Massachusetts votes to pass new privacy rights bill that bans sale of precise location data. 2026-06-08 15:06 The bill is expected to blanket ban companies and startups from selling people's precise location data across the state. Read the original article: Information security training US-based Gravy Analytics and Mobilewalla must also delete historic data collected on millions of Americans. (C) 2024 TechCrunch. All rights reserved. For personal use only. This article has been indexed from Security News | TechCrunch Read the original article: FTC bans two data brokers from collecting and selling Americans' sensitive... December 4, 2024 The U.S. Federal Trade Commission has continued its crackdown on data brokers with a settlement banning data aggregation company InMarket from selling consumers' precise location data. Texas-based InMarket, which debuted as CheckPoints at TechCrunch Disrupt 2010, provides a marketing platform that collects sensitive consumer data - including location data, purchasing history,... January 19, 2024 The data was found exposed on an Amazon cloud server, and contained precise location data on thousands of vehicles. (C) 2024 TechCrunch. All rights reserved. For personal use only. This article has been indexed from Security News | TechCrunch Read the original article: Volkswagen leak exposed precise location data on... December 30, 2024

InMarket and Basis expand strategic partnership to bring RMN Audiences, Lift Optimized Audiences, and outcomes-focused measurement natively into Basis platform. Full-funnel measurement support now spans Retail, Dining, CPG, and Auto verticals AUSTIN, Texas-(BUSINESS WIRE)-InMarket and Basis, the leading intelligent operating system for autonomous advertising, today announced a significant expansion of their strategic partnership designed to close that gap. US retail media advertising is on track to reach nearly $70 billion in 2026 - growing 17.8% year-over-year and outpacing both social and search - yet most media teams still can't prove what that investment actually drives. This partnership enhances retail media measurement for Basis users. They now have native access to InMarket's full suite of outcome measurement capabilities and a collection of unique Retail Media Network (RMN) and incremental lift audiences, comprised of known responders (visits/purchasers) - delivered directly within the platform where media teams already work. The expanded agreement elevates an existing audience integration into a comprehensive full-funnel offering, connecting ad exposure to real-world visits and sales outcomes across all retailers and RMNs. Incremental sales lift measurement capabilities will also be extended to support clients across the Dining, CPG and Automotive verticals. What Advertisers Now Have Access To: * Incremental Visit & Sales Lift Measurement - Basis customers gain direct access to InMarket's market-leading measurement capabilities to quantify incremental visits and sales lift across all retailers and RMNs, plus incremental sales lift capabilities across the Dining, CPG, and Automotive verticals. * Unique RMN Audiences - Retail Media Network-specific audience segments built from visitation and commerce data - including buyer types unavailable on RMNs themselves, such as cash purchasers and offline-only buyers - are now accessible through Basis. Clients will also have access to target audiences across RMN for conquesting efforts. * Lift Optimized Audiences - Basis customers can leverage InMarket's Lift Optimized Audiences through its platform to plan, activate, and target known visitors, purchasers, and look-alikes - driving measurable incremental outcomes and greater efficiency from every media dollar. "Integrating InMarket's unique audiences and outcomes-focused measurement capabilities builds on Basis' commitment to deliver market-leading activation and performance through the industry's most-connected platform," said Tim Smith, EVP of corporate development, Basis. "These capabilities give agencies and brands real-time intelligence that's essential for measurable business results." "Our focus is leveraging real-time technology and intelligence to help marketers target the right people, optimize those interactions inflight and ultimately connect every dollar spent to a verifiable business outcome," said Michael Della Penna, Chief Strategy Officer at InMarket. "Our expanded partnership with Basis brings these performance-driven solutions natively into its platform, enabling advertisers to grow both the effectiveness and efficiency of their spend. This is a force multiplier - delivering smarter, faster, better outcomes for everyone involved." About InMarket Since 2010, InMarket has connected brands and customers when and where it matters most. Through InMarket's industry-leading real-time marketing and measurement platform, brands can drive growth, optimize spend, and close the loop between consumer intent and purchase with unique, real-time, actionable intent, location, and item-level commerce data. InMarket holds more than 25 patents across location, attribution, and digital marketing, and was named by the Deloitte Technology Fast 500 as one of the fastest-growing technology companies in North America for three consecutive years. InMarket was awarded a 2025 BIG Innovation Award and Best Mobile Marketing Platform at the 2024 Digiday Technology Awards for its innovative technology. InMarket also received an Outstanding Achievement at the 2024 Internet Advertising Competition for Best Integrated Ad Campaign, recognized as a Marcom Gold Winner and Global Tech Award Winner in AdTech for its exceptional client work. InMarket's nationwide team is united across more than 30 states. For more information, visit www.inmarket.com. About Basis Basis is solving advertising's biggest challenges with a foundational software platform that connects every channel, every workflow, and every financial system into one governed operating system. With AI-driven media planning and management capabilities, Basis is a unified command center for agencies and brands. It creates capacity for media teams through integrated applications specialized in planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. Basis empowers leaders with AI-powered efficiency and productivity - driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com. More News From InMarket AUSTIN, Texas-( BUSINESS WIRE )-InMarket, the leader in real-time marketing and measurement, today announced a new strategic partnership with Yahoo DSP, the omnichannel programmatic platform designed to offer flexibility and drive value to brands and agencies. Through this expanded partnership, advertisers on Yahoo DSP in the U.S. and Canada can now leverage InMarket's measurement solution to better gauge the effectiveness of media campaigns across platforms in driving real-world conversions. T... AUSTIN, Texas-( BUSINESS WIRE )-InMarket, the leader in real-time marketing and measurement, today released Breakthrough Outcomes report, recognizing six brands whose campaigns converted real-world consumer intent into measurable sales outcomes. The winners - Welch's, OLLY, Bob Evans Farms, The Laughing Cow, Monkey Shoulder Scotch Whisky and Tullamore D.E.W. Irish Whiskey - were selected across CPG, beverage and OTC verticals for campaigns that achieved results including up to $1.5 million in i... InMarket. Release Versions

InMarket announces Natalie Bastian as Chief Marketing Officer. InMarket, the leader in real-time marketing and measurement, announces the appointment of Natalie Bastian to Chief Marketing Officer. In this role, Bastian will lead the company's marketing organization and play a central role in strengthening InMarket's strategic positioning and long-term enterprise value as a market-shaping advertising technology company. Bastian will be responsible for evolving the company's go-to-market and growth strategies, sharpening its brand and product narrative, and increasing visibility and relevance among brands and partners across the broader marketing, commerce, and data ecosystem. She will be leading teams including public relations, product marketing, brand management, content, events, creative, and inside sales. Most recently, Bastian served as Global CMO at Teads, where she helped guide the company through its nearly $1 billion acquisition by Outbrain and led the evolution of Teads' brand into a global omnichannel platform. Prior, she was SVP, Head of Marketing at Tubi, where she played a key role in scaling the brand through a period of rapid growth and acquisition by FOX, building integrated marketing and sales enablement strategies that significantly expanded brand awareness and unlocked new revenue streams. Natalie's background also includes roles at Roku, DISH Media, and A&E Networks. "Natalie brings a proven track record of driving business growth at scale that will build on our double-digit growth trajectory and our recognition as one of the fastest-growing technology companies in North America. Her experience in elevating visibility among brands will help us to empower advertisers to make the most of every advertising dollar spent," said InMarket CEO Todd Morris. "As InMarket continues its mission to help move advertising from impressions to outcomes, Natalie's leadership will drive the expansion of our market presence and strengthen the value we deliver to our clients." Following InMarket's launches of Predictive Moments, Unified Measurement and Lift Conversion Index for CPG in 2025, Bastian's appointment comes at a defining moment for InMarket, as the company doubles down on its AI-powered platform, delivering real-time, actionable insights empowering advertisers to build and optimize full-funnel, omnichannel campaigns to achieve incremental outcomes. "As marketers increasingly seek better ways to attribute media investment and understand its impact on their business, InMarket sits at the center of this inflection point - delivering forward-looking solutions that close the gap and prove real, meaningful outcomes. I'm excited to step into this role and build on the momentum of the brand's transformation while scaling InMarket's ability to demonstrate measurable business impact for brands," said Bastian. Natalie has earned industry-leading awards recognition including Chief Marketer's Top Woman in Marketing, She Run's It's Changing the Game Award winner, and was a finalist for AWNY's Future is Female. Natalie also serves on the board for IRTS and is an active member of the She Runs It's Executive Class, she has also served on the board for Ad Council.