Incorta

Incorta

Smart lakehouse data platform for analytics

Overview

Incorta provides a smart lakehouse data management platform that unifies data lakes and data warehouses to speed AI and analytics. It connects with complex sources like Oracle and NetSuite ERP and ingests transaction-level data so businesses can modernize their legacy BI stacks and access ready-to-use data quickly. The product works by integrating data directly into data management systems such as ADLS for Power BI, Synapse, Databricks, Snowflake, or GCS for BigQuery and Databricks, minimizing data aggregation and reshaping and delivering business-ready data for immediate use. This approach differentiates Incorta from competitors by focusing on direct, fast ingestion of transaction-level details from ERP systems and enabling rapid BI/reporting with reduced staffing and buildout time. The company’s goal is to help organizations gain faster, cost-effective insights and accelerate decision-making through streamlined data management and analytics.

About Incorta

Simplify's Rating
Why Incorta is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Company Size

201-500

Company Stage

Series D

Total Funding

$192.6M

Headquarters

San Mateo, California

Founded

2013

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Simplify's Take

What believers are saying

  • Workday partnership launched May 2026, opening finance-led buyer channels and faster deployments.
  • Incorta claims a record year and quarter in February 2026, indicating momentum.
  • Nexus and Layout.dev push Incorta toward AI workflows, expanding wallet share beyond dashboards.

What critics are saying

  • Incorta raised its last known $120 million in 2021; financing runway is opaque.
  • Headcount fell to 285 by April 2026, signaling slower hiring and tighter execution.
  • Salesforce, Workday, and Databricks bundle adjacent analytics workflows, squeezing Incorta's niche.

What makes Incorta unique

  • Direct Data Mapping gives Oracle, SAP, and Workday live transaction-level data without ETL.
  • Layout.dev acquisition adds no-code agentic workflows on governed enterprise data, announced February 2026.
  • Workday Adaptive Planning integration refreshes finance data every five minutes, reducing IT dependence.

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Funding

Total Funding

$192.6M

Below

Industry Average

Funded Over

7 Rounds

Notable Investors:
Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Above Average

Industry standards

$77M
$70M
Twilio
$80M
Handshake
$100M
Affirm
$120M
Incorta

Benefits

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

3%

2 year growth

2%
SourceSecurity.com
Aug 6th, 2026
Thomas McCrory joins Keepit as VP of sales, Americas.

Thomas McCrory joins Keepit as VP of sales, Americas. 6 Aug 2026 Quick Read Summary is AI-generated, newsdesk-reviewed * Thomas McCrory appointed VP of Sales, leading Keepit's growth in the Americas. * Keepit focuses on data protection for AI as SaaS dependence increases. * McCrory's extensive experience in enterprise sales aims to accelerate Keepit's US market expansion. Keepit, a cloud data protection enterprise, has appointed Thomas McCrory as the Vice President of Sales for the Americas. McCrory's primary objective is to spearhead the company's growth across the region, emphasising the importance of safeguarding and restoring data as a crucial component of any artificial intelligence strategy. The timing of McCrory's appointment aligns with a growing reliance on SaaS applications and the swift integration of artificial intelligence, which is increasing data volumes and operational risks. Organisations are increasingly focusing on how to effectively safeguard their invaluable asset - data. Strategies for cloud data protection. "The rise of agentic AI is fundamentally changing how organisations think about their data - how they use it and how they protect it. What drew me to Keepit was its unique approach: a purpose-built, vendor-independent cloud with the data sovereignty and immutability that AI deployments require." "Keepit already has strong footing in the US market, and my focus is on accelerating that - making sure the organisations investing in AI today understand Keepit's full offering and why clean, protected, recoverable data is the foundation everything else depends on," McCrory states. Extensive experience in enterprise software sales. McCrory previously served as VP of Americas Sales at DataRobot and SVP of Global Sales at Incorta Bringing over 25 years of experience in leading enterprise software sales, McCrory previously served as VP of Americas Sales at DataRobot and SVP of Global Sales at Incorta. His career also includes a tenure at Alteryx, where he was instrumental in building and scaling enterprise sales teams. Known for his service-oriented mindset and expertise in forming high-performance teams, McCrory joins Keepit during a pivotal growth phase in the US market. "Data is every company's lifeline. Keepit is working to make sure every organisation has a reliable source of truth to depend on as they build AI into their operations," remarks James Dwyer, Chief Revenue Officer at Keepit. "Tom is exactly the kind of leader we need to accelerate growth in the Americas. He has built enterprise sales teams from the ground up, worked through complex markets, and led with a people-first approach that fits how we operate at Keepit."

Business Wire
May 28th, 2026
Incorta launches Adaptive Data Foundation for Workday with 5-minute data refresh for finance teams

Incorta has launched Adaptive Data Foundation for Workday Adaptive Planning, a finance-owned data layer that connects ERP systems, CRMs and HRIS platforms directly to Workday with data refreshes as frequently as every five minutes. The solution enables FP&A teams to access real-time operational data without IT dependency. Built on Incorta's Direct Data Mapping technology, the platform allows finance teams to add data feeds and update models independently. It provides drill-down capabilities from summary variances to originating transactions within the Adaptive environment. YES Communities, a major manufactured housing operator managing 83,000 homesites across 23 states, is already using the solution to deliver live, governed data into their planning environment, eliminating manual reconciliation and enabling mobile access to trusted data across all properties.

Incorta
May 28th, 2026
Incorta powers Adaptive Data Foundation for Workday Adaptive Planning.

Incorta powers Adaptive Data Foundation for Workday Adaptive Planning. Giving finance teams real-time operational data without IT dependency. New joint solution delivers live ERP actuals, operational drivers, and integrated plan data directly into Workday Adaptive Planning - closing the gap between when data is available and when decisions need to happen. [FOSTER CITY, CA] [MAY 28, 2026] - Incorta, the leading data foundation platform for decision intelligence and AI, today announced Adaptive Data Foundation powered by Incorta, a finance-owned data layer purpose-built for Workday Adaptive Planning. Available now, the solution connects ERP systems, CRMs, HRIS platforms, and operational planning tools directly to Workday Adaptive Planning - with data refreshes as frequently as every five minutes - so FP&A teams can forecast earlier, analyze deeper, and act before it's too late to change outcomes. Most FP&A teams don't lack data: they lack the right data, at the right level of detail, at the right time. The data problems are consistent: actuals that arrive after the close, operational plans that never connect to the financial model, and granular detail that's out of reach when analysis demands it. Adaptive Data Foundation supports these three problems in a single, finance- controlled layer - without requiring a pre-existing enterprise data strategy or ongoing IT involvement to maintain. Finance gets its own governed data layer. Built on Incorta's Direct Data Mapping(TM) technology, Adaptive Data Foundation includes pre- built blueprints for Workday Financial Management and other enterprise platforms. Unlike enterprise data platforms - which are built and prioritized by IT - Adaptive Data Foundation is owned and operated by finance. FP&A teams can add data feeds, update definitions, and change models on their own timeline, without submitting IT tickets or waiting for backlog clearance. For organizations that already have a mature data platform, Adaptive Data Foundation runs alongside it. For those that don't it provides a foundation for an enterprise- grade governed layer. See what's happening, and react while it still matters. With data refreshed as frequently as every five minutes, FP&A teams gain visibility into the operational signals that help drive performance - revenue run rates, pipeline shifts, headcount changes, inventory levels, and spend commitments - before invoices post or the month closes. Scenario analysis and rolling forecasts update as conditions change, giving finance the ability to present options and maintain strategic agility. When something looks off, teams can drill all the way from a summary variance to the originating transaction without leaving the Adaptive environment or submitting a data request. "Finance has long been forced to work on someone else's timeline: waiting on IT for data feeds, waiting on the close for actuals, and waiting on operations for the drivers behind the numbers. The Adaptive Data Foundation changes that rhythm. Finance gets a live, governed planning data layer, business-owned and IT governed, giving teams the ability to reforecast earlier, investigate performance faster, and plan forward instead of simply explaining the past." - Mike Nader, VP & Field CTO at Incorta YES Communities: a real-world look at Incorta + Workday Adaptive Planning in action. YES Communities, one of the largest owners and operators of manufactured housing communities in the US, turned to Workday Adaptive Planning and Incorta to solve a problem familiar to FP&A teams across many industries: data that arrived too late, from too many disconnected systems, to drive real decisions. With roughly 300 communities and 83,000 homesites across 23 states, the team needed live, governed data flowing into their planning environment - not overnight batch loads and manual reconciliation. Workday Adaptive Planning is exceptional at planning and forecasting, but it needs the right data to work from. Incorta provides that foundation: delivering live, governed data from all of its source systems directly into Adaptive. Now the team can pull up any data point from their phone while walking the property, and it's the same trusted data everyone sees. That's what Incorta and Workday Adaptive Planning make possible together - FP&A spending less time on data prep and more time actually partnering with the business." - Troy Murphy, Director of FP&A, YES Communities "To lead in the agentic era, finance needs comprehensive access to the operational data that powers accurate AI-driven analysis. By combining Workday Adaptive Planning with Incorta's live operational data foundation, organizations can unlock the deep insights driving the financial plan, ultimately resulting in faster and more confident business decisions." - Ben Pierce, General Manager, Workday Adaptive Planning The data layer AI-powered planning demands. AI-driven planning and analytics become significantly more capable and trustworthy when the data they reason over is governed, multi-source, current, and complete. With the Adaptive Data Foundation in place, AI-driven variance analysis can surface the operational driver behind a change, not just the number. AI assisted scenario planning can incorporate live signals to generate and continually test forward-looking scenarios. About Incorta Incorta is a leading data foundation for decision intelligence. Incorta enables semantic layer intelligence on live, detailed data across all your systems of record through its proprietary Direct Data Mapping(R) technology. Unlike traditional approaches that fragment data through complex ETL processes, Incorta provides a digital twin of your source systems, delivering real-time, granular intelligence that directly supports decision making. With embedded workflows, AI- powered agents, and prebuilt data applications for Oracle, SAP, Workday, and many others, Incorta closes the gap between curiosity and action - enabling businesses to ask unlimited questions, explore data freely, and act on insights with confidence. For more information, please visit www.incorta.com. Get more from Incorta.

FinSMEs
Feb 18th, 2026
Incorta Acquires Layout.dev

Incorta, a Foster City, CA-based provider of real-time data platforms for decision intelligence, acquired Layout.dev, a Cairo, Egypt-based provider of no-code AI application-building platforms

Benzinga
Feb 18th, 2026
Incorta acquires Layout.dev to deliver agentic AI for enterprise data workflows

Incorta, a decision intelligence platform, has acquired Layout.dev, a no-code AI application-building platform, for undisclosed terms. The acquisition aims to help businesses move beyond static dashboards towards AI-driven decision workflows. The deal follows a record year for Incorta and will integrate Layout.dev's technology to enable business teams and developers to build intelligent applications and agentic workflows on Incorta's data foundation. Layout.dev CEO Ahmed Riyad, who previously spent 10 years at Incorta, will join the combined company. Incorta's platform uses Direct Data Mapping technology to enable real-time AI and analytics without traditional data pipelines. The integration will initially support interactive, AI-assisted workflows across finance, operations and supply chain. Founded in 2013, Incorta serves enterprises across manufacturing, financial services, government, energy and retail sectors.

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