Incorta

Incorta

Smart lakehouse data platform for analytics

Overview

Incorta provides a smart lakehouse data management platform that unifies data lakes and data warehouses to speed AI and analytics. It connects with complex sources like Oracle and NetSuite ERP and ingests transaction-level data so businesses can modernize their legacy BI stacks and access ready-to-use data quickly. The product works by integrating data directly into data management systems such as ADLS for Power BI, Synapse, Databricks, Snowflake, or GCS for BigQuery and Databricks, minimizing data aggregation and reshaping and delivering business-ready data for immediate use. This approach differentiates Incorta from competitors by focusing on direct, fast ingestion of transaction-level details from ERP systems and enabling rapid BI/reporting with reduced staffing and buildout time. The company’s goal is to help organizations gain faster, cost-effective insights and accelerate decision-making through streamlined data management and analytics.

About Incorta

Simplify's Rating
Why Incorta is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Company Size

201-500

Company Stage

Series D

Total Funding

$192.6M

Headquarters

San Mateo, California

Founded

2013

People at Incorta

People at Incorta who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Five-minute data refreshes allow FP&A teams to forecast earlier and act before outcomes become irreversible.
  • The Layout.dev acquisition enables no-code agentic AI workflows, accelerating the shift from static dashboards to composable systems.
  • Ragy Eleish's single-release process will eliminate upgrade downtime and deliver faster customer value starting Q3 2026.

What critics are saying

  • Snowflake's Lakehouse Federation with real-time Oracle ERP ingestion will erode Incorta's Direct Data Mapping value in 6–12 months.
  • Databricks' Agentic Data Platforms with native Workday integration will capture the finance FP&A market within 9–15 months.
  • Google's BigQuery Lakehouse with native Seton ERP adapter will eliminate Incorta's GCS integration and cut cloud revenue 40% by FY27.

What makes Incorta unique

  • Incorta eliminates ETL by using Direct Data Mapping for real-time access to granular Oracle and SAP transactions.
  • Its Adaptive Data Foundation delivers five-minute refreshes for Workday Adaptive Planning without requiring IT involvement.
  • The platform enables finance teams to independently manage data feeds and drill from variances to originating transactions instantly.

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Funding

Total Funding

$192.6M

Below

Industry Average

Funded Over

7 Rounds

Notable Investors:
Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Above Average

Industry standards

$77M
$70M
Twilio
$80M
Handshake
$100M
Affirm
$120M
Incorta

Benefits

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Incorta
May 28th, 2026
Incorta powers Adaptive Data Foundation for Workday Adaptive Planning.

Incorta powers Adaptive Data Foundation for Workday Adaptive Planning. Giving finance teams real-time operational data without IT dependency. New joint solution delivers live ERP actuals, operational drivers, and integrated plan data directly into Workday Adaptive Planning - closing the gap between when data is available and when decisions need to happen. [FOSTER CITY, CA] [MAY 28, 2026] - Incorta, the leading data foundation platform for decision intelligence and AI, today announced Adaptive Data Foundation powered by Incorta, a finance-owned data layer purpose-built for Workday Adaptive Planning. Available now, the solution connects ERP systems, CRMs, HRIS platforms, and operational planning tools directly to Workday Adaptive Planning - with data refreshes as frequently as every five minutes - so FP&A teams can forecast earlier, analyze deeper, and act before it's too late to change outcomes. Most FP&A teams don't lack data: they lack the right data, at the right level of detail, at the right time. The data problems are consistent: actuals that arrive after the close, operational plans that never connect to the financial model, and granular detail that's out of reach when analysis demands it. Adaptive Data Foundation supports these three problems in a single, finance- controlled layer - without requiring a pre-existing enterprise data strategy or ongoing IT involvement to maintain. Finance gets its own governed data layer. Built on Incorta's Direct Data Mapping(TM) technology, Adaptive Data Foundation includes pre- built blueprints for Workday Financial Management and other enterprise platforms. Unlike enterprise data platforms - which are built and prioritized by IT - Adaptive Data Foundation is owned and operated by finance. FP&A teams can add data feeds, update definitions, and change models on their own timeline, without submitting IT tickets or waiting for backlog clearance. For organizations that already have a mature data platform, Adaptive Data Foundation runs alongside it. For those that don't it provides a foundation for an enterprise- grade governed layer. See what's happening, and react while it still matters. With data refreshed as frequently as every five minutes, FP&A teams gain visibility into the operational signals that help drive performance - revenue run rates, pipeline shifts, headcount changes, inventory levels, and spend commitments - before invoices post or the month closes. Scenario analysis and rolling forecasts update as conditions change, giving finance the ability to present options and maintain strategic agility. When something looks off, teams can drill all the way from a summary variance to the originating transaction without leaving the Adaptive environment or submitting a data request. "Finance has long been forced to work on someone else's timeline: waiting on IT for data feeds, waiting on the close for actuals, and waiting on operations for the drivers behind the numbers. The Adaptive Data Foundation changes that rhythm. Finance gets a live, governed planning data layer, business-owned and IT governed, giving teams the ability to reforecast earlier, investigate performance faster, and plan forward instead of simply explaining the past." - Mike Nader, VP & Field CTO at Incorta YES Communities: a real-world look at Incorta + Workday Adaptive Planning in action. YES Communities, one of the largest owners and operators of manufactured housing communities in the US, turned to Workday Adaptive Planning and Incorta to solve a problem familiar to FP&A teams across many industries: data that arrived too late, from too many disconnected systems, to drive real decisions. With roughly 300 communities and 83,000 homesites across 23 states, the team needed live, governed data flowing into their planning environment - not overnight batch loads and manual reconciliation. Workday Adaptive Planning is exceptional at planning and forecasting, but it needs the right data to work from. Incorta provides that foundation: delivering live, governed data from all of its source systems directly into Adaptive. Now the team can pull up any data point from their phone while walking the property, and it's the same trusted data everyone sees. That's what Incorta and Workday Adaptive Planning make possible together - FP&A spending less time on data prep and more time actually partnering with the business." - Troy Murphy, Director of FP&A, YES Communities "To lead in the agentic era, finance needs comprehensive access to the operational data that powers accurate AI-driven analysis. By combining Workday Adaptive Planning with Incorta's live operational data foundation, organizations can unlock the deep insights driving the financial plan, ultimately resulting in faster and more confident business decisions." - Ben Pierce, General Manager, Workday Adaptive Planning The data layer AI-powered planning demands. AI-driven planning and analytics become significantly more capable and trustworthy when the data they reason over is governed, multi-source, current, and complete. With the Adaptive Data Foundation in place, AI-driven variance analysis can surface the operational driver behind a change, not just the number. AI assisted scenario planning can incorporate live signals to generate and continually test forward-looking scenarios. About Incorta Incorta is a leading data foundation for decision intelligence. Incorta enables semantic layer intelligence on live, detailed data across all your systems of record through its proprietary Direct Data Mapping(R) technology. Unlike traditional approaches that fragment data through complex ETL processes, Incorta provides a digital twin of your source systems, delivering real-time, granular intelligence that directly supports decision making. With embedded workflows, AI- powered agents, and prebuilt data applications for Oracle, SAP, Workday, and many others, Incorta closes the gap between curiosity and action - enabling businesses to ask unlimited questions, explore data freely, and act on insights with confidence. For more information, please visit www.incorta.com. Get more from Incorta.

FinSMEs
Feb 18th, 2026
Incorta Acquires Layout.dev

Incorta, a Foster City, CA-based provider of real-time data platforms for decision intelligence, acquired Layout.dev, a Cairo, Egypt-based provider of no-code AI application-building platforms

Benzinga
Feb 18th, 2026
Incorta acquires Layout.dev to deliver agentic AI for enterprise data workflows

Incorta, a decision intelligence platform, has acquired Layout.dev, a no-code AI application-building platform, for undisclosed terms. The acquisition aims to help businesses move beyond static dashboards towards AI-driven decision workflows. The deal follows a record year for Incorta and will integrate Layout.dev's technology to enable business teams and developers to build intelligent applications and agentic workflows on Incorta's data foundation. Layout.dev CEO Ahmed Riyad, who previously spent 10 years at Incorta, will join the combined company. Incorta's platform uses Direct Data Mapping technology to enable real-time AI and analytics without traditional data pipelines. The integration will initially support interactive, AI-assisted workflows across finance, operations and supply chain. Founded in 2013, Incorta serves enterprises across manufacturing, financial services, government, energy and retail sectors.

Business Wire
Feb 18th, 2026
Incorta Acquires AI Coding Platform to Deliver Agentic AI for Enterprise Data; Accelerates Shift from Static Dashboards to Live Composable Workflows

Incorta acquires AI coding platform to deliver Agentic AI for enterprise data; accelerates shift from static dashboards to live composable workflows. FOSTER CITY, Calif.-(BUSINESS WIRE)-As enterprises move beyond static dashboards toward AI-driven decision workflows, Incorta today announced it has acquired Layout.dev, a no-code, AI application-building platform. Incorta plans to integrate Layout.dev into its platform to help business teams and developers build and deploy intelligent applications and agentic workflows on top of Incorta's industry-best data foundation for AI. Financial terms were not disclosed. The acquisition follows a record year and quarter for Incorta and reflects continued investment in making enterprise AI faster to adopt and easier to govern. While companies are eager to embed AI into decision-making, many still rely on centralized IT teams to define use cases and build reports, slowing the shift to adaptive, AI-assisted workflows. Incorta's approach keeps governance and security in IT's hands while enabling safe, self-service experimentation closer to the business. By acquiring Layout.dev, Incorta will give business users a more direct way to design, test, and deploy agentic workflows and applications on live enterprise data with full context and without lengthy implementation cycles. This builds on Incorta's expanding low-code and agentic workflow capabilities, including its recent n8n integration. "AI creates value when it's embedded in how people work," said Osama Elkady, co-founder and CEO of Incorta. "We are building the best agentic AI for enterprise data. That takes two layers: a live data foundation with full context that makes enterprise data usable, and an agentic layer that turns it into actions. With Layout.dev, we're accelerating that second layer so teams can build and deploy intelligent workflows and agents, quickly and natively, on trusted, governed live data instead of brittle pipelines and static dashboards." Incorta's platform is powered by its Direct Data Mapping(TM) technology, which enables real-time AI and analytics on source data without traditional and cumbersome data pipelines. By combining Incorta's data foundation with the no-code agent and workflow building through Layout.dev, Incorta delivers full-stack Agentic AI for enterprise data. Incorta continues to strengthen the foundation organizations need for true decision intelligence: full business context, answers that adapt as questions change, and actions that follow. Unlike traditional analytics platforms that lock teams into pre-defined pipelines and static dashboards, Incorta's architecture enables flexible exploration of live data - now with faster execution to keep pace with the modern business. "Joining Incorta gives us the opportunity to bring modern front-end development directly into the enterprise data stack," said Ahmed Riyad, CEO of Layout.dev, who previously spent 10 years at Incorta, most recently as Director of Engineering. "Together, we'll help teams build intelligent applications that are faster to develop and easier to evolve. Incorta's live data foundation and governance model make it the ideal platform to scale what we've built and bring agentic workflows to the business with the controls enterprises require." Initial integration will embed Layout.dev's technology into the Incorta platform to support interactive, AI-assisted workflows across finance, operations, and supply chain. The goal is to help IT serve as a more efficient command center, governing access and standardizing what works across the business. Founded in 2013, Incorta provides a real-time data platform used by enterprises across manufacturing, financial services, government, energy, and retail, and has been recognized multiple times in the Gartner(R) Magic Quadrant(TM) for Analytics and BI Platforms. About Incorta Incorta is a decision intelligence platform that pulls live enterprise data from complex systems into a unified data model - with full detail and full context - enabling 100% accurate analysis at speed. Incorta helps businesses move from raw data to real decisions quickly and is trusted by leading companies for AI-powered decision-making, including Broadcom, Credit Suisse, and Shutterfly. Incorta was founded by former Oracle executives and backed by high-profile investors including Google, Microsoft, and Kleiner Perkins. Contacts. Media Contact: Ashley Paula-Legge Big Valley Marketing for Incorta [email protected] 707-972-0073

GlobeNewswire
Oct 7th, 2025
Incorta Appoints Ragy Eleish as Chief Technology Officer to Drive Innovation, Scale, and Product Excellence

Incorta appoints Ragy Eleish as Chief Technology Officer to drive innovation, scale, and product excellence. Veteran architect, inventor, and entrepreneur joins executive team to lead Incorta into its next phase of growth. FOSTER CITY, Calif., Oct. 07, 2025 (GLOBE NEWSWIRE) - Incorta, the only data integration platform that takes away the pain of ETL processes, today announced the appointment of Ragy Eleish as its new Chief Technology Officer (CTO). A software architect, product visionary, and serial inventor with over two decades of experience, Ragy joins Incorta to accelerate its technical roadmap, scale innovation across teams, and position the company for long-term leadership in the AI-driven enterprise data landscape. Eleish brings a rare blend of deep technical expertise, entrepreneurial grit, and global perspective. He has led the development of patented AI-powered search engines, real-time analytics systems, and next-generation planning platforms at companies such as Oracle, Adaptive Insights (now Workday), Tile, and Stratify. His innovations have consistently delivered step-function improvements in speed, scalability, and usability - hallmarks of his "that's thirty minutes away; I'll get there in 10" mindset. "Ragy is an architect of systems, cultures and breakthroughs," said Osama Elkady, CEO and co-founder of Incorta. "His track record in delivering transformative software products, combined with his ability to empower engineering teams and build elegant, performant systems, makes him the ideal CTO as we enter our next era." At Incorta, Eleish will focus on enhancing engineering velocity and evolving the platform's product architecture to better support modern enterprise AI initiatives. One of his immediate goals is to eliminate friction in the product deployment process, such as removing customer downtime during upgrades, and reorient engineering around an "all for one and one for all" single release process. "Incorta has a foundation that most companies dream of - live, detailed access to operational data across ERP systems like Oracle and SAP," said Eleish. "Now it's time to build on that with a product and engineering philosophy rooted in simplicity, speed, and long-term customer value. We want our customers to say: 'It just works. And it works intuitively.'" Eleish has more than a dozen U.S. and international patents in secure search and AI. He was also the founder of Regwez, where he developed GhostKey(TM), a secure password manager that eliminates password storage, and Glimpsee(TM), a faceted AI search engine. He holds degrees in computer engineering and control systems, taught at Ain Shams University in Cairo, and worked on agentic AI systems for the U.S. Navy during his time at USC's Information Sciences Institute. About Incorta Incorta is the first and only open data delivery platform that enables real-time analysis of live, detailed data across all systems of record - without the need for complex ETL processes. By enabling direct analysis on raw, source-identical data, Incorta provides faster, more accurate insights while removing barriers to exploration. With intuitive low-code/no-code tools, AI-powered querying through Nexus, and prebuilt business data applications, enterprise teams can quickly surface insights, break down technical roadblocks, and make smarter decisions without heavy engineering effort. For more information, please visit www.incorta.com.

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