Simplify's take
What believers are saying
- Increasingly’s bundling tech directly lifts AOV and cross-sell conversion for merchants.
- Samsung, Wickes, and bareMinerals validate enterprise demand across retail categories.
- Athos Commerce distribution can sell bundling into existing search and merchandising customers.
What critics are saying
- Athos Commerce integration can bury Increasingly’s roadmap beneath search and feed priorities.
- Searchspring’s 2025 acquisition history signals consolidation, not independent growth for Increasingly.
- If bundling fails inside Athos Commerce, Increasingly’s standalone identity disappears entirely.
What makes Increasingly unique
- Searchspring folded Increasingly into Predictive Product Bundling in September 2025.
- Athos Commerce now combines Searchspring, Klevu, Intelligent Reach, and Increasingly.
- Bundling sits inside a broader discovery stack, not as a standalone point solution.
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