Overview
In The Pocket designs and builds digital products and platforms from start to finish, acting as a complete delivery team. They help organizations advance their digital roadmaps by offering end-to-end services in ML, strategy, architecture, software engineering, and UX, powered by an in-house group of over 200 strategists, designers, and engineers. Their process centers on delivering value to users and driving business growth, not just technology. What sets them apart is their full-spectrum, in-house capabilities that cover both strategy and execution across multiple disciplines, allowing them to manage projects from idea to deployment within one team. Their goal is to help clients create a bright digital future by shipping products that delight users and boost business results.
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Simplify's take
What believers are saying
- March 11, 2026 ENGIE extension proves existing clients expand scopes, not just renew.
- April 27, 2026 hospital Vision Pro launch opens higher-value healthcare innovation work.
- April 2026 AI and innovation events position In The Pocket for enterprise experimentation demand.
What critics are saying
- Agency revenues depend on client budgets; downturns quickly freeze discretionary product work.
- AI tooling commoditizes app development, squeezing margins from studios like In The Pocket.
- One failed major account, like ENGIE, would hit utilization and growth immediately.
What makes In The Pocket unique
- Belgium-based digital product studio blending strategy, UX, engineering, and machine learning.
- March 11, 2026 ENGIE partnership extends customer-experience work in a regulated market.
- April 27, 2026 Maria Middelares Vision Pro prototype shows rapid healthcare product delivery.
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