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Overview
I.E.M. helps Italian wine producers reach buyers and media worldwide by organizing promotional events. It designs and runs end-to-end programs—walk-around tastings, B2B meetings, study trips to Italy, and educational seminars—using its network of professionals and international press. Its advantage comes from over 20 years focused on Italian wine and a turnkey service that handles concept through final event, supported by a broad global network. The goal is to boost visibility and international distribution of Italian wines by connecting producers with global buyers, media, and wine professionals.
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Simplify's Take
What believers are saying
- IEM ran 2026 tours in Raleigh, Miami, Houston, Stoccolma, Belgrado, and London.
- The American branch in Miami broadens access to U.S. buyers and media.
- Confagricoltura and major consortia amplify distribution reach and validate IEM's event platform.
What critics are saying
- Revenue depends on winery marketing budgets and consortia sponsorships, not recurring software.
- If major Italian producers build in-house export teams, IEM becomes replaceable by 2027.
- Trade-show attendance shocks in London, Hong Kong, or U.S. cities crush conversion rates.
What makes IEM unique
- IEM owns Simply Italian Great Wines, a repeatable global wine-promotion tour in 2026.
- Marina Nedic and Giancarlo Voglino bring 25 years and 500+ events.
- IEM combines walkaround tastings, B2B meetings, seminars, and press access.
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