Overview

Immowelt operates a real estate marketplace and CRM provider in Germany, Austria, and Switzerland, linking sellers, landlords, agents, and buyers through listings and SaaS tools. It lets users search and list properties online, with revenue from listings fees and subscriptions for estatePro, EstateOffice, and EstateSmart that help manage listings, leads, office tasks, and marketing. It differentiates itself by offering an integrated classifieds platform and real estate software within one ecosystem, backed by strategic acquisitions and ownership by the AVIV Group under Axel Springer. Its goal is to stay a leading end-to-end platform that supports property searches and transaction workflows for both professionals and consumers.