Incognia

Incognia

Location-based fraud detection and user authentication

Overview

Incognia provides fraud detection and user authentication for mobile apps using location identity. Its technology analyzes precise location data and device behavior, allowing trusted users to be recognized instantly while reducing friction for legitimate users. Delivered via a lightweight SDK and APIs that developers integrate into client apps, with a subscription model for ongoing updates and support. By focusing on location-based verification and compliance (SOC 2 Type II, GDPR, CCPA, LGPD), Incognia aims to help fintechs, banks, retailers, and other mobile-centric services strengthen security and improve user experience.

About Incognia

Simplify's Rating
Why Incognia is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Data & Analytics

Enterprise Software

Fintech

Cybersecurity

Company Size

201-500

Company Stage

Series B

Total Funding

$46.5M

Headquarters

Palo Alto, California

Founded

2020

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Simplify's Take

What believers are saying

  • Incognia said January 2026 revenue tripled year over year and NRR reached 170%.
  • Webull Brazil raised automatic approvals to 92.5% and cut manual verification to 2.5%.
  • Delivery Hero, Grubhub, and Cabify validate demand across mobility, delivery, and marketplaces.

What critics are saying

  • SEON launched geolocation-enabled IDV in January 2026, narrowing Incognia's differentiation.
  • Incognia's fraud-prevention market depends on platform partnerships like Cabify, Grubhub, Delivery Hero, Webull.
  • If enterprises standardize on bundled fraud suites, Incognia becomes a point solution with weaker pricing power.

What makes Incognia unique

  • Incognia fuses location behavior, device integrity, and behavioral analysis into one risk signal.
  • Its SDK catches fraud after onboarding, protecting accounts throughout their lifecycle.
  • 2026 launches added Browser ID, Cross-Device Authentication, and AI Rule Builder.

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Funding

Total Funding

$46.5M

Meets

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$31M
Incognia
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 1%

2 year growth

↑ 10%
PR Newswire
Mar 12th, 2026
Cabify partners with Incognia to strengthen fraud prevention across 6 markets and 40 cities

Incognia, a cross-device risk intelligence provider, has partnered with Cabify, an international mobility platform operating across six markets and 40 cities in Spain and Latin America. The partnership aims to strengthen safety and fraud prevention for drivers and riders using device and location intelligence. Cabify selected Incognia to combat sophisticated fraud schemes including fake rides, identity manipulation, GPS spoofing, promotional abuse, ban evasion and driver account sharing. The solution combines device fingerprinting, tamper detection and precise location intelligence whilst maintaining seamless user experiences. According to Cabify, 79% of its users choose the platform for its security guarantees. The partnership follows Incognia's recent announcement that it tripled year-over-year revenue and now serves over half the world's largest food delivery and ride-hailing companies.

AInvest Fintech Inc.
Mar 5th, 2026
Upwork Partners with Incognia to Enhance Platform Security and User Trust

Upwork partners with Incognia to enhance platform security and user trust. Thursday, Mar 5, 2026 4:47 pm ET 1min read Upwork has partnered with Incognia to enhance platform security and user trust. The collaboration aims to improve fraud detection and account integrity across Upwork's global online marketplace. This move fits into a broader industry focus on reducing fraud risk and reinforcing confidence in digital platforms. The financial impact is unclear, but it highlights management's attention to core platform trust. Ask Aime: How might Upwork's partnership with Incognia impact security and trust on the platform? Aime insights. How do employee numbers compare among Magnificent 7 over the past decade? Give me three stocks in an uptrend with cumulative gains not exceeding 20% in the last month? Which stocks has Cathie Wood recently increased or decreased her position in? How do operating cash flows compare among top e-commerce giants over the decade?

Incognia
Jun 4th, 2025
Incognia Partners with Delivery Hero Brands to Tackle Consumer Fraud at Scale

SAN JOSE, Calif., June 04, 2025 /PRNewswire-PRWeb/ - Incognia, a pioneer in next-generation identity solutions, is announcing a new partnership with Delivery Hero SE ("Delivery Hero", "the Company" or "the Group"), the world's leading local delivery platform to detect and prevent fraud, while ensuring a seamless experience for customers.

CyberTech - Cyber Technology Insights
Apr 29th, 2025
Incognia Launches Incognia ID: A New Standard for Fraud Prevention

Incognia launches Incognia ID: A new standard for fraud prevention.

24-7 Press Release
Apr 25th, 2025
Marquis Who's Who Honors Eduardo Pires for Expertise in Information Technology

After establishing Incognia as the Latin American leader in fraud prevention, he was promoted to his current role as the global head of the gig economy industry.

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