Impossible Foods makes plant-based foods that mimic animal products like meat, dairy, and fish. Its main product is the Impossible Burger, a plant-based patty designed to taste and feel like meat to people who eat meat. The product works by using plant ingredients to recreate meat’s texture, flavor, and juiciness; it aims to release the same eating experience without using animals. The company differentiates itself by focusing on recreating meat experiences with plant science and a strong emphasis on sustainability, aiming to reduce animal farming’s environmental impact. Its goal is to transform the global food system by offering delicious plant-based alternatives that are better for people and the planet.
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Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$1.9B
Headquarters
Redwood City, CA
Founded
2011
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Starbucks to discontinue meat-free Breakfast Sandwich with Impossible Foods. By Anay Mridul Published on Nov 4, 2026 Last updated Nov 4, 2026 3 Mins Read US coffee chain Starbucks says it will remove the Impossible Breakfast Sandwich from its menu this month, ending a six-year relationship with the Californian plant-based meat pioneer. One of the most high-profile plant-based meat collaborations is coming to an end this month. Starbucks will phase out the Impossible Breakfast Sandwich, a vegetarian option featuring a plant-based meat patty from Impossible Foods, which has been on its US menu since 2020. "While we no longer offer the Impossible Breakfast Sandwich, our baristas would be happy to recommend an alternative sandwich," the company told Bloomberg, which broke the story. "We're proud to have partnered with Starbucks for more than six years to bring Impossible Sausage to breakfast lovers across the country," an Impossible Foods spokesperson told Green Queen. Impossible Breakfast Sandwich removal to worsen Starbucks's climate impact. The Impossible Breakfast Sandwich has been a fixture on the Starbucks menu since the start of the pandemic, and has been viewed as a way to court flexitarians looking to cut back on meat. It features an Impossible Sausage patty - made from a base of soy protein concentrate, sunflower oil, and coconut oil - topped with a cage-free egg and aged Cheddar cheese, all encased in a ciabatta bun. The meat-free sandwich isn't vegan-friendly, and offers 21g of protein and 3g of fibre, alongside 22g of fat (8g of which is saturated) and 420 calories. Starbucks, which has been on a turnaround mission under CEO Brian Niccol, told Bloomberg it regularly reviews its product offering and applies "various criteria to ensure we are meeting the needs of our customers and our business". The chain continues to sell meat-free options like an egg, pesto and mozzarella sandwich, but centre-of-the-plate plant-based proteins will no longer be on its menu starting next month. That said, the removal of a sustainable protein without any equivalent replacement would only worsen Starbucks's food-related climate footprint - the Impossible Sausage Patty takes up 80% less water and 46% less land, and lowers emissions by 73%. Tough going for meat alternatives in US restaurants. Impossible Foods has had a strong record in the foodservice field and its products are still featured on the menus of Burger King (via the Impossible Whopper), AMC Theatres and Wayback Burgers. That said, changes in Americans' dietary habits have caused it to lose some of that momentum. Chains like IHOP, the Cheesecake Factory, and White Castle have all done away with its meat alternatives. The latter, for instance, replaced the Impossible Burger with a veggie patty from Dr Praeger's this year. Plant-based meat makers have generally found it hard to get a foothold in the US foodservice channel. McDonald's no longer sells its vegan McPlant burger - born out of a collaboration with Beyond Meat - in the country, and Beyond's partnerships with Pizza Hut, KFC and Taco Bell were all short-lived, too. The underlying numbers punctuate this point. Broadline distributor sales of plant proteins (including meat alternatives, tofu, tempeh and veggie burgers) in US foodservice declined by 7% in 2025. The shift is being driven by a backlash against ultra-processed foods in the US, both from a consumer and policy perspective, as well as the government's pro-beef stance in its new dietary guidelines. Americans who are still interested in eating plant-based would much rather eat whole foods over highly processed meat analogues. "While the Impossible Breakfast Sandwich may no longer be on the Starbucks menu, we value our longstanding relationship and remain committed to making delicious, nutrient-dense meat from plants more accessible," the Impossible Foods representative said. * Anay Mridul Anay is Green Queen's resident news reporter. Originally from India, he worked as a vegan food writer and editor in London, and is now travelling and reporting from across Asia. He's passionate about coffee, plant-based milk, cooking, eating, veganism, food tech, writing about all that, profiling people, and the Oxford comma. View all posts
Impossible Foods makes UK retail debut at Tesco... without its flagship heme protein. Image credit Impossible Foods. Impossible Foods is making its long-awaited debut in UK supermarkets in collaboration with Tesco this week. The products will not, for the moment, feature its signature heme protein, which still awaits regulatory approval in the UK and the EU. The firm, which launched in the UK foodservice market in 2022 and made its debut in select restaurants and retailers in the Netherlands earlier this year, is introducing four products to freezer cabinets in selected Tesco stores: burger patties, beef kofta, smoky chipotle chicken pieces and spicy chicken fries. They do not contain its 'heme' ingredient made from genetically engineered yeast, which imparts a meaty flavor and color to the beef and pork products it sells in the US market and was originally seen as a key differentiator in the alt-meat market. An Impossible Foods spokesperson told us: "These products are some of our first to be produced at our new co-manufacturing facility in the Netherlands, demonstrating our investment in the broader European market." The regulatory pathway in the UK and EU. Regarding heme, added the spokesperson, "We're continuing the process for regulatory approval in the UK though the process itself has changed somewhat. Earlier this year, the UK and EU agreed to pursue a new Sanitary and Phyto Sanitary (SPS) agreement, which would simplify trade and include the UK's acceptance of all EU approvals of food additives. "Therefore, the concurrent UK Food Standards Agency (FSA) approval process we were engaged in has been suspended. We're pleased with this development and look forward to continuing the regulatory approval process in the EU, which would automatically grant approval in the UK under the proposed agreement." As far as EU approval goes, he said, "We're still awaiting the formal green light. We remain confident they will arrive at conclusions similar to those of regulators in the US, Singapore, Canada, Australia, and New Zealand, where our products have received all necessary approvals to be sold." In the meantime, he added, "We've deployed our unparalleled expertise in plant-based recipe development to create an all-new patty for the UK and Europe that leverages methods and ingredients other than heme to achieve the mouthwateringly meaty taste that consumers expect from our brand." According to the company, UK sales "have more than doubled in the last twelve months and we're on menu at popular restaurants like Greene King, Brew Dog, Gordon Ramsay Street Burger, Meatliquor, and Punch Taverns." Building a global footprint. Founded by Stanford biochemist Dr Pat Brown in 2011, Impossible Foods entered the US foodservice market in 2016, struck a high-profile deal with Burger King, and made an aggressive push into retail in 2020. It products are now sold in stores and foodservice locations across the US, Canada, Hong Kong, Singapore, Australia, New Zealand, the United Arab Emirates, the UK and the Netherlands. As a private company, Impossible Foods has not faced the same level of public scrutiny as beleaguered rival Beyond Meat. But given the jaw-dropping sums (almost $2 billion) pumped into the startup over the past 15 years, the pressure to deliver a return for investors is intense. The firm, which was led by former Chobani exec Peter McGuinness from April 2022 until January 2026, is now run by chief legal and operating officer Jason Gao, chief demand officer Meredith Madden, and chief supply officer Robert Haas. Industry sources we spoke to earlier this year said McGuinness had made significant strides to move Impossible Foods from a foodtech company into a tech-enabled CPG company. R&D projects on seafood, and eggs, and milk were put on the backburner to focus on expanding options in beef, chicken and pork; the firm introduced new bold red packaging, and focused messaging on taste and health rather than displacing animal agriculture. However, it has faced increasing headwinds with weakening category sales at retail, negative media and investor sentiment, and inflationary pressures over the past couple of years. One alt protein industry source told us: "I think he did a great job at trying to steer the ship in arguably a very difficult market. But recall Impossible raised tons of capital like Beyond at nose bleed valuations, none of which will ever hold water as a public company [that once exposed to public-market scrutiny, valuations would compress sharply]." Another source told us: "No one is doing well in this category, or not well enough to make ends meet with the massive expectations and expense structure design to be a billions of dollars company." Further reading:
Impossible Foods Teams Up with Tesco for Long-Anticipated Entry into U.K. Supermarkets, launches four all-new products. Provided by Business Wire Sep 23, 2026, 1:00:00 AM The U.S.-based brand renowned for its truly craveable plant-based proteins is bringing four new plant-based "beef" and "chicken" products to the region's No. 1 grocery retailer Impossible Foods announced today its long-awaited debut in U.K. supermarkets in collaboration with the region's No. 1 grocery retailer, Tesco. Starting this week, the plant-based protein brand preferred by meat eaters in taste tests will roll out four all-new, flavour-packed products in select Tesco supermarkets across the United Kingdom. Impossible Foods Teams Up with Tesco for Long-Anticipated Entry into U.K. Supermarkets "Launching in U.K. retail is a meaningful step forward for our company. We're confident we're putting our best foot forward with a range of products designed around the flavours and formats people already love," said Meredith Madden, Chief Demand Officer of Impossible Foods. "Having a great partner is key, and we're grateful to be working with Tesco to finally bring Impossible Foods to grocery aisles across the U.K. We're excited to work together to make plant-based eating more delicious and accessible." Impossible Foods' collaboration with the United Kingdom's top retailer represents a significant milestone in the company's expansion outside of the United States. While the brand has had select products available in U.K. restaurants since 2022, U.K. consumers have spent the last several years eagerly awaiting more of the brand's delicious offerings. Now, their cravings can finally be satisfied - and from the comfort of their home kitchens. "We're coming into this retail market with some fresh new energy," said James Hemmings, VP Commercial, EMEA at Impossible Foods. "There's already a strong base of plant-based shoppers in the U.K., but there are even more consumers out there who are curious to try products that deliver on taste, convenience and versatility. Teaming up with Tesco gives us a great opportunity to meet these consumers where they shop with meaty, flavour-packed options that bring something different and exciting to the table. We're looking forward to getting these new Impossible Foods products on shelves and hearing what shoppers think." Impossible Foods' debut retail line-up brings craveworthy indulgence and globally inspired flavour to the freezer aisle with four all-new products: * Impossible(R) Burger Patties Made From Plants - Developed specifically for the United Kingdom and Europe, these patties leverage Impossible Foods' deep expertise in plant-based recipe development to deliver the mouthwateringly meaty taste that cemented the brand's flagship Impossible Burger as the No. 1 best-selling plant-based burger in the United States.1 In addition to best-in-class flavour, burger lovers will also enjoy the benefits of Impossible Foods' plant-based nutrition: each patty is high in protein (18 grams) and contains dietary fibre (4 grams). * Impossible(R) Smoky Chipotle "Chicken" Pieces Made From Plants - Impossible Foods' first "whole-muscle" plant-based protein that delivers juicy, smoky flavour with a tender, fine-grain texture similar to animal chicken breast. Impossible Smoky Chipotle "Chicken" Pieces also pack a serious nutritional punch, with each 100 grams high in protein (21 grams) and containing dietary fibre (3.9 grams). * Impossible(R) Spicy "Chicken" Fries Made From Plants - Craveable convenience that elevates any party platter or late-night snack spread with bold heat and golden-brown crunch. Impossible Spicy "Chicken" Fries deliver savoury, juicy flavour and plant-based nutritional value at your fingertips as a source of protein (13 grams) and dietary fibre (4 grams) per 100 grams. * Impossible(R)"Beef" Kofta Made From Plants - Juicy, pre-cooked kofta packed with bold herbs and warming spices, bringing the delicious flavour of the Mediterranean to U.K. home kitchens. Impossible "Beef" Kofta is also high in protein (17 grams) and provides dietary fibre (5 grams) per 100 grams, rounding out any mezze platter or grain bowl with flavour-packed nutritional value. And, like other Impossible Foods plant-based proteins, all four new products are a better choice for the planet - using less land and water, and producing fewer greenhouse gas emissions than their animal counterparts.2 The quartet of products is among Impossible Foods' first to be produced at its new co-manufacturing facility in Europe, demonstrating the company's investment in the broader European market. The announcement also follows the company's successful debut in EU retail earlier this year with Jumbo, one of the Netherlands' top supermarkets. Impossible Burger Patties, "Beef" Kofta, Smoky Chipotle "Chicken" Pieces, and Spicy "Chicken" Fries begin rolling out to select Tesco locations across the United Kingdom this week. Availability may vary by store; shoppers can visit www.tesco.com to find Impossible Foods products in stock nearby. About Impossible Foods: Impossible Foods is on a mission to positively impact people and the planet by making delicious, nutritious meat from plants with a fraction of the environmental footprint of meat from animals. The privately held food company was founded in 2011 and took a uniquely scientific approach that aims to make the world's best plant-based meat with the power to transform the food system. We make chicken, beef, and pork products from plants for every meal - breakfast, lunch and dinner - with a goal of replicating the flavours, textures, and cooking experience that meat eaters crave. Every nugget, burger, and patty we sell uses less land, water, and produces fewer greenhouse gas emissions compared to the animal.3 Impossible Foods products are available across four continents in countries such as the United States, Australia, Canada, Hong Kong, Macau, the Netherlands, New Zealand, Singapore, Thailand, the United Arab Emirates, and the United Kingdom. For more information, please visit impossiblefoods.com and follow us on Instagram, X and LinkedIn for updates. 1 SPINS MULO, period ending August 9, 2026 (last 52 weeks). 2 Impossible "Beef" Kofta U.K. LCA, 2025; Impossible Chipotle "Chicken" Pieces U.K. LCA, 2025; Impossible Spicy "Chicken" Fries U.K. LCA, 2026; and Impossible Burger U.K. LCA, 2026. 3 More information can be found at https://impossiblefoods.com/impossible-impact-calculator. Media Kit: LINK The articles, information, and content displayed on this webpage may include materials prepared and provided by third parties. Such third-party content is offered for informational purposes only and is not endorsed, reviewed, or verified by Morningstar. Morningstar makes no representations or warranties regarding the accuracy, completeness, timeliness, or reliability of any third-party content displayed on this site. The views and opinions expressed in third-party content are those of the respective authors and do not necessarily reflect the views of Morningstar, its affiliates, or employees. Morningstar is not responsible for any errors, omissions, or delays in this content, nor for any actions taken in reliance thereon. Users are advised to exercise their own judgment and seek independent financial advice before making any decisions based on such content. The third-party providers of this content are not affiliated with Morningstar, and their inclusion on this site does not imply any form of partnership, agency, or endorsement.
Couple spends SpaceX IPO riches on $25K-a-month year of travel to French Alps, Italian Grand Prix. Published Sep. 17, 2026, 12:22 p.m. ET See more of its coverage in your search results. A couple who won a fortune from SpaceX's record-breaking IPO have quit their jobs and budgeted $25,000 a month for an all-out year of travel, from paragliding in the French Alps to attending the Italian Grand Prix. Brian Aggrey, 35, who worked at SpaceX for 14 years, and his wife, Phoebe Novack, have so far traveled to Milan and the French countryside in July; Chamonix in the French Alps and Paris in September; and are planning to fly to Mexico City this fall, according to the Wall Street Journal. SpaceX shattered records and briefly made Elon Musk the world's first trillionaire after it opened at $150 a share in the largest-ever IPO in June - and it also created a new class of millionaires from the SpaceX workers who acquired company stock over time. Over his decade-plus tenure at SpaceX, working on electronics, software and the mechanics of the Falcon 9 rocket, Aggrey built up a hefty SpaceX stake from his initial signing allocation and annual performance bonuses, according to the report. "We're in this position because of how well SpaceX stock did. We had no idea, while we were going through it, accumulating stock, whether it was ever going to be worth anything," Aggrey said. "It's a risk we decided to take, and thankfully it paid off." The couple sold some of their SpaceX shares, leaving the majority in the market, and planned what they're calling a "Year of Freak" - a $25,000 monthly budget for exactly one year until July 31, 2027, on worldwide travel, artistic passions and superfluous hobbies. Aggrey and Novack, who also quit her job as a senior manager at Impossible Foods, said it's been a long path to their year of wild financial freedom. The couple met in college at Washington University in St. Louis, and at one point lived with roommates in Los Angeles so Aggrey could put as much money as possible into SpaceX stock. Aggrey said in 2015, a roommate fronted him $200 because he couldn't afford his taxes on both his options and rent. But by this August, the couple were living a luxurious life in Fontainebleau, a town southeast of Paris. Novack attended the prestigious Fontainebleau School of Acting, known as Fonact, for 35 hours a week. Aggrey spent his days biking into nearby towns to visit museums and cafes and read French novels. At one point, when Aggrey found out that a total solar eclipse would be visible in Valencia, Spain, he took a last-minute trip from France to snap photos of the sky. Later this fall, Aggrey plans to spend time in Mexico City working with sculptor Brian Thoreen on a project to help the city's water crisis. Then he plans to take classes in landscape design, visual arts and film production. The couple intend to return to California in the winter for skiing and surfing. After the fun ends next summer, Aggrey and Novack said they might return to work in similar fields to the ones they abandoned or try out something new, as Aggrey is interested in improving the US public transit systems in line with Europe's. An analysis by Hill.com earlier this year anticipated the SpaceX IPO would transform more than 4,400 current and former SpaceX employees into overnight millionaires, with about 400 workers earning $100 million or more. Aggrey dreamed of working on rockets since he was in middle school. He started at SpaceX as an intern when he was 21, and was one of the few hundred employees who had been with the company the longest before he quit.
Impossible Foods ties up Knicks, Rangers, in MSG deal. Going forward, Impossible Burgers will be available across the iconic New York venue. Madison Square Garden Sports (MSGS) - the owner of the titular iconic New York venue, the New York Rangers ice hockey team, and the New York Knicks basketball franchise - has announced a new partnership with plant-based food producer Impossible Foods. Going forward, Impossible Foods will serve as the official plant-based burger partner of the Rangers, Knicks, and Madison Square Garden (MSG) itself. A new Impossible Foods-themed concourse will debut on the sixth floor of the arena, but the firm's plant-based products will be available at concessions stands and hospitality suites across the 19,812-capacity venue. This will be accompanied with typical sponsorship inventory, including in-game LED signage presence, and activations on the overhead 'GardenVision' screens during regular-season fixtures. Speaking on the agreement, Doug Jossem, MSG Entertainment executive vice president for global sports and entertainment partnerships, said: "This partnership with Impossible Foods represents another step in diversifying its culinary offerings for guests. "Adding Impossible Foods' celebrated plant-based options reflects our commitment to meeting evolving dietary preferences while maintaining the standards our fans expect when they come to events at The Garden." The Knicks have three games remaining of the NBA regular season, all of which are home fixtures, having already secured a post-season playoff berth. Meanwhile, the Rangers also have three regular-season games left, all away games, but the team will not advance to the playoffs, as they currently sit at the bottom of the Eastern Conference Metropolitan Division. This new partnership comes as MSGS continues to explore a possible spin-off that would separate the Knicks and the Rangers, creating two publicly traded companies. The move was unanimously approved by the MSG Sports board of directors back in February. The proposed spin-off would see the creation of the New York Knicks company and include the NBA franchise and the Westchester Knicks, the team's NBA G League affiliate. The New York Rangers company will include the Rangers and the Hartford Wolf Pack, a minor-league hockey team in the AHL, and the top affiliate team for the Rangers. Jim Dolan, MSG Sports executive chairman and chief executive, said: "Both the Knicks and Rangers are premier teams in their respective leagues, with storied histories and large and passionate fan bases. We believe this proposed transaction would provide each company with enhanced strategic flexibility, its own defined business focus, and clear characteristics for investors." Give your business an edge with its leading industry insights.
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Industries
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$1.9B
Headquarters
Redwood City, CA
Founded
2011
Find jobs on Simplify and start your career today
We update Impossible Foods's jobs every few hours, so check again soon!Browse all jobs