Overview
iChoosr helps accelerate the energy transition by enabling the deployment of solar panels, heat pumps, and battery storage. Its work is built on collaboration with colleagues and partners to drive sustainable energy installations, aiming to empower 2 million installations by 2035. The company’s product approach centers on a cooperative ecosystem that supports customers and partners through the process of choosing and implementing sustainable energy solutions. What sets iChoosr apart is its strong, mission-driven culture that values every voice and fosters a positive, ambitious environment, prioritizing teamwork over isolated product features. The ultimate goal is to scale sustainable energy adoption through partnerships and a shared mission.
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Simplify's take
What believers are saying
- Solihull relaunched Switch Together Solar on February 23, 2026, extending UK council demand.
- Belgian EnergyVision won iChoosr's May 13, 2026 fixed-rate tariff auction, validating energy-switching.
- Japan registrations topped 110,000 households since 2019, with 10,000 installations and growing battery interest.
What critics are saying
- Group-buying economics depend on council participation; cancelled schemes instantly reduce pipeline volume.
- US expansion is still small; Colorado and DC delivered about 90 homes last year.
- Remote lists iChoosr using Remote payroll, showing lean scale and limited operating leverage.
What makes iChoosr unique
- iChoosr runs reverse-auction group buys, forcing installers to bid on pooled demand.
- By 2026, iChoosr had launched 137 solar schemes and 1.8 million panels installed.
- Its Switch Together platform spans solar, batteries, EV chargers, and energy tariffs.
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