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Imagine Communications provides technology for the media and entertainment industry, focusing on TV broadcasters and MVPDs. It offers advertising tech, playout, automation, and IP/SDI networking equipment. The products combine hardware and software to manage and monetize TV content, with the Selenio Network Processor as a flagship component. They differentiate themselves with an end-to-end platform, large-scale ad spend and impressions managed, and active engagement in industry events and thought leadership.
Industries
Data & Analytics
Hardware
Enterprise Software
Entertainment
Company Size
501-1,000
Company Stage
Series B
Total Funding
$24.7M
Headquarters
Plano, Texas
Founded
1922
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Total Funding
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ELTA TV modernizes playout with Imagine Communications for coverage of record-breaking global football tournament. September 10th, 2026 Integrated workflow delivers reliable, fast-turnaround sports operations for demanding live coverage and 24/7 programming. TAIPEI, Taiwan - ELTA Technology Co., Ltd., a leading Taiwanese sports and entertainment broadcaster, has modernized its playout facility with an integrated solution centered on Imagine Communications' industry-proven ADC(TM) automation and Nexio+(TM) AMP video servers. Deployed ahead of this year's global football tournament, the new system enabled reliable, fast-turnaround coverage while helping ELTA reduce operational risk during one of the year's highest-profile live sports events. Founded in 2000 and based in Taipei, ELTA delivers multiscreen digital services through Chunghwa Telecom MOD and its own OTT service, ELTA.tv. Its extensive sports offering includes coverage of the FIFA World Cup, the Olympic Games, the NBA, Major League Baseball, and Formula 1. ELTA's programming also includes Taiwanese, Chinese, Korean, and Japanese dramas and popular variety shows. To prepare its playout operation for the tournament and ongoing 24/7 programming, ELTA was looking to upgrade its legacy Imagine automation with a modern platform and seamless workflow environment capable of supporting daily live recording and rapid-turnaround playout. The project moved ELTA to a fully integrated automation and ingest environment built around high-performance video servers and scalable, high-availability shared storage technology. "Our viewers expect seamless access to the biggest moments in sports, and coverage of this year's World Cup placed exceptional demands on our operation," said Sally Chen, Founder & Chairwoman, ELTA Technology. "Imagine gave us a stable platform that was ready before kickoff and familiar to our operators from day one. By preserving the workflows our teams already know, we were able to minimize retraining and turn around live content quickly and confidently throughout the event." At the center of the upgraded facility, Imagine's widely deployed ADC automation coordinates channel playout, while high-efficiency Nexio+ AMP video servers manage content from ingest to air. Imagine IOX(TM) Express provides scalable, high-availability shared storage, and Motion(TM) asset manager software automates media movement between storage and playout. A Platinum(TM) VX 288 x 288 router handles signal distribution across the facility. In ELTA's modernized master control room, an SNP-XL with Master Control Lite (MCL) personality is configured as a dual downstream keyer (DSK) with 4K up/down conversion and frame rate conversion functionality. The SNP DSK supports a full 10-bit UHD resolution data path, including 10-bit UHD graphics and keys, as well as HDR operation for graphics. Together, these tightly integrated Imagine technologies support five ingest and five playout channels. The new playout system at ELTA was implemented in association with local Imagine partner and systems integrator Interactive Digital Technologies (IDT). "ELTA has relied on Imagine technology for many years, and this latest investment reflects its confidence in the stability of our systems and the responsive local support provided by our Taiwan partner, IDT," said Mathias Eckert, SVP and GM EMEA and APAC, Imagine Communications. "Working together, we completed the upgrade ahead of the tournament, giving ELTA a smooth path to a more productive and resilient operation without adding unnecessary complexity." Imagine automation powers more than 10,000 channels at hundreds of sites around the world, and global usage of its proven playout solutions exceeds 26 million hours every month. The company's playout portfolio offers a solution for every customer (broadcast, streaming, news), every operational need (ingest, integrated playout, unified origination, master control and branding, automation), and every deployment model (SDI, hybrid, ST 2110, cloud). IBC2026 attendees can experience all the latest advances in Imagine's playout and channel origination portfolio at the RAI Amsterdam, Sept. 11-14, Stand 1.B73. 11-14th Sep 2026 Amsterdam, Netherlands IBC2026. Whatever is on your IBC2026 wish list, chances are good you'll find it here - the only booth at the RAI showcasing a full portfolio of Make TV and Monetize TV solutions.
Imagine Communications to showcase upgrades to XVR servers at IBC2026. Published 4 hours ago Real-time graphics, AI-driven operations, and MXL interoperability expand high-density media server into a fully integrated channel engine DENVER - At IBC2026 (Sept. 11-14, RAI Amsterdam, Stand #1.B73), Imagine Communications has announced that it will be demonstrating the latest advances to its XVR high-density media server, which has already been successfully deployed for production, playout, and news operations across the industry. New capabilities include real-time graphics and master control switching - delivering a true integrated playout chain. "We're proud of the success XVR has achieved in the marketplace, building on the industry's transition to IP-based workflows, including ST 2110 and the cloud," said Darren Gallipeau, senior product director at Imagine Communications. "With the addition of real-time graphics, newsroom connectivity, and next-gen AI and MXL capabilities, XVR becomes a full-fledged integrated channel engine. Whether deployed on-premises or in the cloud, it is the fastest path to launching a new channel or refreshing an existing one." During the show, Imagine will also demonstrate Media Exchange Layer (MXL) interoperability and AI-augmented playout operations, further establishing XVR as a full-featured integrated channel engine designed from the ground up for high-frequency, fast-turnaround broadcast workflows. Building on more than 30 years of playout innovation, XVR is equally suited to on-prem and cloud-based deployments and natively supports legacy and modern media and interface formats from SDI to MXL. This high-density media server integrates cleanly into modern plants through open APIs and native HTML5 interfaces. In addition, as part of the Imagine Aviator ecosystem, XVR deployment, content, and playlist workflows are available through Model Context Protocol (MCP), so that agentic AI systems can launch and monitor channels and manage content - enabling media organizations to further modernize operational profiles. At IBC, Imagine will demonstrate how the latest XVR capabilities empower a full suite of channel-origination workflows using the same core engine. Those include: The professional video industry's #1 source for news, trends and product and tech information. Sign up below.
Imagine Communications unveils latest control portfolio advances. 04/09/2026 At IBC2026 (stand 1.B73), Imagine Communications is showcasing the latest advances in its broad portfolio of industry-proven control tools that enable users to seamlessly manage, monitor and orchestrate IP, cloud and hybrid operations and build a practical path to AI-enabled workflows and future Dynamic Media Facilities (DMF). New at IBC2026 is Magellan PanelFlex, the next generation of operator-focused, freeform control surfaces for Imagine's widely deployed Magellan Control System. Fully context-based, Magellan PanelFlex adapts controls to dynamic production environments, ensuring operators always have access to the tools they need, exactly when they need them. Magellan PanelFlex enables freeform naming of signals at every operating position, for every user, with no limits. The Magellan Control System delivers IP/SDI routing control and real-time monitoring and an operator-centric work surface that makes the IP technology underneath feel and act just like a traditional SDI router. Magellan PanelFlex adds a full ecosystem of advanced capabilities, including Magellan PanelFlex-Canvas - a powerful panel design environment that allows engineering users to sculpt the exact flow of control and information for each operating position. The Magellan PanelFlex real-time engine drives these canvases to operators through HTML5 web panels, dynamic integration onto multiviewer surfaces and familiar physical panels. "Our mission with Magellan PanelFlex is to put operators in full control and simplify the live event production process," said Adeel Ahmed, Senior Product Manager, Magellan Control System, at Imagine Communications. "From reassigning name sets to reconfiguring buttons on individual control surfaces, everything is just a click away - so the show goes faster and smoother." In keeping with Imagine's commitment to open interfaces and protocols, Magellan PanelFlex-AI organises and curates all key system information into an agentic-enabling Model Context Protocol (MCP) interface, allowing AI systems to quickly follow and act upon status and information from the live system. New capabilities across the control portfolio. Imagine is introducing these MCP interfaces across its portfolio of workflow-optimised control technologies, which together form the software layer that connects operators to content and infrastructure and provides a practical foundation for the next generation of media operations. For systems deployment and management, Imagine's Aviator Orchestrator streamlines activities across on-premises, cloud and hybrid environments, creating a practical bridge to the DMF vision. Augmenting Imagine control capabilities, the software-defined Prismon multiviewer provides centralised monitoring, fast diagnostics and unlimited scalability - helping operators maintain confidence in modern media workflows by enabling easy management of all displays from a single intuitive interface. Underpinning the full portfolio, Imagine has extended Prometheus monitoring endpoints across its product suite, enabling users to integrate with IT-standard observability platforms such as Grafana. Imagine's Professional Services team works directly with customers to build tailored dashboards for at-a-glance visibility across the entire facility. "Our customers are managing increasingly complex facilities with shrinking operational teams, and our control portfolio is designed for exactly that challenge," said John Mailhot, Senior Vice President, Product Management, at Imagine Communications. "We build to open interfaces and standard protocols, so we can provide customers with systemic monitoring and unified visibility leveraging available IT tools, rather than asking them to adopt something proprietary. At IBC, we'll be demonstrating how those same open interfaces provide a foundation for AI-enabled workflows, making trusted systems smarter, faster and easier to run." Imagine will demonstrate Magellan PanelFlex alongside its full control portfolio and AI-enabled technologies at its IBC2026 stand (1.B73).
IBC 2026: Imagine Communications Debuts Magellan PanelFlex. 03/09/2026 Imagine Communications will showcase the Magellan PanelFlex control surface and other control portfolio updates at IBC2026 (Stand 1.B73, RAI Amsterdam, September 11-14). Magellan PanelFlex is a context-based, freeform control surface for the Magellan Control System, adapting controls to production environments and enabling freeform signal naming at every operating position. It includes Magellan PanelFlex-Canvas, a panel design environment allowing engineering users to configure control and information layouts for each operating position, driven to operators through HTML5 web panels, multiviewer surfaces, and physical panels. Magellan PanelFlex-AI organizes system information into a Model Context Protocol (MCP) interface for AI system integration. Our mission with Magellan PanelFlex is to put operators in full control and simplify the live event production process, says Adeel Ahmed, Senior Product Manager, Magellan Control System, Imagine Communications. From reassigning name sets to reconfiguring buttons on individual control surfaces, everything is just a click away - so the show goes faster and smoother. Also on show are Aviator Orchestrator for deployment and management across on-premises, cloud, and hybrid environments; the Prismon multiviewer for centralized monitoring and display management; and extended Prometheus monitoring endpoints across the Imagine portfolio for integration with observability platforms such as Grafana. Our customers are managing increasingly complex facilities with shrinking operational teams, and our control portfolio is designed for exactly that challenge, says John Mailhot, Senior Vice President of Product Management, Imagine Communications. 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Imagine Communications unveils latest Control Portfolio advances at IBC2026 with debut of Magellan PanelFlex(TM). Next-Generation Freeform Control Surfaces Lay the Foundation for AI-Enabled Media Operations Fully context-based, Magellan PanelFlex adapts controls to dynamic production environments, ensuring operators always have access to the tools they need Magellan PanelFlex adds a full ecosystem of advanced capabilities At IBC2026 (Sept. 11-14, RAI Amsterdam, Stand #1.B73), Imagine Communications is showcasing the latest advances in its broad portfolio of industry-proven control tools that enable users to seamlessly manage, monitor, and orchestrate IP, cloud, and hybrid operations and build a practical path to AI-enabled workflows and future Dynamic Media Facilities (DMF). New at IBC2026 is Magellan PanelFlex(TM), the next generation of operator-focused, freeform control surfaces for Imagine's widely deployed Magellan(TM) Control System. Fully context-based, Magellan PanelFlex adapts controls to dynamic production environments, ensuring operators always have access to the tools they need, exactly when they need them. Magellan PanelFlex enables freeform naming of signals at every operating position, for every user, with no limits. The Magellan Control System delivers IP/SDI routing control and real-time monitoring and an operator-centric work surface that makes the IP technology underneath feel and act just like a traditional SDI router.Magellan PanelFlex adds a full ecosystem of advanced capabilities, including Magellan PanelFlex-Canvas - a powerful panel design environment that allows engineering users to sculpt the exact flow of control and information for each operating position. The Magellan PanelFlex real-time engine drives these canvases to operators through HTML5 web panels, dynamic integration onto multiviewer surfaces, and through familiar physical panels. "Our mission with Magellan PanelFlex is to put operators in full control and simplify the live event production process," said Adeel Ahmed, senior product manager, Magellan Control System, at Imagine Communications. "From reassigning name sets to reconfiguring buttons on individual control surfaces, everything is just a click away - so the show goes faster and smoother." In keeping with Imagine's commitment to open interfaces and protocols, Magellan PanelFlex-AI organizes and curates all key system information into an agentic-enabling Model Context Protocol (MCP) interface, allowing AI systems to quickly follow and act upon status and information from the live system. New Capabilities Across the Control Portfolio Imagine is introducing these MCP interfaces across its portfolio of workflow-optimized control technologies, which together form the software layer that connects operators to content and infrastructure and provides a practical foundation for the next generation of media operations. For systems deployment and management, Imagine's Aviator(TM) Orchestrator streamlines activities across on-premises, cloud, and hybrid environments, creating a practical bridge to the DMF vision. Augmenting Imagine control capabilities, the software-defined Prismon(TM) multiviewer provides centralized monitoring, fast diagnostics, and unlimited scalability - helping operators maintain confidence in modern media workflows by enabling easy management of all displays from a single intuitive interface. Underpinning the full portfolio, Imagine has extended Prometheus monitoring endpoints across its product suite, enabling users to integrate with IT-standard observability platforms such as Grafana. Imagine's Professional Services team works directly with customers to build tailored dashboards for at-a-glance visibility across the entire facility. "Our customers are managing increasingly complex facilities with shrinking operational teams, and our control portfolio is designed for exactly that challenge," said John Mailhot, senior vice president, productmanagement, at Imagine Communications. "We build to open interfaces and standard protocols, so we can provide customers with systemic monitoring and unified visibility leveraging available IT tools, rather than asking them to adopt something proprietary. At IBC, we'll be demonstrating how those same open interfaces provide a foundation for AI-enabled workflows, making trusted systems smarter, faster, and easier to run." Imagine will demonstrate Magellan PanelFlex alongside its full control portfolio and AI-enabled technologies at its IBC2026 stand
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Industries
Data & Analytics
Hardware
Enterprise Software
Entertainment
Company Size
501-1,000
Company Stage
Series B
Total Funding
$24.7M
Headquarters
Plano, Texas
Founded
1922
Find jobs on Simplify and start your career today