INSIGHT2PROFIT

INSIGHT2PROFIT

Pricing strategy consulting and profitability optimization

Overview

Insight2Profit provides pricing strategy and profit-optimization consulting for B2B companies, offering end-to-end support from data analysis to implementation of pricing changes. It analyzes client data (invoice patterns and competitive intelligence) to design bespoke pricing, value-based pricing, and margin management, and it offers the QoP® service for buy-side and sell-side evaluations in M&A, plus custom software like price management, CPQ tools, and AI/ML pricing engines integrated with ERP/CRM. Unlike firms that rely on generic tools, it uses client-specific data and delivers execution capability rather than just advice, supported by technology-enabled services. Its goal is sustainable profit growth and EBITDA improvement by aligning pricing with market conditions and business objectives.

About INSIGHT2PROFIT

Simplify's Rating
Why INSIGHT2PROFIT is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

AI & Machine Learning

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Cleveland, Ohio

Founded

2006

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Simplify's Take

What believers are saying

  • March 2026 Matrix Adhesives support and November 2025 PlayPower work show active deal-flow.
  • August 2026 website updates signal ongoing investment in pricing intelligence and thought-leadership content.
  • Carl Will joined as CEO in 2022, bringing McKinsey, GE, and industrial operating experience.

What critics are saying

  • Revenue depends on transaction cycles; a PE slowdown cuts QoP and diligence work quickly.
  • By 2027, generative-AI pricing copilots from software vendors can collapse consulting margins.
  • A misstep replacing Ryan White's founder relationships risks client churn and staff defections.

What makes INSIGHT2PROFIT unique

  • INSIGHT2PROFIT marries pricing consulting with implementation software, unlike slide-deck advisors or standalone CPQ vendors.
  • Its Quality of Pricing® work spans buy-side diligence, sell-side exits, and post-close value creation.
  • The firm targets middle-market B2B clients and private equity portfolios across industrials, healthcare, and distribution.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Company Equity

Tuition Reimbursement

Paid Vacation

Growth & Insights and Company News

Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-3%
INSIGHT2PROFIT
Nov 6th, 2025
INSIGHT2PROFIT Partnered with PlayPower to Provide Sell-Side Support

INSIGHT2PROFIT partnered with PlayPower to provide sell-side support. SVP Transaction Services INSIGHT2PROFIT Phone (440) 646-9490 INSIGHT2PROFIT ("INSIGHT") is pleased to congratulate Littlejohn & Co ("Littlejohn"), a private equity firm focused on middle-market control investments, on its sale of PlayPower ("PlayPower"), a commercial playground and recreational equipment manufacturer. Announced November 3, 2025, INSIGHT is proud to have partnered with PlayPower to provide sell-side diligence support during the transaction process. PlayPower is the world's largest commercial playground and recreational equipment manufacturer, with a family of brands dedicated to enabling people of all ages to experience the power of play. Their brands deliver full manufacturing capabilities, including rotational molding, metal fabrication and finishing, woodworking, soft goods assembly, fiberglass molding, and rope design and engineering. With manufacturing facilities in the United States, Mexico and Europe, PlayPower creates inspiring, innovative play solutions for all communities worldwide. For more information, visit https://playpower.com/ About INSIGHT2PROFIT. INSIGHT2PROFIT, a DFW Capital Partners portfolio company, is a leader in driving strategic pricing, profitability, and commercial excellence, helping businesses accelerate growth and optimize financial outcomes. By integrating cutting edge intelligence, strategy, and technology, Profit, LLC transform big insights into real-world solutions that drive revenue, grow EBITDA, and maximize ROI. Profit, LLC has spent nearly two decades helping private equity and company leaders achieve EBITDA growth across the investment cycle - buy, hold, exit. By leveraging data-backed insights, Profit, LLC quickly identify and validate value creation opportunities that drive both immediate and sustainable profit growth. INSGHT2PROFIT delivers tangible business results by developing and implementing data-driven pricing strategies and tailored technology solutions to help clients achieve continuous profit improvement. Headquartered in Cleveland, with regional offices in Chicago and Columbus, INSIGHT2PROFIT continues to be a trusted advisor for companies looking to unlock their profit potential. For more information, visit https://www.insight2profit.com.

The Business Journals
Jul 12th, 2022
Insight2profit hires Carl Will as CEO

Pricing consultancy Insight2Profit has named Carl Will as its new CEO.

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