IOverview
iFood is an online food delivery service in Brazil that connects customers with a wide network of restaurants and grocery stores through a digital platform. It earns money by charging partner restaurants and stores commissions on orders, offering customer subscription plans that provide benefits like free delivery and discounts, and selling advertising space to partners. The platform works by letting users browse menus, place orders, and choose delivery options; orders route to participating restaurants and stores who fulfill them, with iFood taking a commission from each sale, while subscription and advertising features provide additional revenue. iFood differentiates itself through its large partner network and diversified revenue streams in a highly competitive market, aiming to be the leading platform for convenient food and grocery delivery in Brazil.
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About iFood
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Industries
Company Size
10,001+
Company Stage
N/A
Total Funding
$822.4M
Headquarters
Osasco, Brazil
Founded
2011
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Funding
Total Funding
$822.4M
Above
Industry Average
Funded Over
10 Rounds
Benefits
- Meal Benefits
Growth & Insights and Company News
6 month growth
5%1 year growth
-21%2 year growth
1%iFood acquires Brazilian HR and benefits startup Caju. Brazilian corporate benefits provider iFood Benefícios announced the acquisition of Caju, a startup that offers employee benefits, expense management, and HR solutions. The companies did not disclose the deal's value. The acquisition is subject to approval from Brazil's Administrative Council for Economic Defense (Cade) and the Central Bank. Founded in 2020, iFood Benefícios offers a single card for food, transportation, education, culture, and healthcare benefits. Caju, also founded in 2020, provides employee benefits, corporate expense management, and HR tools. The deal strengthens iFood's position in Brazil's corporate benefits market, which processes approximately $28 billion annually. iFood Benefícios serves 65,000 corporate clients and 1.7 million users, while Caju has more than 70,000 corporate clients and 1.3 million users. Read more on G1 Araceli is a marketer and has been a volunteer and organizer of Hackathons, Startup Weekends, and H/F Community. She's currently PR Manager at Magma Partners, where she helps startups to develop communication strategies in the United States and Latin America.
iFood Benefícios buys Caju for more than R$ 1.2 billion. With the transaction, iFood Benefícios reaches 3 million consumers and gains scale to compete with Alelo, Ticket, Pluxee and VR, which have 80% of the market Chat with Read the article summary iFood Benefícios signed an agreement to buy 100% of Caju in a transaction worth more than R$ 1.2 billion, according to NeoFeed. The acquisition ends a series of moves by the group in the corporate benefits market and will provide an exit for the venture capital funds that invested in the startup. Among the investors selling their stakes are Volpe Capital, Caravela Capital, Valor Capital Group, Canary and K1 Investment Management. Founders Eduardo Del Giglio and Renan Mendes have incentives to remain in the business and should continue in the operation after the completion of the purchase. The agreement announced on Tuesday, October 20, and reported earlier by Pipeline, was not iFood's first attempt to acquire Caju. A previous approach ended without an agreement. The group then turned its attention to Alelo, but changes in the rules of the Worker Food Program (PAT) prevented the negotiation from advancing. After the failure with Alelo, iFood resumed talks with Caju in earnest. This time, it found willingness to negotiate and reach an agreement to acquire all of the corporate benefits startup. The purchase depends on approval from the Administrative Council for Economic Defense (Cade) and the Central Bank. According to the companies' statement, the agreement was reported to Cade on Tuesday, October 20, and will also be submitted to the Central Bank. Until these processes are completed, the two operations will remain independent. Follow NeoFeed on social media and get more information. For iFood, the acquisition represents a leap in scale. iFood Benefícios serves 65,000 companies and 1.7 million users. Caju adds a base of more than 70,000 companies and 1.3 million workers. The customer bases therefore total 3 million users, before any overlaps. In addition to expanding card distribution, the transaction combines iFood's presence in meal consumption with a platform that has advanced from benefits to corporate expenses and people management. Founded in 2020, Caju grew with a proposal to bring different benefits together on a Visa-branded card. The growth was financed by investors who bet on technology companies entering a market dominated by traditional operators. In August 2022, Caju announced a US$25 million round led by K1 Investment Management, with participation from Valor Capital Group, Caravela Capital, Clocktower Ventures and FJ Labs. The investment aimed to expand the technology operation and develop products beyond flexible benefits. Increased competition. The transaction takes place at a time of increased competition in the benefits market, estimated at more than R$ 150 billion and with approximately 22 million users. C6 Bank, as NeoFeed reported exclusively, bought Alymente in early September and entered the sector. BTG Pactual also began operating in this segment. The list of startups active in the area is long. One of them is Flash, which has just raised R$ 150 million in a round led by Battery Ventures and Kevin Efrusy, a partner at Accel Partners who became famous as one of Facebook's first investors. Before this round, Flash had already raised more than R$ 800 million. Raiô, led by former GetNet CEO José Renato Hopf and backed by investors including Upload Ventures and Provence Partners, is also beginning its national expansion. The incumbents are Ticket, with Itaú Unibanco; Alelo, with Bradesco and Banco do Brasil; and Pluxee (formerly Sodexo), with Santander. Alongside VR, this trio still dominates more than 80% of the market. Chat with
iFood has agreed to buy Caju, a Brazilian corporate benefits startup that serves more than 70,000 companies and 1.3 million workers. The company announced the deal on Tuesday, May 20. The price was not disclosed, and the Brazilian competition regulator Cade and the central bank must still approve it. Together, iFood Benefícios and Caju would have about 135,000 corporate clients and 3 million users. The deal widens iFood's reach in Brazil's meal voucher market, worth about 150 billion reais a year. It also supports iFood's push beyond food delivery. In the fiscal year ended March 2026, net revenue rose 29% to R$10.1 billion, and one third came from non-delivery businesses. Founded in 2020 and based in São Paulo, Caju has more than 700 employees.
99 announces new tools; iFood acquires Pick n Go: the week's highlights. 99 gathered journalists in Rio de Janeiro (RJ) for the first edition of the 99 Tech Summit. 10/16/2026 10:00 Updated 3 hours ago With an eye on opportunities beyond ride-hailing, 99 held on October 14 and 15 the first edition of the 99 Tech Summit, an event that gathered executives and journalists to present new investments and technologies from the platform. Among the announcements are launches such as Zesto, its own management platform aimed at small and medium-sized restaurants, and Premier, a premium service for passenger transport. Another highlight of the week was the new acquisition made by iFood. To give restaurants more autonomy, the delivery platform bought the logistics startup Pick n Go. The solution is part of Entrega Dedicada, which allows iFood delivery workers to be available to an establishment.
OpenAI and Fundo Estímulo launch free project to train small businesses in the use of AI. Partnership offers free, practical training for micro and small entrepreneurs across Brazil, with classes on how to apply ChatGPT in areas such as marketing, sales, customer service, finance, productivity, and management. OpenAI training with Estímulo: participants will learn to apply ChatGPT in marketing, sales, customer service, finance, productivity, and management (Getty Images) Published on September 23, 2026, at 10:04 a.m. Last updated on September 23, 2026, at 10:06 a.m. Follow everything about Estímulo Summary | OpenAI and the Estímulo Impact Fund launch this Wednesday (23) a free artificial intelligence program for micro and small entrepreneurs across Brazil. The online training will teach practical applications of ChatGPT in marketing, sales, customer service, finance, productivity, and management. The most engaged participants may receive mentoring and free ChatGPT licenses. OpenAI and the Estímulo Impact Fund are launching today a free artificial intelligence training program aimed at micro and small entrepreneurs across Brazil. The initiative will practically teach how to apply ChatGPT in day-to-day business operations, in areas such as marketing, sales, customer service, finance, productivity, and management. The program will be open to all entrepreneurs in the country, with online registration. "ChatGPT can help small entrepreneurs gain efficiency in their daily operations and expand their capacity to work in different areas of the business - from marketing and sales to finance and management," says Bruno Lewicki, head of Public Policy for Latin America at OpenAI. "With Estímulo, we want to offer practical knowledge so that entrepreneurs across Brazil can use this technology responsibly, save time on routine tasks, and focus on the decisions that move their businesses forward." For Tatiana Oliveira, a business and AI strategy mentor for entrepreneurs and a partner in the OpenAI and Estímulo project, the idea is to show that artificial intelligence can go far beyond increasing productivity. "It can be a tool for making better decisions, strengthening your business, and generating more opportunities for your employees, families, and communities. It is something that can change the country's socioeconomic reality," she adds. The training will be online, with short classes, accessible language, and examples connected to the reality of small businesses. Throughout the track, participants will have access to practical content, guidance, and support. In addition to the training, the most engaged micro and small entrepreneurs may receive free mentoring with experts and free ChatGPT licenses. Vanessa Soki, leader of Estímulo's Education area, says: "Making usability simple so it can be naturally incorporated into the entrepreneur's journey is our focus." The initiative will be offered to Estímulo's entrepreneur community and will also reach the bases of partner organizations, expanding the training's reach to thousands of small businesses in different regions of the country. In total, the Estímulo Impact Fund maintains relationships with a community of more than 204,000 entrepreneurs and also works in partnership with organizations such as Ambev, iFood, Rede Mulher Empreendedora, among other institutions committed to strengthening Brazilian entrepreneurship. This content was produced by the Estímulo Impact Fund - which supports small Brazilian entrepreneurs with facilitated credit, training, and connections - in partnership with EXAME. To learn more about Estímulo, visit the project's website. Read all previously published reports here. Who can participate in the OpenAI and Estímulo program? Micro and small entrepreneurs from across Brazil will be able to participate for free, with online registration. The initiative will also be offered to the Estímulo community and to the bases of partner organizations. What will entrepreneurs learn in the artificial intelligence course? Participants will learn to apply ChatGPT in marketing, sales, customer service, finance, productivity, and management. The content will have examples connected to the reality of small businesses. What will the training offered by OpenAI and Estímulo be like? The training will be online, with short classes, accessible language, practical content, guidance, and support throughout the track. Will participants receive free ChatGPT licenses? The most engaged micro and small entrepreneurs may receive free ChatGPT licenses, in addition to no-cost mentoring with experts. What is the reach of the OpenAI and Estímulo initiative? The training aims to reach thousands of small businesses in different regions of Brazil. The Estímulo Impact Fund maintains relationships with more than 204,000 entrepreneurs and works with organizations such as Ambev, iFood, and Rede Mulher Empreendedora. Follow everything about: Estímulo
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About iFood
We're working on gathering enough insights on this company, check back soon!
Industries
Company Size
10,001+
Company Stage
N/A
Total Funding
$822.4M
Headquarters
Osasco, Brazil
Founded
2011
iFood is Hiring for 50 Jobs on Simplify!
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs