Spiro appoints John Emmaneel to lead global operations and innovation within its Brand Activations & Events division. Oct 06, 2026, 11:00 ET Mr. Emmaneel joins Brand Activations & Events (BAE) to develop ambitious international event portfolios, while ensuring each experience is creatively distinctive and commercially profitable. Las Vegas, October 6, 2026 /PRNewswire/ - Spiro(R), an international agency specializing in customer experience, today announces the appointment of John Emmaneel as executive vice president of global operations and innovation within its Brand Activations & Events (BAE) division. Mr. Emmaneel will be responsible for leading how BAE plans, staffs and delivers across all markets, while developing new capabilities as client needs evolve. He will work alongside Jen Shankman, executive vice president of BAE Growth, who oversees growth and strategic relationships for the division. Both report to Carley Faircloth-Kilmurray, global director of marketing, strategy and brand experience. "BAE combines the structure needed to manage an international portfolio with the creativity essential to making each experience unique. John knows how to bring that to life at scale," says Carley Faircloth-Kilmurray. "He has spent more than 25 years building teams and developing capabilities to meet clients' specific needs. He knows how to turn ambitious ideas into effective projects, and has the operational expertise needed to deliver them anywhere in the world." Mr. Emmaneel joins Spiro after working at InVision, where he led the agency's Innovation practice and Chicago office, and where he drove the Gaming & Entertainment practice while expanding the service offering and fostering regional growth. Throughout his career, he has also held leadership positions at Kenwood Experiences and Jack Morton Worldwide, where he worked for brands such as Square Enix, Google, Intel, NVIDIA, Samsung and Northwestern Mutual. "What attracted me to Spiro is the combination of strengths that defines BAE: real strategic and operational depth, paired with the desire to create projects that teams truly care about," says Mr. Emmaneel. "There is a solid foundation here and real ambition for the future. I look forward to better highlighting the agency's expertise across all markets and helping teams deliver ambitious projects for our clients." About Spiro Brand Activations & Events We are event operators by trade and growth strategists by vocation; we connect every decision to the business behavior it is meant to drive. The result is experiences that come to life and influence the future. Spiro Brand Activations & Events is Spiro's specialized team dedicated to conferences, product launches, corporate meetings, festivals and brand activations. Drawing on its expertise in corporate events and consumer experiences, BAE brings structure to its entire portfolio and infuses a creative touch into every experience. This is how BAE delivers on the Experience Brand Gravity(TM) promise, creating a connection between the brand and the customer. About Spiro Spiro (sp-eye-roh) is an experiential agency operating globally, driven by strategy and creativity, and recognized as a leader in brand development and engagement strategy. By strengthening Brand Gravity(TM), that emotional, behavioral and data-fueled force of attraction that connects brands to their audiences, Spiro transforms brands into experiences. Globally connected and trusted by some of the world's most influential brands, Spiro creates that gravitational pull that strengthens customer loyalty. To learn more, visit spiro.com. Media contact Melissa Burns Senior director of marketing [email protected]

Once at the top of the market, InVision has fallen behind its competitors in recent years. It will discontinue its design collaboration services in December.