Simplify's take
What believers are saying
- IAG reported 15% higher Avios issuance and 9% more active members in H1 2026.
- November 2026 Black Friday and car-insurance campaigns expand everyday earning beyond travel.
- British Airways Holidays will offer six Avios per pound from 24 November 2026.
What critics are saying
- HMRC's 2024 VAT claim targets Avios issuance; tribunal decision lands in Q4 2026.
- A loss could force a massive cash charge, threatening Avios economics and growth.
- British Airways Club dropped to eighth globally in 2026, reflecting weaker competitiveness.
What makes IAG Loyalty unique
- Avios unifies British Airways, Iberia, and Aer Lingus earn-and-burn networks globally.
- IAG Loyalty signed bp Pulse, Uber Eats, and El Corte Inglés in 2026.
- The March 2026 report valued IAG loyalty programs above $10 billion.
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