iRobot

iRobot

Designs consumer robotics for home cleaning

Overview

iRobot designs and builds consumer robots for homes, with its flagship Roomba vacuum series and other smart cleaning devices. The products use sensors, cleaning mechanisms, and onboard mapping/navigation systems to move around a home, map rooms, plan efficient cleaning paths, and automatically return to a dock for charging. This combination of cleaning tech, mapping and navigation lets users maintain homes with less manual effort. Compared with competitors, iRobot has a long-running consumer focus and a well-known brand built on Roomba since 2002, with a broad line of devices that integrate cleaning, smart-home sensing, and home-health features. The company aims to make home maintenance easier and healthier to live in by automating routine cleaning, while expanding access to home robotics and operating within its stated values of inclusiveness and equal opportunity.

About iRobot

Simplify's Rating
Why iRobot is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Robotics & Automation

AI & Machine Learning

Consumer Goods

Company Size

501-1,000

Company Stage

IPO

Headquarters

Atlantic City, New Jersey

Founded

1990

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Simplify's Take

What believers are saying

  • July 7, 2026 launched Electro Plus, opening a new hard-floor category.
  • Five 2026 Roombas add roller mopping, self-washing docks, and tighter-body designs.
  • Japan Mini sold well by February 2026, validating localized products and premium pricing.

What critics are saying

  • Picea Robotics owns iRobot after January 2026 bankruptcy; shareholder equity was wiped out.
  • Roborock, Ecovacs, and Dreame crushed U.S. share in 2026 with cheaper hardware.
  • If July 2026 launches miss, iRobot becomes a Chinese-owned licensing shell, not a brand.

What makes iRobot unique

  • Roomba brand still owns category mindshare from the 2002 original vacuum.
  • iRobot’s 2026 lineup centers on compact LiDAR navigation and obstacle avoidance.
  • Japan-specific Mini and Plus 515 models fit tight homes better than rivals.

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Funding

Total Funding

$350.3M

Above

Industry Average

Funded Over

6 Rounds

Post IPO Equity funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Equity Funding Comparison
Coming Soon

Benefits

Health, dental, & vision coverage

HSA & FSA

401(k) contributions

Employee Stock Purchase Plan

Life & disability insurance

Generous time off

Great discounts

iRobot product discounts

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
CNET
Aug 4th, 2026
Get your weekends back with the Ecovacs Deebot T50 and Save $101, today only.

Get your weekends back with the Ecovacs Deebot T50 and Save $101, today only. Sit back while this combination vacuum and mop cleans your floors for you. Priya Tiwari is a deals writer at CNET, bringing four years of diverse content experience... Read full bio August 4, 2026, 8:01 am ET Save $101: Get your weekend back and grab the Ecovacs Deebot T50, which is down to $349 from its usual price of $450 now. The $101 off deal is active only for today, so hurry and grab it before the deal expires or stock runs out. Ecovacs Deebot T50 Max Pro robot vacuum $349 (original price: $450). Designed specifically for homes with pets, carpets and everyday messes, the robot uses Blast technology to mix powerful suction with strong airflow, lifting deep dust from carpets while quickly clearing away pet hair and crumbs. Its special brush design also helps stop long hair from getting tangled, which means less cleaning and maintenance for you. When it comes to cleaning floors, the robot vacuums your carpets first before it starts mopping to keep moisture away from your rugs. If it spots more carpets along the way, the mop pads lift up by 18mm (about 0.7 inches), while dual spinning pads scrub away tough stains on hard floors. It also has smart AI vision to spot household obstacles and change its cleaning path, plus an onboard camera that finds big stains and runs a double-pass mop over them. Alternatives you might like. While this AI vacuum smoothly adjusts its cleaning paths as your home changes, you might want to check out other choices, too. The iRobot Roomba Combo 10 Max earned CNET's title for best overall and best pickup across all floor types. As its expert Ajay Kumar noted, the Combo 10 Max aced the two toughest lab tests by mastering heavy-duty sand extraction and object avoidance. But at $1,350, it's definitely a splurge. Priya Tiwari Priya Tiwari is a deals writer at CNET, bringing four years of diverse content experience. She operates on the principle that "data never lies" and constantly seeks ways to understand and incorporate data into her writing. Outside of her professional pursuits, she enjoys solving or watching online murder mysteries. See full bio The latest from Priya. Deals guides. Phone & Carrier Deals Computers, Tablets, & Gaming Deals TV & Home Entertainment Deals Audio & Wearables Deals Retailer & Store Deals Home & Smart Tech Deals

Rhode Island Lawyers Weekly
Jul 15th, 2026
News story.

News story. Jul 15, 2026 Rhode Island Lawyers Weekly introduces dedicated legal technology coverage focused on practical challenges facing law firms and legal departments. Jul 14, 2026 Rhode Island Superior Court upheld an Idaho judgment despite the defendant's personal jurisdiction challenge over a lease dispute. Jul 13, 2026 This special section contains summaries of "important opinions" that were published in Rhode Island Lawyers Weekly in the first half of 2026. Jul 13, 2026 The 1st Circuit revived a securities fraud lawsuit alleging iRobot misled investors about regulatory approval prospects for its Amazon merger. Jul 13, 2026 Judge reduces a $2.2 million jury award in Great Point v. NE Fibers, finding lost sales commission damages from insulation defects were excessive. Jul 10, 2026 The Rhode Island Superior Court upheld the Narragansett zoning board's 1994 condition requiring a dwelling on Walcott Avenue to remain a single-family residence. Jul 9, 2026 The Rhode Island Supreme Court upheld a first-degree murder conviction, ruling that a detective's authentication of surveillance video was proper without a percipient witness. Jul 8, 2026 The Rhode Island Supreme Court affirmed denial of a motion to vacate a divorce judgment after lottery proceeds were ruled not marital property. Jul 7, 2026 The Rhode Island Ethics Commission found no conflict of interest for a Secretary of State employee seeking election to Middletown Town Council under the Code of Ethics. Jul 6, 2026 A Rhode Island District Court magistrate ruled that quitting due to feeling unable to perform job duties does not qualify as good cause for unemployment benefits under G.L. §28-44-17. Jun 30, 2026 A Rhode Island federal judge found a tip sharing claim against an adult venue plausible under the Fair Labor Standards Act. Jun 29, 2026 Rhode Island Supreme Court ruled a real estate seller cannot sue a buyer's attorney for breach of a purchase and sale agreement he never joined.

PR Newswire
Jul 7th, 2026
iRobot launches Roomba Electro Plus 5-in-1 cleaner and five new robot models

iRobot has unveiled its largest product expansion in years, introducing the Roomba Electro Plus, a cordless 5-in-1 hard floor cleaner priced at $399.99, alongside five new Roomba robot models. The Electro Plus uses electrolyzed water technology to sanitise floors, killing 99.99% of bacteria, viruses, fungi and germs using only tap water without chemicals or steam. It vacuums, mops and disinfects in one pass. The new robot lineup ranges from $599.99 to $999.99 and includes the Max 775 Combo Robot and Max 715 Vacuum Robot as the company's most advanced models. The Plus series robots are 46% smaller than previous generations, enabling them to navigate tighter spaces with as little as 9 cm clearance. All products are available for pre-sale on iRobot's website and will reach select retailers later this month.

PCMag
Jul 7th, 2026
iRobot eyes comeback with refreshed Roomba lineup, including cordless model.

iRobot eyes comeback with refreshed Roomba lineup, including cordless model. After a rough year, iRobot debuts its first non-robot cleaner alongside five new robot vacuums, including a high-end model with a mop cover and midrange models with a compact design. Senior Writer, Smart Home and Wearables OUR EXPERT With 10+ years of experience, Andrew covers smart home innovation and wearable tech, exploring the intersection of connected devices and daily life. Edited By: July 7, 2026 (Credit: iRobot) Just over a year after its last lineup refresh, iRobot is rolling out another new batch of robot vacuums. This time, alongside those five new bots, the company is debuting its first non-automated cleaner, the Roomba Electro Plus, a cordless model that vacuums, mops, and disinfects simultaneously. As a company, iRobot has certainly had an eventful year. In fall 2025, it warned investors of a revenue shortfall before filing for bankruptcy in the winter. Thus, this new lineup comes with more pressure than usual as iRobot tries to get back on track. Available for preorder now and expected to hit retailers by the end of the month, here's a closer look at all of the latest hardware from the popular Roomba brand. The Roomba Electro Plus: versatile cordless cleaning. Despite cutting the robot out of the cleaning, the Roomba Electro Plus still packs a lot of features to make it easy to tidy up your home's floors. It brings over DirtDetect from the company's robot models, so it can automatically increase suction intensity when it passes over dirty areas. The mop cleans itself as it spins to minimize cross-contamination. Anti-tangle mechanisms on the roller work to keep the cleaner clear of hair. You May Also Like Keep Watching I Tested the Beatbot Sora 70 Robotic Pool Cleaner: How Well Does It Clean? (Credit: iRobot) Aside from basic vacuuming and mopping, the Electro Plus also disinfects without requiring a specific cleaning solution. Instead, you fill it with tap water, and the internal tank electrolyzes it to remove bacteria and other microorganisms without leaving chemical residue or streaks. The Electro Plus even has a base station that washes and dries the mop when you're done, so it brings over a lot of conveniences from the company's robot models to its first manually powered machine. It's also more affordable than most of the company's robots at $399.99. High-End robots: increased power and refined design. Compared with some of the company's previous offerings, the new high-end Roomba Max 775 Combo Robot + AutoWash Dock has a lot of advantages. It does away with the mop pad on the robot arm, and replaces it with a spinning mop that looks similar to a paint roller. Mops with a similar design have excelled in its stress testing. While the mops on the company's previous combo models weren't as effective at removing tough stains, they avoided contact with carpets thanks to the robot arm lifting the mop up and away from the floor and resting it on top of the robot's body. The 775 replicates this functionality in function rather than form and has a plastic cover that automatically extends over the mop roller when the bot begins traversing carpets. The existing Roomba 705 Combo has a similar roller mop, but the company says that the design of the 775 improves the customer experience further. The 775 has a roller mop and a retractable mop cover (Credit: iRobot) Otherwise, the 775 has a base station that washes and dries the mop and empties the dustbin. It has DirtDetect and will heat water in its internal tank before mopping. It carries forward the AI-based obstacle avoidance that past Roombas have used to excel at moving nimbly around cat toys and cords. While it does look like a more capable combo model than past high-end Roombas, it doesn't offer much to distinguish it from premium hybrids from other companies. Ecovacs models, for example, have a similar roller mop design and capable obstacle avoidance. The 775 does look to have an advantage on pricing. At $999.99, it undercuts the $1,099.99 price of one recent favorite from Ecovacs with similar specs, the Deebot X11. The 775 in action (Credit: iRobot) Oddly, iRobot doesn't specify the suction of the 775, just noting that it's four times as powerful as the Roomba 105 from the previous batch of models. Given that the 105 was the entry-level unit from that batch, the boost in suction to this new high-end model feels modest. iRobot specified the suction on some models when launching the last batch, and while I've called suction power in Pascals an overrated stat, I still appreciated the transparency. Alongside the 775, iRobot is launching the vacuum-only Roomba Max 715 Vacuum Robot + AutoEmpty Dock for $699.99. The 715 looks to have the same suction and smarts as the 775, minus the mop-specific features. Both promise three months of hands-free operation, which is impressive, as most other hybrids last for one to two months on their own. Midrange models: compact frames to fit more spaces. In addition to the new 700 models, iRobot is launching three new midrange models: the $799.99 Roomba Plus 575 Combo + AutoWash Dock, the $699.99 Roomba Plus 515 Combo + AutoWash Dock, and the $599.99 Roomba Plus 415 Combo + AutoWash Dock. Each bot is 46% more compact than the 505 from the previous lineup, according to iRobot. Prior to these models, all of iRobot's bots have had similar dimensions for years. With a more compact frame, they'll fit under furniture and into the narrow gaps in apartment floor plans more easily. The 575 has spinning mop pads that lift up when it traverses carpet. (Credit: iRobot) Otherwise, all three have a self-emptying base station that also washes and dries the mops after a run. They all use two spinning mop pads instead of the new roller mop on the 775. All three also have obstacle avoidance, SmartScrub for added pressure to the mops, and anti-tangle brushrolls. The models differ in suction power, with small steps down as the price lowers. Again, iRobot doesn't specify exact numbers, but the 575 is 3.5 times stronger than the 105, the 515 is three times stronger, and the 415 is 2.8 times stronger. The 575 can also extend its mops to the side, lift itself over obstacles, and has the more advanced AI-powered obstacle detection of the high-end models. The 515 has longer battery life and hot-water mop washing at the base station as advantages over the 415. Outlook: aiming for a rebound. Aside from the issues on the business side, iRobot also hasn't had a Roomba top its list of favorite robot vacuums in a long time. That said, the older Roomba j9+ is still near the top thanks to the obstacle-avoidance tech that's carrying over to these new models. The Roomba Combo 10 Max suffered from a dated mop design and lackluster suction power. The roller mop on the 775 should be a step in the right direction, and while I'm disappointed that the company didn't offer more specific assurance on suction power, an improved design could make a big difference in its rigorous testing process. All of Roomba's 2026 robot vacuums (Credit: iRobot) iRobot almost certainly needs a hit from this group of products, and the company added versatility to its lineup with a manual cleaner in search of one. PC Magazine'll put the models to the test soon to see whether any deserve to be at the top of your wishlist the next time you upgrade your home's cleaning tools. About its expert. Andrew Gebhart Senior Writer, Smart Home and Wearables Experience I'm PCMag's senior writer covering smart home and wearable devices. I've been reporting on tech professionally for nearly a decade and have been obsessing about it for much longer than that. Prior to joining PCMag, I made educational videos for an electronics store called Abt Electronics in Illinois, and before that, I spent eight years covering the smart home market for CNET. I foster many flavors of nerdom in my personal life. I'm an avid board gamer and video gamer. I love fantasy football, which I view as a combination of role-playing games and sports. Plus, I can talk to you about craft beer for hours and am on a personal quest to have a flight of beer at each microbrewery in my home city of Chicago. Areas of Expertise Latest By Andrew Gebhart

CNET
Jul 7th, 2026
iRobot's first wet-dry mop uses electricity to disinfect your floors, chemical-free.

iRobot's first wet-dry mop uses electricity to disinfect your floors, chemical-free. iRobot's new five-in-one floor cleaner can disinfect your floors without using any chemicals or cleaning fluids. Ajay Kumar July 7, 2026 7:05 a.m. PT iRobot may be best known for its robot vacuums, but like competitors Dreame and Roborock, it's also getting into the wet-and-dry mopping category. The Roomba Electro Plus is the company's first non-robot vacuum product, but it's also another first: It uses electricity to clean and disinfect hard floors instead of a traditional cleaning solution. "The device uses tap water, which contains naturally occurring free chlorine," said Adam Pope, iRobot chief engineer and vice president, in a video interview with me. "A small electrical current creates hypochlorous acid from this chlorine, a safe and effective disinfectant applied to the roller and floor to kill germs." The Roomba Electro Plus is essentially creating electrolyzed water on demand that can be used in place of regular floor cleaners. According to Pope, it can kill 99.99% of bacteria, viruses, fungi and other germs without any added chemicals, toxins or steam, making it safe for pets and kids and environmentally friendly. I asked Pope if it would still take a cleaning solution for those who preferred a particular scent, for example, and he told me that while a standard cleaning solution isn't compatible, an iRobot cleaning solution would be available. In other respects, the Electro Plus is more of a traditional wet-and-dry cleaner, though it comes with all the bells and whistles Etoetechnologies has come to expect from similar units Etoetechnologies has tested, such as the Roborock F25 Ultra. It has the PowerSpion roller mop Etoetechnologies has seen on iRobot's robot vacuums, with automatic dirt detection that adjusts roller speed and water flow for deeper cleaning. The rollers use anti-hair wrap technology, and the included docking station automatically heats, washes, dries and sanitizes the mop when you press a button after docking it. According to iRobot, it can be controlled with just one hand because, like the F25 Ultra, it has powered assistance wheels and is fairly lightweight. The design can lie flat up to 180 degrees to get under furniture, and its battery life should last for around 35 minutes in the eco-mode setting. The Roomba Electro Plus will cost $400 at launch and will be available starting July 7. An all-new robot vacuum lineup. Also new from iRobot is a whole lineup of robot vacuums, replacing parts of the company's existing lineup. At the top is the Roomba Max 775 Combo Robot Plus AutoWash Dock. Priced at $1,000, it's the most advanced model in the lineup, with lidar, 3D mapping and advanced obstacle recognition and avoidance for pet zones, cords, shoes and more. It's also designed for power mopping, with the same PowerSpin roller mop as the Electro, 167-degree-Fahrenheit hot water cleaning, a self-emptying docking station and bagged waste collection with carbon odor control. The 775 Combo also comes with a companion, the Roomba Max 715 Vacuum Robot Plus AutoEmpty Dock, for $700. It has the same suction and vacuum performance, as well as the docking station, but it won't include mopping capabilities. The Roomba 575 Vacuum Robot Plus AutoEmpty Dock is a $700 vacuum-only model, but aside from mopping, it offers most of the same navigation and obstacle-avoidance features. It should last for three months without needing to empty with the included docking station. The Roomba 515 Combo Plus AutoWash will cost $700 and offers a more compact design that fits under furniture more easily, as well as a longer battery life of up to 295 minutes (almost 10 hours). iRobot says it can clean up to 2,000 square feet on a single charge. It also has an onboard water tank for its mopping pads, lidar mapping and a self-cleaning docking station for washing and drying the mops. On the more mid-price end is the Roomba Plus 415 Combo Plus AutoWash Dock at $600. It has the same compact body as the 515 Combo, which is 46% more compact, and also comes with dual-spinning mopping pads, pad dry and lidar navigation. These robots are availbile for preorder now through iRobot. Kitchen and household guides. Appliances AJAY KUMAR Ajay has worked in tech journalism for over a decade as a reporter, analyst, product reviewer, and editor. He got his start in consumer tech, breaking Android news at Newsweek before going to PCMag, where he reviewed hundreds of smartphones, battery packs, and chargers as a Mobile Analyst. He also worked at Lifewire, a Dotdash Meredith brand, as a Tech Commerce Editor, putting together tested best-of lists and assigning product reviews across categories including smart home, uninterruptible power supplies, generators, and automotive tech. Most recently, he was Section Editor, Mobile at Digital Trends, spearheading his team's coverage of breaking news, features, reviews, roundups, deals, and more across a variety of mobile products, including phones, wearables, VR headsets, batteries, and chargers. If you want Ajay's advice about anything tech, especially solar panels, UPS, batteries, EVs, and charging technology, you can reach him at [email protected]. See full bio

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