Overview

Illumix specializes in augmented reality (AR) technology, focusing on creating engaging digital experiences that blend the virtual and real worlds. Their products include AR games and platforms that utilize advanced techniques in computer vision and deep learning. Users can interact with these experiences through mobile devices, making the technology accessible and engaging. Unlike many competitors, Illumix not only develops AR games but also licenses its technology to other businesses, allowing for a broader application of their innovations in both entertainment and e-commerce. The company's goal is to enhance digital engagement for consumers and brands alike, providing interactive solutions that transform how people experience products and entertainment.

Simplify's Take

What believers are saying

• Increased AR adoption in e-commerce boosts demand for Illumix's interactive shopping experiences.
• Advancements in mobile AR technology enable more sophisticated applications for Illumix.
• AI integration with AR creates personalized user experiences, benefiting Illumix's offerings.

What critics are saying

• Increased competition in AR gaming could challenge Illumix's market share.
• Rapid AR technological advancements may render Illumix's offerings obsolete without continuous innovation.
• Consumer privacy concerns related to AR data collection could decrease user engagement.

What makes Illumix unique

• Illumix blends gaming with advanced AR, computer vision, and deep learning technologies.
• The company powers successful AR games, merging digital experiences with the real world.
• Illumix's AR solutions enhance digital engagement in entertainment and e-commerce sectors.

Help us improve and share your feedback! Did you find this helpful?

YesNo

Funding

Total Funding

$29.6M

Above

Industry Average

Funded Over

2 Rounds

Notable Investors:

Lightspeed Venture Partners

Notable Investors:

Lightspeed Venture Partners

$18,000,000

Series A

Mar 2023

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.

Series A Funding Comparison

Above Average

Industry standards

Ind Avg. $15M

$3.7M

$5M

$8.2M

$15M

$18M

$30M

View all funding stages