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illumin
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Advertising automation platform for omnichannel campaigns
illumin
Work Here?
Advertising automation platform for omnichannel campaigns
Overview
Illumin provides an advertising automation platform for planning, executing, and optimizing omnichannel digital campaigns. Its flagship product, illumin, uses the Journey Canvas a visual, code-free workflow that lets advertisers map and influence the entire customer journey across connected TV, online video, display, and social. The platform combines planning, activation, and optimization in one system and earns revenue as a percentage of the advertiser spend managed through it. Its goal is to help advertisers automate and optimize their marketing across the full customer journey to improve the efficiency and effectiveness of ad spend.
About illumin
Industries
Data & Analytics
Enterprise Software
Company Size
201-500
Company Stage
IPO
Headquarters
Boston, United Kingdom
Founded
2009
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Simplify's Take
What believers are saying
- Q2 2026 revenue hit C$50.2 million, up 52% year over year.
- Exchange revenue grew 108% in Q2 2026, showing strong customer and spend momentum.
- Adjusted EBITDA improved to C$2.0 million in Q2 2026, supporting operating leverage.
What critics are saying
- Q1 2026 gross margin fell to 35.4%, exposing weak economics versus revenue growth.
- February 2026 board resignations and a smaller board signal governance instability.
- If exchange mix keeps expanding, margins compress and EBITDA stays fragile through 2026.
What makes illumin unique
- illumin’s Journey Canvas unifies planning, execution, and optimization across channels.
- Its exchange and self-serve stack gives marketers control without traditional DSP complexity.
- The May 2026 Cint partnership adds in-flight brand-lift measurement inside campaign setup.
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Funding
Total Funding
$70.5M
Above
Industry Average
Funded Over
3 Rounds
Benefits
Flexible Work Hours
Hybrid Work Options
Meal Benefits
Health Insurance
Dental Insurance
Vision Insurance
Mental Health Support
Health Savings Account/Flexible Spending Account
Life Insurance
Disability Insurance
Growth & Insights and Company News
6 month growth
↑ 3%1 year growth
↑ 2%2 year growth
↑ 5%AcuityAds has announced the appointment of Elliot Muchnik as Chief Finance Officer of the company.
illumin is Hiring for 5 Jobs on Simplify!
Find jobs on Simplify and start your career today
About illumin
Industries
Data & Analytics
Enterprise Software
Company Size
201-500
Company Stage
IPO
Headquarters
Boston, United Kingdom
Founded
2009
illumin is Hiring for 5 Jobs on Simplify!
Find jobs on Simplify and start your career today