Impossible Foods

Impossible Foods

Produces plant-based meat and dairy alternatives

About Impossible Foods

Simplify's Rating
Why Impossible Foods is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Food & Agriculture

Company Size

501-1,000

Company Stage

Late Stage VC

Total Funding

$1.9B

Headquarters

Redwood City, California

Founded

2011

Overview

Impossible Foods creates plant-based alternatives to meat, dairy, and fish, aiming to transform the global food system. Their products, like the Impossible™ Burger, are designed to replicate the taste and texture of traditional animal products using specific plant ingredients. This approach allows them to cater to meat lovers while promoting sustainability. Unlike many competitors, Impossible Foods focuses on understanding consumer preferences and recreating familiar food experiences without using animals. Their goal is to secure a sustainable future for food production while providing delicious options for consumers.

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Simplify's Take

What believers are saying

  • Growing consumer interest in plant-based diets boosts demand for Impossible Foods' products.
  • The plant-based meat market is projected to reach $8.3 billion by 2025.
  • Impossible Foods secured $500 million in new funding, enhancing growth potential.

What critics are saying

  • Consumer skepticism towards GMOs may impact acceptance of Impossible Foods' heme protein.
  • Increasing competition in the plant-based market could dilute Impossible Foods' market share.
  • Regulatory hurdles in the EU may delay expansion plans for Impossible Foods.

What makes Impossible Foods unique

  • Impossible Foods uses heme protein for realistic meat-like flavor in plant-based products.
  • The company launched Impossible Burger in 2016, a pioneer in plant-based meat alternatives.
  • Impossible Foods focuses on sustainability, aiming to transform the global food system.

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Funding

Total Funding

$1890.6M

Above

Industry Average

Funded Over

10 Rounds

Notable Investors:
Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Paid mission days - Get paid to spend two days a year reconnecting with our mission! Spend it in nature or team up with colleagues to serve local communities and contribute to the greater good.

Generous time off policy - We offer 4 weeks paid time off, 10 paid holidays, and 2 floating holidays, so you’ll be able to take the time you need to relax and recharge.

Health & wellness - To keep your body and mind healthy, we offer premium medical coverage, emotional support resources, and access to a fitness center at our Redwood City Headquarters

Generous equity package - We offer meaningful ownership in our company so all employees can share in Impossible Foods’ success.

Financial security - To help you feel financially supported, no matter what the future holds, we offer 401k plans, life insurance, and disability insurance.

Commuter benefits - Save hundreds per year on commuter fees.

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

-2%
Perishable News
Mar 14th, 2025
Impossible Foods Introduces Impossible Steak Bites - Its Meatiest Plant-Based Innovation

Impossible Foods has long established its mastery of both ingredient and flavor science, championing the use of nutrient-dense, plant-based ingredients to develop craveworthy meat - from plants.

Alt Meat
Mar 12th, 2025
Impossible wins big at first TASTY Awards

Impossible Foods came out on top, in terms of flavor and bite, in the first TASTY Awards competition hosted by the NECTAR, an alt-protein non-profit focused on gathering consumer sensory data.

VegNews
Mar 7th, 2025
Food News of the Week: Tom Brady's Vegan Gummies, Baileys Adds Oat Milk Liqueur, and Impossible Foods Enters the Steak Market

Leading plant-based brand Impossible Foods has launched a new product: Impossible Steak Bites.

VegNews
Mar 5th, 2025
Impossible Foods Introduces Protein-Packed Steak Bites

Impossible Foods has introduced its inaugural steak product, Impossible Steak Bites, at the Natural Products Expo West in Anaheim, CA.

Vegconomist
Feb 27th, 2025
Impossible Foods Hires Former Kraft Heinz Not Co. CEO Meredith Madden as Chief Demand Officer

Impossible Foods has named Meredith Madden as its new Chief Demand Officer, the company announced Monday.

There are no jobs for Impossible Foods right now.

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