Impossible Foods

Impossible Foods

Produces plant-based meat and dairy alternatives

About Impossible Foods

Simplify's Rating
Why Impossible Foods is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Food & Agriculture

Company Size

501-1,000

Company Stage

Late Stage VC

Total Funding

$1.8B

Headquarters

Redwood City, California

Founded

2011

Overview

Impossible Foods creates plant-based alternatives to meat, dairy, and fish, aiming to transform the global food system. Their products, like the Impossible™ Burger, are designed to replicate the taste and texture of traditional animal products using specific plant ingredients. This approach allows them to cater to meat lovers while promoting sustainability. Unlike many competitors, Impossible Foods focuses on understanding consumer preferences and using science to create products that deliver similar experiences to eating meat. The company's goal is to secure a sustainable future by providing delicious food options that are better for people and the planet.

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Simplify's Take

What believers are saying

  • Growing consumer interest in health drives demand for plant-based foods.
  • The plant-based food market is expected to grow at a CAGR of 11.9% until 2030.
  • Advancements in food technology enable realistic plant-based meat textures and flavors.

What critics are saying

  • Consumer skepticism towards genetically modified ingredients could impact sales.
  • The plant-based meat market is experiencing a slowdown in growth.
  • Impossible Foods' entry into the steak market may face stiff competition.

What makes Impossible Foods unique

  • Impossible Foods uses heme protein to mimic meat's taste and texture.
  • The company focuses on plant-based substitutes for meat, dairy, and fish products.
  • Impossible Foods launched the first plant-based burger, the Impossible Burger, in 2016.

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Funding

Total Funding

$1823.5M

Above

Industry Average

Funded Over

10 Rounds

Notable Investors:
Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Paid mission days - Get paid to spend two days a year reconnecting with our mission! Spend it in nature or team up with colleagues to serve local communities and contribute to the greater good.

Generous time off policy - We offer 4 weeks paid time off, 10 paid holidays, and 2 floating holidays, so you’ll be able to take the time you need to relax and recharge.

Health & wellness - To keep your body and mind healthy, we offer premium medical coverage, emotional support resources, and access to a fitness center at our Redwood City Headquarters

Generous equity package - We offer meaningful ownership in our company so all employees can share in Impossible Foods’ success.

Financial security - To help you feel financially supported, no matter what the future holds, we offer 401k plans, life insurance, and disability insurance.

Commuter benefits - Save hundreds per year on commuter fees.

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

0%

2 year growth

-4%
VegNews
Mar 7th, 2025
Food News of the Week: Tom Brady's Vegan Gummies, Baileys Adds Oat Milk Liqueur, and Impossible Foods Enters the Steak Market

Leading plant-based brand Impossible Foods has launched a new product: Impossible Steak Bites.

VegNews
Mar 5th, 2025
Impossible Foods Introduces Protein-Packed Steak Bites

Impossible Foods has introduced its inaugural steak product, Impossible Steak Bites, at the Natural Products Expo West in Anaheim, CA.

Vegconomist
Feb 27th, 2025
Impossible Foods Hires Former Kraft Heinz Not Co. CEO Meredith Madden as Chief Demand Officer

Impossible Foods has named Meredith Madden as its new Chief Demand Officer, the company announced Monday.

Farmward
Nov 15th, 2024
Impossible Foods' heme protein is safe, says EFSA GMO panel

While Impossible Foods could launch products in the EU (as it did in the UK in 2022) without the heme protein, the blood-red substance (which Impossible Foods makes from a genetically engineered yeast strain) is a key ingredient in its flagship plant-based beef products, and has been going through a lengthy approval process as a food additive.

Vegconomist
Oct 8th, 2024
Impossible Foods Expands Retail Line with 3 New Products, Including Disney-Themed Nuggets

Impossible Foods has announced the launch of three new plant-based retail products aimed at providing families with convenient meal options.

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