Incognia

Incognia

Location-based fraud detection and user authentication

Overview

Incognia provides fraud detection and user authentication for mobile apps using location identity. Its technology analyzes precise location data and device behavior, allowing trusted users to be recognized instantly while reducing friction for legitimate users. Delivered via a lightweight SDK and APIs that developers integrate into client apps, with a subscription model for ongoing updates and support. By focusing on location-based verification and compliance (SOC 2 Type II, GDPR, CCPA, LGPD), Incognia aims to help fintechs, banks, retailers, and other mobile-centric services strengthen security and improve user experience.

About Incognia

Simplify's Rating
Why Incognia is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Fintech

Cybersecurity

Company Size

201-500

Company Stage

Series B

Total Funding

$46.5M

Headquarters

Palo Alto, California

Founded

2020

People at Incognia

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Simplify's Take

What believers are saying

  • Incognia tripled revenue in 2025 and protects nearly one billion devices.
  • It achieved 7x ROI for Delivery Hero brands across major global regions.
  • Partnerships with Grubhub and Upwork reduce care costs and boost profitability.

What critics are saying

  • EU Digital Identity Framework mandates location-independent verification, undermining core value within 12 months.
  • Behavio's behavioral biometrics outperform location-only signals in GPS spoofing scenarios.
  • Device Intelligence's faster SDK adoption displaces Incognia as default fraud layer.

What makes Incognia unique

  • Incognia ID delivers 17x performance improvement over facial recognition systems.
  • It achieves 99.999999% identification accuracy using location and device signals.
  • The platform enables cross-device recognition even after factory resets.

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Funding

Total Funding

$46.5M

Meets

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$31M
Incognia
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

10%
Incognia
Jun 4th, 2025
Incognia Partners with Delivery Hero Brands to Tackle Consumer Fraud at Scale

SAN JOSE, Calif., June 04, 2025 /PRNewswire-PRWeb/ - Incognia, a pioneer in next-generation identity solutions, is announcing a new partnership with Delivery Hero SE ("Delivery Hero", "the Company" or "the Group"), the world's leading local delivery platform to detect and prevent fraud, while ensuring a seamless experience for customers.

Rydteco Technology Co., Ltd.
Feb 1st, 2024
Incognia locks $31M in series B funding for biometric, location ID offerings

Having secured $15.5 million in Series A funding in mid-2022, Incognia has announced the closing of double that amount in Series B funding for its behavioral biometrics and location identity products.

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