments can block expansion.
  • An adult retail business depends on stigma-sensitive landlords, making brand shocks existential during lease renewals.

What makes Hustler Hollywood unique

  • Dita Von Teese exclusivity on 56 locations tied glamour branding to Hustler Hollywood in 2023.
  • DoorDash launched Hustler Hollywood delivery from 59 locations nationwide in February 2025.
  • Lovense partnered in January 2026 for 16-store smart-sex-tech demo tours.

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Benefits

Performance Bonus

Employee Discounts

Company News

Mississippi News Group
Oct 12th, 2023
Hustle single-game tickets on sale, promotional schedule released

The Hustle also released its promotional schedule for the upcoming season, which features a variety of theme nights and giveaways.

PR Newswire
Sep 14th, 2023
Hustler Hollywood And Dita Von Teese Announce Exclusive Partnership For The Worldwide Launch Of The New Von Follies Collection

Award-winning Premier Lifestyle and Wellness Brand Named as U.S. Retailer for the New Lingerie Collection Von Follies by Dita Von TeeseLOS ANGELES, Sept. 14, 2023 /PRNewswire/ -- HUSTLER Hollywood and Dita Von Teese announced today their partnership in the worldwide launch of Von Teese's new lingerie collection, Von Follies by Dita Von Teese. The new line is now available exclusively at 56 of HUSTLER Hollywood's 58 locations and on HUSTLERHollywood.com. Von Follies features seven new daring lingerie sets by Dita, who is credited with re-popularizing burlesque performances and calling attention to the craft around the world, earning her the moniker "Queen of Burlesque."HUSTLER Hollywood and Dita Von Teese Announce Exclusive Partnership Tweet this Von Follies By Dita Von TeeseFor her new Von Follies range, Dita was inspired by her vintage lingerie collection. Designed to "embellish desire and create fantasy," this lingerie offers old-world glamor for the modern woman through luxurious fabrics like luxe stretch satin, delicate eyelash lace, lurex sparkle, and playful details; Von Follies celebrates feminine curves with an inclusive size range of S-2XL."The collection was designed to embellish desire and create fantasy, a playful collection of frivolities to entice and delight," said Dita.About HUSTLER HollywoodWith 58 U.S

The Shreveport Times
Dec 7th, 2022
Shreveport mayoral candidate speaks out on opening of Hustler store

On Tuesday, December 6 the Hustler Hollywood store opened its doors in Shreveport despite massive pushback from the community including a petition and a delay in opening for inspections.

XBIZ
Aug 24th, 2022
Xbiz expands offices in Texas, United States

"As Xbiz expand its presence in Texas, Austin was at the top of its list," said VP of Retail Philip Del Rio.

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