Overview

IFTTT is a web-based automation platform that lets people connect different apps, devices, and services so tasks run automatically without coding. It uses Applets, which are simple if-this-then-that rules that trigger actions in other services when a chosen event happens. For example, you can automatically save a photo to cloud storage whenever you post on social media. The platform supports over 900 services, spanning social networks, smart home devices, and business tools. IFTTT monetizes through a freemium SaaS model: a free tier with limits, a Pro plan for unlimited Applets, multi-step automations, and faster execution, plus developer and enterprise plans for businesses. This mix of individual, developer, and enterprise offerings helps both people and organizations automate routines and integrate systems. The company’s goal is to empower users to shape and automate their digital environment by making cross-service automation accessible without programming skills.