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IMPACT Group

Represents CPG brands, secures retail placement

Overview

Preparing company summary for IMPACT Group.

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About IMPACT Group

Simplify's Rating
Why IMPACT Group is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & AgricultureConsultingConsumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Jacksonville, FL

Founded

1994

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Simplify's take

What believers are saying

  • Acosta’s 2026 site still highlights Impact Group as part of its leading natural team.
  • Rowdy Mermaid added Impact Group in 2026, signaling active new brand wins.
  • Acosta’s 2021 acquisition created larger cross-channel selling power for emerging CPG brands.

What critics are saying

  • Impact Group lost standalone control after Acosta’s 2021 acquisition, shrinking strategic independence.
  • Acosta’s integration of Impact NSS and Acosta Berg concentrates power, risking account churn by 2027.
  • Broker economics face margin pressure if retailers consolidate vendor access and cut trade spending.

What makes IMPACT Group unique

  • Acosta absorbed Impact Group in 2021, bundling natural, specialty, and urban sales coverage.
  • Impact NSS combines Impact Group with Acosta’s national broker network and digital commerce capabilities.
  • Impact Group’s regional retailer relationships still differentiate it versus generic CPG brokers.

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Benefits

  • Remote Work Options
  • Flexible Work Hours
  • Hybrid Work Options
  • Paid Sick Leave

Growth & Insights and Company News

6 month growth

4%

1 year growth

3%

2 year growth

3%
PR Newswire
Jul 7th, 2022
Rowdy Mermaid Making Big Waves With Expanded Operations, Finance And S

Rowdy Mermaid today celebrates the expansion of its team with Dan Olson as VP of Sales; Robyn Kinstle as Director of Sales, West; and Matt Opperman, COO/CFO (pictured left to right) “We expand our team the same way we create new functional wellness beverages - by carefully exploring how they’ll combine for optimal function and flare. We're thrilled to celebrate new operations, finance and sales team hires as Rowdy Mermaid continues to grow," shared Jamba Dunn, founder and CEO. Rowdy Mermaid, a leading functional wellness beverage brand, today celebrates the expansion of its operations and finance team, as well as an expanded sales team and new broker relationship. The additions include Matt Opperman as the company’s Chief Operations Officer and Chief Financial Officer (COO/CFO); Dan Olson as VP of Sales; and Robyn Kinstle as Director of Sales, West. To drive accelerated growth in both the natural and conventional channels, Rowdy has also forged an exciting new partnership with Impact Group, the Natural Specialty Sales business within Acosta known for elevating remarkable brands. The expansion of this veteran and ambitious team comes as the company experiences exciting distribution gains across the U.S. with its innovative portfolio of two distinct beverage lines: 1) Kombucha and 2) Adaptonic sparkling tonics crafted with functional mushrooms to address consumer health needs

St. Paul Pioneer Press
Feb 20th, 2022
Impact Sales, Inc. hires Jeff O’Donnell as CEO

… Oakdale-based Impact Group, a technology and IT consulting firm and service provider for small- and mid-sized business, announced the appointment of Joe Simon as president and chief operating officer and that CEO Jeff O’Donnell plans to step away from day-to-day operations.

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